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The Theory and Practice of Business Podcasting
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The Theory and Practice of Business Podcasting

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A practical, executive-level overview of podcasting for business.

A practical, executive-level overview of podcasting for business.

Published in Business , Technology
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Transcript

  • 1. Theory and Practice of Podcasting
  • 2. Agenda
    • What is a podcast?
    • Podcast publishing mechanisms
    • Characteristics of successful podcasts
    • The podcasting process
  • 3. What is a Podcast?
    • A podcast is an audio program delivered via the internet
    • The first use of the term “podcast” was in fall, 2004
    • There are now millions podcasts
    • Apple’s addition of podcasting support to iTunes in 2005 was the breakout moment for the medium
  • 4. Common Traits Of Podcasts
    • Regularly updated
    • Vary in tone from formal to relaxed
    • Commonality of structure from episode to episode
    • Can be listened to directly, or subscribed to via RSS
    • Example: Shel Holtz and Neville Hobson’s For Immediate Release ( http://www.forimmediaterelease.biz ) and the Clue Unit ( http://www.clueunit.com )
  • 5. Delivery via a blog site
    • Just like a “regular” blog post
    • Attach link to MP3 file as an “enclosure” to the RSS feed
    • Many listeners simply “download” instead of subscribing via RSS
    • Can also “embed” an audio player in the post itself
  • 6. Delivery via iTunes
  • 7. Characteristics of successful podcasts
    • Successful podcasts include:
      • Regular updates
      • Consistent sound quality
      • Frequent interviews
      • Oftentimes have multiple “on air” personalities in conversation
      • Are engaging, informative and/or entertaining
  • 8. Typical Show Components
    • Interviews
    • Music
    • Transitions
    • Recurring “segments”
    • Listener feedback
  • 9. The Podcasting Process
    • Plan the show
    • Prepare your equipment
    • Record audio
    • Edit audio
    • Create show notes
    • Publish audio and show notes
  • 10. Many choices in recording tools
    • Standard laptop tools
    • Headsets (inexpensive-to-expensive)
    • Skype + HotRecorder
    • Portable recorders
    • High-end gear
  • 11. Editing tools
    • Audacity (cross-platform and free!)
    • GarageBand
    • Others
  • 12. Publishing, RSS and Submission to iTunes
    • Post to blog
    • Publish directly to the iTunes directory
    • With tools such as FeedBurner
  • 13. The Importance of iTunes
  • 14. Samples
  • 15. For Immediate Release http://www. forimmediaterelease .biz
  • 16. NPR http://www.npr.org/rss/podcast/podcast_detail.php?siteId=7031547
  • 17. PM War Stories http://www.pmwarstories.com/
  • 18. Creating a Podcast
  • 19. The Podcasting Process
    • Plan the show
    • Prepare your equipment
    • Record audio
    • Edit audio
    • Create show notes
    • Publish audio and show notes