Vrm Overview May2008

Vendor Relationship Management Enabling buyers and sellers to build mutually beneﬁcial relationships. May 2008 Update at IIW

Background Berkman Project Started by Doc Searls Reciprocal of CRM “Manage vendors as least as well as they photo: debs manage us” Enable user control Intersects with identity, marketing, support, sales…

me-ville customer control the global village relationships transactions minority the matrix report vendor control (blue pill) CRM / VRM Scenarios

Goals Deﬁne and advocate a clear vision for VRM Ensure the development and publishing of open standards and specs for VRM services Create a lightweight and photo: gaurang effective VRM org structure Drive VRM usage Create and oversee a VRM compliance program

Two VRM Maturity Models (one for each side) Optimizing Optimizing Everybody is doing it. 5 C.I. VRM is business as usual. Quantitative Quantitative VRM is changing how I <x>. 4 Measurement VRM is changing how our company does <x>. Defined Defined VRM gives me what I want. 3 Processes Defining processes. Repeatable Repeatable I wish I had more control. 2 Opening doors. Customers Experiments Vendors Initial Initial VRM? More Web 2.0 nonsense, or something new? 1 Learning VRM? That’s like CRM, right?

open looking Notable Current Initiatives to relating to buy Personal Address looking relating Manager (PAM) infrastructure to sell already RelButtons

Mine! Feeds-based VRM Mine!

Other Potential Initiatives Personal Knowledge Banks Personal Health Records Digital Receipts Personal RFPs Support Beacons

Getting Involved Project VRM Site - http://www.projectvrm.org Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list Blog - http://blogs.law.harvard.edu/vrm/

VRM Session Internet Identity Workshop (2007)

Christopher Carﬁ ccarﬁ@cerado.com www.cerado.com www.socialcustomer.com photo: dsearls

http://www.socialcustomer.com	43
http://www.typepad.com	1
http://socialcustomer.typepad.com	1

Vrm Overview May2008

by Christopher Carfi on May 12, 2008

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