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College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
College connect productionpresentation_final
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College connect productionpresentation_final

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  • Test and QA activities start early in the software development life cycle. Quality is built into the solution: “Do it right the first time". Each step or phase is validated before moving ahead to the next step or phase. Repeatable processes are established and used by all like projects. Processes are continuously reviewed and improved.
  • Customer collaboration
  • http://namegen.oii.ox.ac.uk/collegeconnect/gantt/CollegeConnectGantt.html
  • Transcript

    • 1. College Connect: Production Presentation Supporting Students Use of Facebookfor Building Social Capital around College Going Nicole Ellison * Christine Greenhow * Bernie Hogan
    • 2. Motivation for College ConnectGoal: to create and sustain a Facebook (FB) applicationthat helps students build social capital and a college-goingpeer group (College Knowledge Challenge #2).Plan: based on previous research, feedback from andinterviews with our target population, we will deploy aninteractive social network diagram that displays collegeinterest and attendance information among FB Friends.Focus: to build app usability and engagement forstudents, especially those from low income or low college-going areas where discovering others with an interest incollege is not straightforward.
    • 3. Design Process User Needs Analysis: Qualitative data collected from Michigan high school students (N~30) using an early prototype of the app will be analyzed and findings will inform design. Throughout the design process, prototypes will be presented to high school and college students who will engage in cognitive walk-throughs as they go through the app.
    • 4. Iterative Development Process Cross functional, interdisciplinary team Team working closely in all functions: planning, requirements analysis, design, coding, testing and de- bugging, implementation (pre-launch, pilot, launch), & maintenance Continuous involvement of target users Quick responses to change and continuous development over multiple iterations
    • 5. Milestones May 1, 2013: Pre-launch Beta working July 1, 2013: Pilot test August 1, 2013: Official Launch August-Sept, 2013: Data collection, analysis & reporting Oct-Early 2014: Continuous monitoring & reporting on usage & impact
    • 6. Development Schedule: Feb - April Begin recruiting partners Hire software developer and design contractor Work with MSU/UMICH research team to define College Connect App requirements and outreach strategy Work with MSU/UMICH research team to define evaluation plans (e.g., ongoing data collection, analysis, user involvement) Develop College Connect Facebook app code and specific features based on user needs analysis and insights from prior research
    • 7. Development Schedule: May-June Pre-Launch of the app, including marketing/PR efforts Ongoing feature development, bug fixing, support app usage Work with College Possible nonprofit, SLC Database schools, & other organizations to identify test-bed users Support research team with their ongoing evaluation and reporting
    • 8. Assessment Schedule: Feb.-June Secure Institutional Review Board approval for work with human subjects Work w/ developers to determine usage data that will be captured, how it will be displayed (e.g., evaluation console) and exported Develop evaluation survey and interview protocols
    • 9. Development Schedule: July-Aug. Official Launch of the app in August, including marketing/PR efforts Ongoing feature development, bug fixing, support usage Solidify open source components and documentation of Facebook application Support MSU/Umich researchers for seamless ongoing evaluation and reporting
    • 10. Assessment Schedule: July-August Conduct usage session, interview and surveys with high school students Monitor and analyze data from evaluation console Provide data and reporting on app development progress toward plan milestones and app usage
    • 11. Development Schedule: Sept.-Jan. Ongoing feature development, bug fixing, support usage Continue marketing and PR efforts Solidify open source components and documentation of Facebook application Support MSU/UMich researchers with ongoing evaluation of market penetration and impact; final reporting Begin discussions w/ Phase Two funders
    • 12. Assessment Schedule: Sept.-Jan. Monitor and analyze data from evaluation console Conduct early and late phase user surveys related to building social capital Conduct interviews with highly-active users; prepare reports and manuscripts Provide final report on app outcomes and future directions Plans for flexibility to modify as needs/demands of users change  Plans for scale & capacity building  Plans to assure training and technical assistance adequate
    • 13. Evaluation Plan Evaluation metrics and activities will consist of:  Application-generated data about usage statistics (e.g., number of users, number of repeat users, time on app, number of messages sent, etc.)  Social network analyses using data generated from time on the app, etc. to identify changes in network structure  Early Launch (pre-) and Post Launch survey of users related to building social capital and college-going peer group (e.g., perceptions of efficacy of college application process, efficacy of college-going social supports)
    • 14. Evaluation Plan Evaluation metrics will consist of:  Pre-Launch: small groups of high school students will be asked to use College Connect for a 30-minute session. Researchers will observe their interactions with the tool in order to identify and document effective and non-effective uses of the application. Participants will take a brief survey about their perceptions regarding its usefulness, ease of use, etc.  Post-Launch: 10+ most active users of the site will be contacted by researchers and invited to participate in a short interview about their experiences and any college- related outcomes associated with their use of the app.
    • 15. Production Schedule: College Connect Interactive Gantt Chart http://namegen.oii.ox.ac.uk/collegeconnect/gantt/ CollegeConnectGantt.html
    • 16. College Connect App Budget Development, Research/Evaluation and Reporting  12 months  3 Co-PIs (Leadership Team)  2 Developers  Graphic Designer  Marketing Supplies  Evaluation Incentives and Supplies Total Budget Requested: $100K

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