0
QUANTIFIABLE RESULTS

SOCIAL MEDIA

SEO & PPC

FOCUSED TARGETTING &
ADVERTISING

PROFESSIONAL TEAM
Search Engine Optimisation
•

Approx 70% to 80% of search
traffic
Keywords, Site
Navigation, URL, Use of Videos &
Meta Dat...
What Makes Good SEO?
•

Domain Age – Favours Older
Domains

Customised URL that includes
Keywords

•

Attention Grabbing T...










Bid for your position against the competition
Higher your bid, higher your position. (1st not always bes...
What Makes Good PPC Ads?
Ad Rank

• Where does your Ad appear
in relation to others?
• What Factors Affect Ad
Rank?
• How ...
What Makes Good PPC Ads?
Google Adwords – Relevance over Budget

Wordstream 2011
What Makes Good PPC Ads?
•Landing Page Relevance Improves Quality Score
•Include Primary Keyword
•Call to Action
•Negative...
Social Media
SOCIAL MEDIA SITE DEVELOPMENT

FACEBOOK COMPETITIONS

INTEGRATED & BRANDED

CREATE COMPETITONS & APPS

SOCIAL...
Social Media
•
•
•
•
•

Widespread exposure to Consumers
Brand awareness campaigns that are effective in terms
of the incr...
Localised Digital Marketing
• Submit a listing to Google Places for
Business
• Ensure listing is fully completed and
descr...
Digital Marketing for International Sites

A/B

TESTING

WITH DIFFERENT ADS &
DIFFERENT LANGUAGES

TO DETERMINE WHAT
WORKS...
Digital Marketing Model –
What you Should be Doing
International
Customers

Drive Traffic

Conversion

Sales
Dynamic Landing Pages
Dynamic Landing Pages
Digital Marketing in 2014

67%

INCREASE IN LEADS
FOR BUSINESS’

THAT BLOG/SOCIAL
MEDIA

UK RETAILS SALES

DIRECTLY THROUG...
Digital Marketing in 2014
CONSUMERS VIEW

33%

40%

OF SOCIAL MEDIA USERS
MORE PAGES ON ADVERITISERS SITE
ARE DECIDING WHA...
Selling internationally with digital marketing 1.3
Selling internationally with digital marketing 1.3
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Selling internationally with digital marketing 1.3

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  • SELLING INTERNATIONALLY USING DM
  • Google Logo1st What makes good SEO (Separate Slide, content backlinks etc) Googlise
  • Google Logo1st What makes good SEO (Separate Slide, content backlinks etc) Googlise
  • Format – boldingSlide on good PPC
  • Format – boldingSlide on good PPC
  • Google Logo1st What makes good SEO (Separate Slide, content backlinks etc) Googlise
  • Euro Sign
  • Google Logo1st What makes good SEO (Separate Slide, content backlinks etc) Googlise
  • Typos & formats
  • Euro Sign
  • 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations
  • SELLING INTERNATIONALLY USING DM
  • Transcript of "Selling internationally with digital marketing 1.3"

    1. 1. QUANTIFIABLE RESULTS SOCIAL MEDIA SEO & PPC FOCUSED TARGETTING & ADVERTISING PROFESSIONAL TEAM
    2. 2. Search Engine Optimisation • Approx 70% to 80% of search traffic Keywords, Site Navigation, URL, Use of Videos & Meta Data All Determine Quality Score • Long Term Process, but provides long term benefits • Analytics illustrate why your site is ineffective & how to improve (A/B Testing) • • • Medium/Long Term Strategy that delivers more customers long term Keyword Allocation - Allocate the keywords to the most suitable pages of your site
    3. 3. What Makes Good SEO? • Domain Age – Favours Older Domains Customised URL that includes Keywords • Attention Grabbing Text with Large • Meta Data, Title tags, Heading Bullet Pts & Text Location (Top left Tags & Alt Tags for Images Preferably) • • Medium/Long Term Strategy that delivers more customers long term • External Backlinks & Video (Search Engine love video) • 301 Redirects & eliminate Duplicate Content
    4. 4.         Bid for your position against the competition Higher your bid, higher your position. (1st not always best) Greater competition = greater cost No charge if user sees your ad Only pay if user visits your website Clicks charged direct to credit card Simple way to test if your website can work for you Requires lots of testing to maximise ROI
    5. 5. What Makes Good PPC Ads? Ad Rank • Where does your Ad appear in relation to others? • What Factors Affect Ad Rank? • How do I improve my Ad Rank?
    6. 6. What Makes Good PPC Ads?
    7. 7. Google Adwords – Relevance over Budget Wordstream 2011
    8. 8. What Makes Good PPC Ads? •Landing Page Relevance Improves Quality Score •Include Primary Keyword •Call to Action •Negative Keywords •Create multiple ads (3) and rotate them
    9. 9. Social Media SOCIAL MEDIA SITE DEVELOPMENT FACEBOOK COMPETITIONS INTEGRATED & BRANDED CREATE COMPETITONS & APPS SOCIAL MEDIA SITES TO INCREASE FOLLOWERS TO ENGAGE NEW & EXISTING CUSTOMERS & ENCOURAGE ENGAGEMENT CONTENT DEVELOPMENT DEVELOP CREATIVE & UNIQUE CONTENT TO SHARE ON YOUR SOCIAL MEDIA SITES ADVERTISING ADVERTISE ON SOCIAL MEDIA WITH HIGHLY FOCUSED TARGETTING TO ATTRACT RELEVANT CONSUMERS €
    10. 10. Social Media • • • • • Widespread exposure to Consumers Brand awareness campaigns that are effective in terms of the increase in consumer curiosity – Bandwagon Effect Increasing site traffic towards your page – this will equate to increased participation from visitors as well. Maintaining a good reputation/Brand Image with consumers Direct Contact with Consumers/ Personal
    11. 11. Localised Digital Marketing • Submit a listing to Google Places for Business • Ensure listing is fully completed and description is keyword optimised • Provide analysis on site performance & see where your site is being viewed & source of traffic
    12. 12. Digital Marketing for International Sites A/B TESTING WITH DIFFERENT ADS & DIFFERENT LANGUAGES TO DETERMINE WHAT WORKS BEST KEYWORD RESEARCH & ANALYTICS CAN SHOW ONLINE BEHAVIOUR BY SPECIFIC LOCATION OR COUNTRY TAKE INTO CONSIDERATION LOCAL LAWS & PREFERENCES - XING IS AS POPULAR AS LinkedIn IN GERMANY, - CHINA USE BAIDU OVER GOOGLE
    13. 13. Digital Marketing Model – What you Should be Doing International Customers Drive Traffic Conversion Sales
    14. 14. Dynamic Landing Pages
    15. 15. Dynamic Landing Pages
    16. 16. Digital Marketing in 2014 67% INCREASE IN LEADS FOR BUSINESS’ THAT BLOG/SOCIAL MEDIA UK RETAILS SALES DIRECTLY THROUGH SOCIAL MEDIA ARE FORECAST TO GROW TO 290M BY 2014 GOOGLE HIGHLIGHTS HIGHLY FOCUSED SITES TO TAG PRODUCTS & TARGETTING: PRICES TO IMPROVE SEO AGE ALLOWS E-COMMERCE INTERESTS LOCATION
    17. 17. Digital Marketing in 2014 CONSUMERS VIEW 33% 40% OF SOCIAL MEDIA USERS MORE PAGES ON ADVERITISERS SITE ARE DECIDING WHAT TO BUY BASED ON THAT IS MOBILE OPTIMISED REVIEWS, RECOMMENDATION ON SOCIAL MEDIA 24 % ALMOST HALF OF 16-24 YEAR OLDS OF PEOPLE USE A 2ND SCREEN WHEN WATCHING TV USE MESSAGING/EMAIL/ SOCIAL MEDIA WHILE WATCHING TV http://www.magenta7.co.uk/bl_news/10-interesting-digital-marketing-stats-weve-seen-this-week
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