Branding Yourself Strategically

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    Branding Yourself Strategically - Presentation Transcript

    1. Branding Yourself Strategically Stanford University BUS 194 July, 2009
    2. Social Networks and Personal Branding • Three “Café” Conversations – Conversation One – Conversation Two – Conversation Three • Open Discussion
    3. Café Etiquette (from http://www.theworldcafe.com) • Focus on what matters. • Contribute your thinking. • Speak your mind and heart. • Listen to understand. • Link and connect ideas. • Listen together for insights or deeper questions. • Play, doodle, draw. • Have fun!
    4. Conversation One • Five Minutes • Questions to discuss – “What social networks are you using?” – “Who has a strong personal brand on those networks?”
    5. Conversation Two • Fifteen Minutes • Questions to discuss – “Is it more important to listen or talk?” – “What goals could you set for yourself?” – “How long does it take to develop a personal brand?”
    6. Conversation Three • Fifteen Minutes • Question to discuss – “Whatʼs the right balance of ʻprofessionalʼ and ʻpersonalʼ on social networks?”
    7. Contact Info Christopher Carfi (@ccarfi) CEO | Cerado, Inc. ccarfi@cerado.com 650-346-4406 Photo: Doc Searls http://www.cerado.com http://www.socialcustomer.com
    8. Branding Yourself Strategically Stanford University BUS 194 July, 2009

    + Christopher CarfiChristopher Carfi, 4 months ago

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