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Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
Canada is Open To China
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Canada is Open To China

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Canada has recently achieved Approved Destination Status with China. This marks a new chapter in the Canadian tourism industry and Canaddian Tourism Operators need to be ready for an influx of Chinese …

Canada has recently achieved Approved Destination Status with China. This marks a new chapter in the Canadian tourism industry and Canaddian Tourism Operators need to be ready for an influx of Chinese Travellers. This presentation gives a discription of ADS, a SWOT analysis of marketing to China, and a Chinese Travellers market definition.

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  • 1. Canada is Open to China
    Approved Destination Status
  • 2. About ADS & Process and Requirements for Chinese travelers to visit Canada
  • 3. Canada has approved destination Status in China
    Approved Destination Status (ADS) is a unique policy adopted by the Chinese government to control its outbound tourism.
    Canada has been acquired ADS came on December 3, 2009 during Prime Minister Stephen Harper’s first trip to China.
  • 4. ADS History
    Chinese outbound tourism started in early 1983 when Guangdong province could visit Hong Kong and Macau.
    China introduced ADS in 1988 starting with destination in Thailand, and in 1990 in Singapore, Malaysia, some more in South Asia
    In 1998, China introduced ADS in not Asia countries such as Australia and New Zealand.
  • 5. China Outbound Tourists
  • 6. License for tour companies in China
    Operating at least 1 year domestic and incoming tourism only
    No record of violation of laws
    Have mandatory insurance coverage which is issued by the government (Domestic...300,000RMB, International...600,000RMB)
    Cost insurance deposit to operate 1 million RMB to 1.6 million RMB.
  • 7. Requirements for Chinese travelers to visit Canada
    Passport
    Tourist Visa
    Single Visa
    Multiple visa
    Transit visa
    Application fee (250 CNY)
    Medical exam
    Letter of invitation
  • 8. Process of visa application
    Get passport from Chinese government
    Apply visa application
    Wait around 2 months to get through all application form
    (Send additional documents when the Canadian embassy requests)
    Take airplane to Canada
    Interview with Canada immigration
  • 9. Canadian Tourism Operators
  • 10. How will the new designation affect Canadian Tourism Operators?
    Canada now able to tap into the worlds largest tourism market
    Allows tourism operators and travel agencies to launch massive marketing campaigns
    Strengthens our operations as they bring in additional business
  • 11. Strengths
    The new designation will strengthen
    our country and economy from
    coast to coast
    An estimated 30,000 tourism visits will have a significant impact on Canada’s tourism sectors
    Strong economic impact on Canada
    Increase awareness in Canadian hospitality and tourism
  • 12. Opportunities
    Expansion
    -new locations
    -larger operations
    Superior quality products
    Increased wages
    -employees
    Increase in outbound adventures
  • 13. Threats
    Re-evaluate way of doing business
    May distract business from other travelers
    Over customized tours for Chinese tourists
    Loss of true Canadian travel
  • 14. New Chapter for Canadian Tourism
    With pristine natural environments and exciting unique cities, Canada is on top of the tourism charts
    ADS allows for a win-win
    situation between both
    countries
  • 15. China Market Definition
  • 16. Some Facts
    2008, China was the 6th largest international market to British Columbia
    Canada it ranked 9th
    British Columbia receives 62.2% of Canada’s Chinese market
    2007, 41 million Chinese citizens travelled internationally
    2009, 50 million (22% increase
    WTO Expects the market to grow 13% annually
  • 17. China Overnight Entries to Canada by Province (2008)
  • 18. Where does the Chinese Traveler travel
    The Competition for Chinese Market
  • 19. Where do Chinese Travelers TravelOur Competitors
    90% of Chinese outbound travel was located in Asia and 10% outside of Asia
    United States has a greater awareness in China
    is viewed as providing greater amounts of activities and having more modern cities
  • 20.
    • Australia was the first western country to gain ADS
    • 21. Considered a mature destination
    Several countries within Europe have already acquired ADS
    Europe is also a preferred destination due to the opportunity to visit many different countries within a single trip
  • 22. Who is the Chinese traveler
    Corporate, Government, Leisure
  • 23. Categories of Travelers
  • 24. Government/Official Travelers
    Defined as anyone who is employed by the government and or public services
    Carry an official passport,
    Giving different privileges
    Have a lot of discretionary income
    They spend a lot on retail and shopping
  • 25. Corporate/Business Travelers
    Purpose is to build relationships within business and understand foreign business
    10% travel for business alone
    60% will combine their travels with both business and pleasure
  • 26. Business Incentive Trips
    30% of corporate travellers are on incentive trips
    largest incentive trip was in 2005 with 15,000 people travelling to Australia
    second largest was to Thailand and consisted of 6,000 people
    incentive trips take place in Europe and around the world and can be as large as 1,000 people
    travel agencies are regulated causing corporate and business travel to be organised via a network of private relations
  • 27. Leisure/Private Travelers
    Leisure travel is a new concept in China
    Funded privately by individual travellers
    Travel is an educational experience
    Visiting foreign countries for the first time
    Travel in groups and tours
    Visa procedures are handled by official Chinese travel agents
  • 28. Individual (Private) Travelers
    Normally are able to speak two or more languages
    Responsible for processing their own visas
    Note: that individual private travel is not acknowledged by the Chinese government as tourism
  • 29. A List Of Public Holidays
  • 30. Canada and China
    B.C. and Ontario are the most visited provinces by people from China
    Canadian tourism is supported by a strong domestic market
    receiving Chinese tourists is the gravy on top of an already thriving domestic profit,
  • 31. Conclusion
    Tourism operators/travel agents need to analyze the
    Strengths
    Weaknesses
    opportunities
    Threats
    of marketing to the massive Chinese population
    But...Even if the costs are immense, tourism operators need to understand this emerging market within Canada
  • 32. Thank you,
    Chris, Geoff, Hitomi

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