International Digital Marketing for 2014
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International Digital Marketing for 2014

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International Digital Marketing Strategies for 2014, whether it's SEO, PPC or Social Media

International Digital Marketing Strategies for 2014, whether it's SEO, PPC or Social Media

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International Digital Marketing for 2014 International Digital Marketing for 2014 Presentation Transcript

  • About Us OUR TEAM •EXPERT TEAM OF 10 BASED IN DUBLIN •IN BUSINESS 15 YEARS (SINCE 1999) •RESULTS & GOAL ORIENTATED TEAM OUR GOAL •GENERATE SALES LEADS FOR OUR CLIENTS •PROVIDE CUSTOMISED MARKETING SOLUTIONS •SOMETHING ELSE
  • QUANTIFIABLE RESULTS SOCIAL MEDIA SEO & PPC FOCUSED TARGETTING & ADVERTISING PROFESSIONAL TEAM
  • Some of our Clients
  • Search Engine Optimisation
  • Search Engine Optimisation H1, H2s, H3s etc • • • H1 used on every Page and only once • Include Main Keyword for page Subsequent Content headings should include other keywords (H2s, H3s) Hosting - Ideally, you should host your site in the country to which you offer your services
  • Search Engine Optimisation Long Term Process, but provides long term benefits • • • Approx 70% to 80% of search traffic • Put yourself in front of customers looking for your service Keywords, Site Navigation, URL, Use of Videos & Meta Data All Determine Quality Score • • Medium/Long Term Strategy that delivers more customers long term • Analytics illustrate why your site is ineffective & how to improve (A/B Testing) Keyword Allocation - Allocate the keywords to the most suitable pages of your site
  • Pay Per Click Advertising – Google Adwords • Managing Costs, Bids & Budget • Tracking Conversions & Leads • Keyword Statistical Analysis • Measuring Goals Measuring Click Through rates Conversion Improvement Recommendations • • • Monthly Report & Analysis
  • Google Adwords – Relevance over Budget Wordstream 2011
  • Social Media SOCIAL MEDIA SITE DEVELOPMENT FACEBOOK COMPETITIONS INTEGRATED & BRANDED CREATE COMPETITONS & APPS SOCIAL MEDIA SITES TO INCREASE FOLLOWERS TO ENGAGE NEW & EXISTING CUSTOMERS & ENCOURAGE ENGAGEMENT CONTENT DEVELOPMENT DEVELOP CREATIVE & UNIQUE CONTENT TO SHARE ON YOUR SOCIAL MEDIA SITES ADVERTISING ADVERTISE ON SOCIAL MEDIA WITH HIGHLY FOCUSED TARGETTING TO ATTRACT RELEVANT CONSUMERS €
  • Social Media • • • • • Widespread exposure to Consumers Brand awareness campaigns that are effective in terms of the increase in consumer curiosity – Bandwagon Effect Increasing site traffic towards your page – this will equate to increased participation from visitors as well. Maintaining a good reputation/Brand Image with consumers Direct Contact with Consumers/ Personal
  • Social Media • • LinkedIn allows for A/B Testing Depending on Location – so depending on where your site is being viewed from, they will see a different landing page Facebook Ads & Posts can be targeted be location, languages & interests – Highly Focused
  • Localised Digital Marketing •Submit a listing to Google Places for Business •Ensure listing is fully completed and description is keyword optimised •Provide analysis on site performance & see where your site is being viewed & source of traffic
  • Digital Marketing in 2014 67% INCREASE IN LEADS RESPONSIVE WEB DESIGN FOR BUSINESS’ THERE ARE OFFICIALLY THAT BLOG MORE MOBILE DEVICES IN IRELAND (Over those that don’t) THAN PEOPLE GOOGLE HUMMINGBIRD LONG TAIL KEYWORDS EVEN MORE IMPORTANT ADVANCED TARGETTING AGE INTERESTS LOCATION