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The Theory and Practice of Business Podcasting
 

The Theory and Practice of Business Podcasting

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A practical, executive-level overview of podcasting for business.

A practical, executive-level overview of podcasting for business.

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    The Theory and Practice of Business Podcasting The Theory and Practice of Business Podcasting Presentation Transcript

    • Theory and Practice of Podcasting
    • Agenda
      • What is a podcast?
      • Podcast publishing mechanisms
      • Characteristics of successful podcasts
      • The podcasting process
    • What is a Podcast?
      • A podcast is an audio program delivered via the internet
      • The first use of the term “podcast” was in fall, 2004
      • There are now millions podcasts
      • Apple’s addition of podcasting support to iTunes in 2005 was the breakout moment for the medium
    • Common Traits Of Podcasts
      • Regularly updated
      • Vary in tone from formal to relaxed
      • Commonality of structure from episode to episode
      • Can be listened to directly, or subscribed to via RSS
      • Example: Shel Holtz and Neville Hobson’s For Immediate Release ( http://www.forimmediaterelease.biz ) and the Clue Unit ( http://www.clueunit.com )
    • Delivery via a blog site
      • Just like a “regular” blog post
      • Attach link to MP3 file as an “enclosure” to the RSS feed
      • Many listeners simply “download” instead of subscribing via RSS
      • Can also “embed” an audio player in the post itself
    • Delivery via iTunes
    • Characteristics of successful podcasts
      • Successful podcasts include:
        • Regular updates
        • Consistent sound quality
        • Frequent interviews
        • Oftentimes have multiple “on air” personalities in conversation
        • Are engaging, informative and/or entertaining
    • Typical Show Components
      • Interviews
      • Music
      • Transitions
      • Recurring “segments”
      • Listener feedback
    • The Podcasting Process
      • Plan the show
      • Prepare your equipment
      • Record audio
      • Edit audio
      • Create show notes
      • Publish audio and show notes
    • Many choices in recording tools
      • Standard laptop tools
      • Headsets (inexpensive-to-expensive)
      • Skype + HotRecorder
      • Portable recorders
      • High-end gear
    • Editing tools
      • Audacity (cross-platform and free!)
      • GarageBand
      • Others
    • Publishing, RSS and Submission to iTunes
      • Post to blog
      • Publish directly to the iTunes directory
      • With tools such as FeedBurner
    • The Importance of iTunes
    • Samples
    • For Immediate Release http://www. forimmediaterelease .biz
    • NPR http://www.npr.org/rss/podcast/podcast_detail.php?siteId=7031547
    • PM War Stories http://www.pmwarstories.com/
    • Creating a Podcast
    • The Podcasting Process
      • Plan the show
      • Prepare your equipment
      • Record audio
      • Edit audio
      • Create show notes
      • Publish audio and show notes