Vendor Relationship Management
Enabling buyers and sellers to build mutually beneficial relationships.

Background
Berkman Project
Started by Doc Searls
Reciprocal of CRM
“Manage vendors as least as
photo: debs
well as they manage us”
Intersects with identity,
marketing, support, sales…

me-ville customer control the global
village
relationships
transactions
minority the matrix
report vendor control (blue pill)
CRM / VRM
Scenarios

Goals
Define and advocate a clear
vision for VRM
Ensure the development and
publishing of open standards
and specs for VRM services
Create a lightweight and
photo: gaurang
effective VRM org structure
Drive VRM usage
Create and oversee a VRM
compliance program

Potential
Initiatives
Personal Knowledge
Banks
Personal Health Records
Digital Receipts
Personal RFPs
Support Beacons

VRM Session
Internet Identity Workshop (2007)

Getting Involved
Project VRM Site - http://www.projectvrm.org
Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list
Blog - http://blogs.law.harvard.edu/vrm/

Christopher Carfi
ccarfi@cerado.com
www.cerado.com
www.socialcustomer.com
photo: dsearls