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Vrm Overview May2008

Vrm Overview May2008



A brief overview of Project VRM (Vendor Relationship Management) as presented at the Internet Identity Workshop in May, 2008.

A brief overview of Project VRM (Vendor Relationship Management) as presented at the Internet Identity Workshop in May, 2008.



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    Vrm Overview May2008 Vrm Overview May2008 Presentation Transcript

    • Vendor Relationship Management Enabling buyers and sellers to build mutually beneficial relationships. May 2008 Update at IIW
    • Background Berkman Project Started by Doc Searls Reciprocal of CRM “Manage vendors as least as well as they photo: debs manage us” Enable user control Intersects with identity, marketing, support, sales…
    • me-ville customer control the global village relationships transactions minority the matrix report vendor control (blue pill) CRM / VRM Scenarios
    • Goals Define and advocate a clear vision for VRM Ensure the development and publishing of open standards and specs for VRM services Create a lightweight and photo: gaurang effective VRM org structure Drive VRM usage Create and oversee a VRM compliance program
    • Two VRM Maturity Models (one for each side) Optimizing Optimizing Everybody is doing it. 5 C.I. VRM is business as usual. Quantitative Quantitative VRM is changing how I <x>. 4 Measurement VRM is changing how our company does <x>. Defined Defined VRM gives me what I want. 3 Processes Defining processes. Repeatable Repeatable I wish I had more control. 2 Opening doors. Customers Experiments Vendors Initial Initial VRM? More Web 2.0 nonsense, or something new? 1 Learning VRM? That’s like CRM, right?
    • open looking Notable Current Initiatives to relating to buy Personal Address looking relating Manager (PAM) infrastructure to sell already RelButtons
    • Mine! Feeds-based VRM Mine!
    • Other Potential Initiatives Personal Knowledge Banks Personal Health Records Digital Receipts Personal RFPs Support Beacons
    • Getting Involved Project VRM Site - http://www.projectvrm.org Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list Blog - http://blogs.law.harvard.edu/vrm/
    • VRM Session Internet Identity Workshop (2007)
    • Christopher Carfi ccarfi@cerado.com www.cerado.com www.socialcustomer.com photo: dsearls