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Make Money by              Giving it Away for Free                            How to make a living with WordPress         ...
About Christopher              thisismyurl.com              @thisismyurlWednesday, 9 November, 11         2
About Christopher              WordPress developer since 2006              Web developer since 1996              Software ...
About Christopher              No formal training in software development              Studied political communications at...
About Christopher              WordPress developer for Canada’s largest news company              25 plugins in the WordPr...
About Christopher              Free is not a business model              Pray for help but swim for shore              The...
What are we                            going to cover?                            How to make a living with WordPress     ...
Today’s talk is about ...              Money and what’s really important to get from WordPress              How to make a ...
What are you                              doing wrong?                            The fundamental misunderstanding of     ...
You are your own brand.              Build your knowledge base, build your community              Build your community, bu...
Money isn’t enough.                  There’s more to building a living than money alone.Wednesday, 9 November, 11         ...
Let’s talk about sex.              Indulgence is about things you want, not things you need              Travel opportunit...
“Two years ago, I spent two months in                Europe and my income didn’t suffer”    Bill Ericson    @billericson  ...
Let’s talk about money.              Security is about having the things you need in life              Knowing your mortga...
“I tell my wife, we live in a home                             that WordPress built.”    Chris Bavota    @bavotasan    htt...
Pressworks with Brendan Sera-Shriar                          12pm in room 303Wednesday, 9 November, 11                    ...
Let’s talk about power.              Authority is about influence and the respect of your peers              Being confident...
“There’s always more to learn, even as a                         core developer.”    Andrea Rennick    @andrea_r    http:/...
WordPress Multisite with Ron and Andrea                       2pm in room 302Wednesday, 9 November, 11                    ...
“I had 3,000 views a day. I was shocked.”    Samuel Wood    @otto42    http://ottopress.comWednesday, 9 November, 11      ...
How to Make a Living                   with WordPress                            Five ways to make a living with WordPress...
“20,000 people make a living                                  from WordPress”     Matt Mullenweg     @photomatt     http:/...
Work for the man.              Full time work as a WordPress developer              Startups, media and small firms often u...
Consulting is cool.              Consultants work as hired guns, not employees              Often work remotely from their...
19% of Alexa’s top 100,000                              sites are on WordPress.Wednesday, 9 November, 11                  ...
65,000,000 websites                            run on WordPress.orgWednesday, 9 November, 11                          26
32,500,000 websites                             run WordPress 3.2Wednesday, 9 November, 11                         27
32.5 million websites at $50/upgrade?                           $1,625,000,000Wednesday, 9 November, 11                   ...
Publish your expertise.              Write free tutorials to create authority and drive traffic              Build an audie...
Q: What would you consider to be your most              valuable contribution to WordPress?           A: Helping in the su...
Sell your solutions.              Build free themes and plugins for WordPress.org              35% of traffic to thisismyur...
Create content for a living              Write tutorials on your blog, sell paid tutorials              Contribute to the ...
Advertise on your website.              Advertising with CPC or CPM models              Use affiliate links to promote suit...
AdSence Makes no sense.              1 in 1,000 users click ads on my website              Google pays me approximately $1...
AdSence Makes no sense.              1 in 1,000 users click ads on my website              Bluehost pays me $65 per signup...
“Know well what holds you back, and                      what moves you forward”    The BuddhaWednesday, 9 November, 11   ...
Work Directly for WordPress              Become a core developer on WordPress              Work for WordPress.com and Auto...
Manage your Wordflow with Mo Jangda.                       2pm in room 302Wednesday, 9 November, 11                        ...
The Community                            How to make a living with WordPress                                 WordCamp Toro...
The Secret to Success              Help edit the Codex, write great content for users              Volunteer in the forums...
Three Easy Ways to Fail              Focus on selling yourself instead of helping others              Create conflict inste...
Thank you, any questions?    @thisismyurlWednesday, 9 November, 11                               42
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Wordcamp Toronto

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From my presentation at WordCamp Toronto 2011, the piece was on how to make a living supporting and working with WordPress, a free website building tool.

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Transcript of "Wordcamp Toronto"

  1. 1. Make Money by Giving it Away for Free How to make a living with WordPress WordCamp Toronto, 2011Wednesday, 9 November, 11 1
  2. 2. About Christopher thisismyurl.com @thisismyurlWednesday, 9 November, 11 2
  3. 3. About Christopher WordPress developer since 2006 Web developer since 1996 Software developer since 1986Wednesday, 9 November, 11 3
  4. 4. About Christopher No formal training in software development Studied political communications at university Went back to school for business, not computersWednesday, 9 November, 11 4
  5. 5. About Christopher WordPress developer for Canada’s largest news company 25 plugins in the WordPress repository Travels the country consulting on WordPress websitesWednesday, 9 November, 11 5
  6. 6. About Christopher Free is not a business model Pray for help but swim for shore The best things in life really are free.Wednesday, 9 November, 11 6
  7. 7. What are we going to cover? How to make a living with WordPress WordCamp Toronto, 2011Wednesday, 9 November, 11 7
  8. 8. Today’s talk is about ... Money and what’s really important to get from WordPress How to make a living from WordPress How to profit from WordPress Learning from (and giving to) the communityWednesday, 9 November, 11 8
  9. 9. What are you doing wrong? The fundamental misunderstanding of most WordPress developers.Wednesday, 9 November, 11 9
  10. 10. You are your own brand. Build your knowledge base, build your community Build your community, build your authority Build your authority, increase your opportunities Build your opportunities, achieve your goalsWednesday, 9 November, 11 10
  11. 11. Money isn’t enough. There’s more to building a living than money alone.Wednesday, 9 November, 11 11
  12. 12. Let’s talk about sex. Indulgence is about things you want, not things you need Travel opportunities, eating in nice restaurants, etc. Good WordPress developers can indulge in lifeWednesday, 9 November, 11 12
  13. 13. “Two years ago, I spent two months in Europe and my income didn’t suffer” Bill Ericson @billericson http://billericson.comWednesday, 9 November, 11 13
  14. 14. Let’s talk about money. Security is about having the things you need in life Knowing your mortgage is paid, food is on the table Good WordPress developers can count on a pay chequeWednesday, 9 November, 11 14
  15. 15. “I tell my wife, we live in a home that WordPress built.” Chris Bavota @bavotasan http://bavotasan.comWednesday, 9 November, 11 15
  16. 16. Pressworks with Brendan Sera-Shriar 12pm in room 303Wednesday, 9 November, 11 16
  17. 17. Let’s talk about power. Authority is about influence and the respect of your peers Being confident isn’t being arrogant Good WordPress developers can work from anywhereWednesday, 9 November, 11 17
  18. 18. “There’s always more to learn, even as a core developer.” Andrea Rennick @andrea_r http:/ronandandrea.comWednesday, 9 November, 11 18
  19. 19. WordPress Multisite with Ron and Andrea 2pm in room 302Wednesday, 9 November, 11 19
  20. 20. “I had 3,000 views a day. I was shocked.” Samuel Wood @otto42 http://ottopress.comWednesday, 9 November, 11 20
  21. 21. How to Make a Living with WordPress Five ways to make a living with WordPressWednesday, 9 November, 11 21
  22. 22. “20,000 people make a living from WordPress” Matt Mullenweg @photomatt http:/ma.ttWednesday, 9 November, 11 22
  23. 23. Work for the man. Full time work as a WordPress developer Startups, media and small firms often use WordPress Offers steady income and securityWednesday, 9 November, 11 23
  24. 24. Consulting is cool. Consultants work as hired guns, not employees Often work remotely from their own location Bill 2x or 3x standard rate, but give up securityWednesday, 9 November, 11 24
  25. 25. 19% of Alexa’s top 100,000 sites are on WordPress.Wednesday, 9 November, 11 25
  26. 26. 65,000,000 websites run on WordPress.orgWednesday, 9 November, 11 26
  27. 27. 32,500,000 websites run WordPress 3.2Wednesday, 9 November, 11 27
  28. 28. 32.5 million websites at $50/upgrade? $1,625,000,000Wednesday, 9 November, 11 28
  29. 29. Publish your expertise. Write free tutorials to create authority and drive traffic Build an audience, help them learn to use WordPress Offer free support in the WordPress.org forums Publish paid PDF or video content to generate revenueWednesday, 9 November, 11 29
  30. 30. Q: What would you consider to be your most valuable contribution to WordPress? A: Helping in the support forums. Mika A. Epstein @ipstenu ipstenu.orgWednesday, 9 November, 11 30
  31. 31. Sell your solutions. Build free themes and plugins for WordPress.org 35% of traffic to thisismyurl.com comes from plugins Create custom plugins as a consultant Sell commercial themes and plugins as residual revenueWednesday, 9 November, 11 31
  32. 32. Create content for a living Write tutorials on your blog, sell paid tutorials Contribute to the Codex to raise your authority Sell your technical writing to online magazines and papers Design icons, themes and artwork for other bloggersWednesday, 9 November, 11 32
  33. 33. Advertise on your website. Advertising with CPC or CPM models Use affiliate links to promote suitable content Advertise yourself, or at least know your marketWednesday, 9 November, 11 33
  34. 34. AdSence Makes no sense. 1 in 1,000 users click ads on my website Google pays me approximately $1.25 per click. Generating $1.25 in ad sales per 1,000 visitsWednesday, 9 November, 11 34
  35. 35. AdSence Makes no sense. 1 in 1,000 users click ads on my website Bluehost pays me $65 per signup. 1 in 3 clicks from my site to Bluehost signup Generating me $21.67 in affiliate sales per 1,000 visitsWednesday, 9 November, 11 35
  36. 36. “Know well what holds you back, and what moves you forward” The BuddhaWednesday, 9 November, 11 36
  37. 37. Work Directly for WordPress Become a core developer on WordPress Work for WordPress.com and Automattic Work for Matt Mullenweg, Audrey Capital etc.Wednesday, 9 November, 11 37
  38. 38. Manage your Wordflow with Mo Jangda. 2pm in room 302Wednesday, 9 November, 11 38
  39. 39. The Community How to make a living with WordPress WordCamp Toronto, 2011Wednesday, 9 November, 11 39
  40. 40. The Secret to Success Help edit the Codex, write great content for users Volunteer in the forums, build strong relationships Write free plugins and submit them to WordPress.org Create themes for WordPress.orgWednesday, 9 November, 11 40
  41. 41. Three Easy Ways to Fail Focus on selling yourself instead of helping others Create conflict instead of creating great websites Forget that WordPress is about the GPLWednesday, 9 November, 11 41
  42. 42. Thank you, any questions? @thisismyurlWednesday, 9 November, 11 42
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