online identity and reputation
christopher carfi
ccarfi@cerado.com
october, 2007

email address social networking
profiles
avatars personae
What is “online identity?”

“The Internet is a social
medium. In fact, it is a
social world, a new public
space. We are in the
process of inventing the
types of selves and
societies that inhabit this
public space. Because
these are selves, the
nuances and subtleties
are as great as humans
can manage.”
David Weinberger

Online reputation can be positive or negative

Reviewing the reviewers

What sources do you trust? Why?

online identity and reputation
christopher carfi
ccarfi@cerado.com
october, 2007