Branding Yourself Strategically

        Stanford University
             BUS 194
            July, 2009
Social Networks and Personal Branding



  • Three “Café” Conversations
     – Conversation One
     – Conversation Two
  ...
Café Etiquette (from http://www.theworldcafe.com)

   •   Focus on what matters.
   •   Contribute your thinking.
   •   S...
Conversation One



  • Five Minutes

  • Questions to discuss
     – “What social networks are you using?”
     – “Who ha...
Conversation Two



  • Fifteen Minutes

  • Questions to discuss
     – “Is it more important to listen or talk?”
     – ...
Conversation Three



  • Fifteen Minutes

  • Question to discuss
     – “Whatʼs the right balance of ʻprofessionalʼ and ...
Contact Info



                        Christopher Carfi (@ccarfi)
                        CEO | Cerado, Inc.

            ...
Branding Yourself Strategically

        Stanford University
             BUS 194
            July, 2009
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Branding Yourself Strategically

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Slides for guest lecture (Stanford BUS 194), "Branding Yourself Strategically."

July, 2009

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Branding Yourself Strategically

  1. 1. Branding Yourself Strategically Stanford University BUS 194 July, 2009
  2. 2. Social Networks and Personal Branding • Three “Café” Conversations – Conversation One – Conversation Two – Conversation Three • Open Discussion
  3. 3. Café Etiquette (from http://www.theworldcafe.com) • Focus on what matters. • Contribute your thinking. • Speak your mind and heart. • Listen to understand. • Link and connect ideas. • Listen together for insights or deeper questions. • Play, doodle, draw. • Have fun!
  4. 4. Conversation One • Five Minutes • Questions to discuss – “What social networks are you using?” – “Who has a strong personal brand on those networks?”
  5. 5. Conversation Two • Fifteen Minutes • Questions to discuss – “Is it more important to listen or talk?” – “What goals could you set for yourself?” – “How long does it take to develop a personal brand?”
  6. 6. Conversation Three • Fifteen Minutes • Question to discuss – “Whatʼs the right balance of ʻprofessionalʼ and ʻpersonalʼ on social networks?”
  7. 7. Contact Info Christopher Carfi (@ccarfi) CEO | Cerado, Inc. ccarfi@cerado.com 650-346-4406 Photo: Doc Searls http://www.cerado.com http://www.socialcustomer.com
  8. 8. Branding Yourself Strategically Stanford University BUS 194 July, 2009
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