Vendor Relationship Management
Enabling buyers and sellers to build mutually beneficial relationships.


May 2008 Update at...
Background
              Berkman Project
              Started by Doc Searls
              Reciprocal of CRM
             ...
me-ville    customer control   the global
                                          village




                          ...
Goals
                 Define and advocate a clear
                 vision for VRM
                 Ensure the development ...
Two VRM Maturity Models (one for each side)
                   Optimizing                                    Optimizing
  ...
open        looking    Notable Current
                         Initiatives
to relating   to buy
                         ...
Mine!
Feeds-based VRM
Mine!
Other Potential
Initiatives
Personal Knowledge
Banks
Personal Health Records
Digital Receipts
Personal RFPs
Support Beacons
Getting Involved




         Project VRM Site - http://www.projectvrm.org

Mailing List - http://cyber.law.harvard.edu/pr...
VRM Session
Internet Identity Workshop (2007)
Christopher Carfi
                 ccarfi@cerado.com
                 www.cerado.com
                 www.socialcustomer.com...
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Vrm Overview May2008

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A brief overview of Project VRM (Vendor Relationship Management) as presented at the Internet Identity Workshop in May, 2008.

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Vrm Overview May2008

  1. 1. Vendor Relationship Management Enabling buyers and sellers to build mutually beneficial relationships. May 2008 Update at IIW
  2. 2. Background Berkman Project Started by Doc Searls Reciprocal of CRM “Manage vendors as least as well as they photo: debs manage us” Enable user control Intersects with identity, marketing, support, sales…
  3. 3. me-ville customer control the global village relationships transactions minority the matrix report vendor control (blue pill) CRM / VRM Scenarios
  4. 4. Goals Define and advocate a clear vision for VRM Ensure the development and publishing of open standards and specs for VRM services Create a lightweight and photo: gaurang effective VRM org structure Drive VRM usage Create and oversee a VRM compliance program
  5. 5. Two VRM Maturity Models (one for each side) Optimizing Optimizing Everybody is doing it. 5 C.I. VRM is business as usual. Quantitative Quantitative VRM is changing how I <x>. 4 Measurement VRM is changing how our company does <x>. Defined Defined VRM gives me what I want. 3 Processes Defining processes. Repeatable Repeatable I wish I had more control. 2 Opening doors. Customers Experiments Vendors Initial Initial VRM? More Web 2.0 nonsense, or something new? 1 Learning VRM? That’s like CRM, right?
  6. 6. open looking Notable Current Initiatives to relating to buy Personal Address looking relating Manager (PAM) infrastructure to sell already RelButtons
  7. 7. Mine! Feeds-based VRM Mine!
  8. 8. Other Potential Initiatives Personal Knowledge Banks Personal Health Records Digital Receipts Personal RFPs Support Beacons
  9. 9. Getting Involved Project VRM Site - http://www.projectvrm.org Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list Blog - http://blogs.law.harvard.edu/vrm/
  10. 10. VRM Session Internet Identity Workshop (2007)
  11. 11. Christopher Carfi ccarfi@cerado.com www.cerado.com www.socialcustomer.com photo: dsearls
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