Online Community Metrics

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    8 Favorites

    Online Community Metrics - Presentation Transcript

    1. Online Community Metrics
    2. A community must support business goals and the goals of the current (and prospective) community members themselves.
    3. Three things to remember 1. If the business goals are not defined, the community risks being feature-driven and may suffer from shiny-object syndrome. 2. If the community members are not involved in the success- definition process, the community risks being irrelevant to its members. 3. If business goals are undefined, or if community members themselves are not involved in the definition of the community (it’s for them, after all), the community’s risk of failure grows substantially.
    4. Types of community metrics There are a number of types of community metrics that can tie to the business goals: • Financial Metrics • Activity Metrics • Other Metrics Source: “Measuring the Success of an Online Community,” Strategy and Leadership, v. 28.2, 2000
    5. Possible Financial Metrics • Advertising performance • Conversion from free to paid memberships • Membership renewals (retention) • Product renewals • Product upsells • Other sales • Cost savings from customer service • Cost savings from tech support • Leads to partners (referral fees) Source: Online Community Research Network
    6. Possible Activity Metrics • Unique visitors • New registered members • Page views • Most active members • Top searches • New posts per month • Length of time on site • First time contributions • Content ratings • Ratio: Registered to unregistered users • Ratio: Page views/post • Ratio: Posts/thread Source: Online Community Research Network
    7. Possible Activity Metrics (cont.) • % Content with “tags” • Comments/post • Ratio: Searches/post • # Podcasts uploaded • # Photos uploaded • # Videos uploaded • # Member posts • Size of networks/buddy lists • Product trial downloads
    8. Other Potential Community Metrics • “Topic” measurement (I.e. # discussions/activity on site around “target” topics) • Member satisfaction • Mentions by influencers • Reputation changes • Awareness • Inbound links • Innovation (e.g. # new product ideas sourced from community)
    9. Online Community Metrics

    + Christopher CarfiChristopher Carfi, 3 months ago

    custom

    1112 views, 8 favs, 7 embeds more stats

    An overview of the key classes of metrics that can more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1112
      • 894 on SlideShare
      • 218 from embeds
    • Comments 0
    • Favorites 8
    • Downloads 30
    Most viewed embeds
    • 179 views on http://www.socialcustomer.com
    • 19 views on http://www.cerado.com
    • 9 views on http://thecustomercollective.com
    • 4 views on http://www.thecustomercollective.com
    • 4 views on http://schrivers.blogspot.com

    more

    All embeds
    • 179 views on http://www.socialcustomer.com
    • 19 views on http://www.cerado.com
    • 9 views on http://thecustomercollective.com
    • 4 views on http://www.thecustomercollective.com
    • 4 views on http://schrivers.blogspot.com
    • 2 views on http://socialcustomer.typepad.com
    • 1 views on http://www.lce.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories