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Social Influence Marketing<br />
SIM...A Definition:<br />Marketing a product or company through a community and influencing individuals<br />Also consider...
The Purpose of a business is to create a customer<br />	who create customers<br />
Understanding that you are marketing to a community rather than an individual<br />Allow the community to shape a brand<br...
Stop Focusing On Single Marketing Platforms<br />Focus On Relationships<br />
Don’t Just Focus on Social Media Websites<br />
Community Events<br />Fundraisers<br />Sports Events<br />Trade Shows<br />Music Festivals<br />Community Fairs<br />Confe...
Key Influencers:<br />Activists<br />Influencers get involved within their communities<br />Connected<br />Influencers hav...
Key Influencers Cont...<br />Trend Setters<br />People who are trendy and are early adapters or leavers of markets<br />Ac...
Remember that Social Influence Marketing takes time and is a long term plan<br />SIM is all about <br />CREATEING CUSTOMER...
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Social Influence Marketing

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The cheapest form of advertisment is social influence marketing--SIM. This presentation will show you what SIM is and how to use it to your companies advantage.

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Transcript of "Social Influence Marketing"

  1. 1. Social Influence Marketing<br />
  2. 2. SIM...A Definition:<br />Marketing a product or company through a community and influencing individuals<br />Also considered to be word of mouth marketing<br />although Social Influence Marketing goes further than WOM<br />
  3. 3. The Purpose of a business is to create a customer<br /> who create customers<br />
  4. 4. Understanding that you are marketing to a community rather than an individual<br />Allow the community to shape a brand<br />Use technology to bring you closer to customers rather than further<br />
  5. 5. Stop Focusing On Single Marketing Platforms<br />Focus On Relationships<br />
  6. 6. Don’t Just Focus on Social Media Websites<br />
  7. 7. Community Events<br />Fundraisers<br />Sports Events<br />Trade Shows<br />Music Festivals<br />Community Fairs<br />Conferences<br />Etc....<br />
  8. 8. Key Influencers:<br />Activists<br />Influencers get involved within their communities<br />Connected<br />Influencers have a large social network<br />Impact<br />Influencers are trusted and role-models for society<br />
  9. 9. Key Influencers Cont...<br />Trend Setters<br />People who are trendy and are early adapters or leavers of markets<br />Active Minds<br />Influencers have multiple interests which are diverse<br />
  10. 10. Remember that Social Influence Marketing takes time and is a long term plan<br />SIM is all about <br />CREATEING CUSTOMERS WHO CREATE CUSTOMERS<br />
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