Vrm Overview May2008
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Vrm Overview May2008



A brief overview of Project VRM (Vendor Relationship Management) as presented at the Internet Identity Workshop in May, 2008.

A brief overview of Project VRM (Vendor Relationship Management) as presented at the Internet Identity Workshop in May, 2008.



Total Views
Views on SlideShare
Embed Views



6 Embeds 50

http://www.socialcustomer.com 43
http://socialcustomer.typepad.com 2
http://socialcustomer.com 2
http://www.typepad.com 1
http://web.archive.org 1
http://www.slideee.com 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Vrm Overview May2008 Presentation Transcript

  • 1. Vendor Relationship Management Enabling buyers and sellers to build mutually beneficial relationships. May 2008 Update at IIW
  • 2. Background Berkman Project Started by Doc Searls Reciprocal of CRM “Manage vendors as least as well as they photo: debs manage us” Enable user control Intersects with identity, marketing, support, sales…
  • 3. me-ville customer control the global village relationships transactions minority the matrix report vendor control (blue pill) CRM / VRM Scenarios
  • 4. Goals Define and advocate a clear vision for VRM Ensure the development and publishing of open standards and specs for VRM services Create a lightweight and photo: gaurang effective VRM org structure Drive VRM usage Create and oversee a VRM compliance program
  • 5. Two VRM Maturity Models (one for each side) Optimizing Optimizing Everybody is doing it. 5 C.I. VRM is business as usual. Quantitative Quantitative VRM is changing how I <x>. 4 Measurement VRM is changing how our company does <x>. Defined Defined VRM gives me what I want. 3 Processes Defining processes. Repeatable Repeatable I wish I had more control. 2 Opening doors. Customers Experiments Vendors Initial Initial VRM? More Web 2.0 nonsense, or something new? 1 Learning VRM? That’s like CRM, right?
  • 6. open looking Notable Current Initiatives to relating to buy Personal Address looking relating Manager (PAM) infrastructure to sell already RelButtons
  • 7. Mine! Feeds-based VRM Mine!
  • 8. Other Potential Initiatives Personal Knowledge Banks Personal Health Records Digital Receipts Personal RFPs Support Beacons
  • 9. Getting Involved Project VRM Site - http://www.projectvrm.org Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list Blog - http://blogs.law.harvard.edu/vrm/
  • 10. VRM Session Internet Identity Workshop (2007)
  • 11. Christopher Carfi ccarfi@cerado.com www.cerado.com www.socialcustomer.com photo: dsearls