Vendor Relationship Management
Enabling buyers and sellers to build mutually beneficial relationships.
May 2008 Update at IIW

Background
Berkman Project
Started by Doc Searls
Reciprocal of CRM
“Manage vendors as
least as well as they
photo: debs
manage us”
Enable user control
Intersects with identity,
marketing, support,
sales…

me-ville customer control the global
village
relationships
transactions
minority the matrix
report vendor control (blue pill)
CRM / VRM
Scenarios

Goals
Define and advocate a clear
vision for VRM
Ensure the development and
publishing of open standards
and specs for VRM services
Create a lightweight and
photo: gaurang
effective VRM org structure
Drive VRM usage
Create and oversee a VRM
compliance program

Two VRM Maturity Models (one for each side)
Optimizing Optimizing
Everybody is doing it.
5 C.I.
VRM is business as usual.
Quantitative Quantitative
VRM is changing how I <x>.
4
Measurement
VRM is changing how our
company does <x>.
Defined Defined
VRM gives me what I want.
3
Processes
Defining processes.
Repeatable Repeatable
I wish I had more control.
2 Opening doors.
Customers
Experiments
Vendors
Initial Initial
VRM? More Web 2.0
nonsense, or something new? 1
Learning
VRM? That’s like CRM, right?

open looking Notable Current
Initiatives
to relating to buy
Personal Address
looking relating Manager (PAM)
infrastructure
to sell already
RelButtons

Mine!
Feeds-based VRM
Mine!

Other Potential
Initiatives
Personal Knowledge
Banks
Personal Health Records
Digital Receipts
Personal RFPs
Support Beacons

Getting Involved
Project VRM Site - http://www.projectvrm.org
Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list
Blog - http://blogs.law.harvard.edu/vrm/

VRM Session
Internet Identity Workshop (2007)

Christopher Carfi
ccarfi@cerado.com
www.cerado.com
www.socialcustomer.com
photo: dsearls