(You Can) Build Your Own Website

(You Can)Build Your Own Website
How to publish and promote your work online
Christine Cupaiuolo | April 25, 2010 Association of Health Care Journalists

Freelancing: Past & Present
Then
Pitch. Wait. Repeat.
Now
Website: articles & about info
Blog: Here’s what I’m doing … continually share stories, ideas, suggestions – interact with readers & community
Social media: Build relationships (hey, don’t we know someone in common?)

Got It. Where Do I Start?
The 5 W’s
Why am I doing this*identify purpose
Who am I trying to reach *identify audience
Where do I want to do it *which services/networks are right for me?
What am I going to do*depends on goals and platform
When am I going to do it*what’s a realistic schedule for updating & interacting?

http://irenewielawski.comhttp://www.bethbaker.nethttp://www.averyhurt.com

Prep: The Basics
Secure a domain - *preferably your full name
Select hosting service *not needed if using web-based platform, like WordPress.com
Write content – ask friends to review
Rewrite content
Choose a photo
Organize published articles by publication, topic or date

How will you display your expertise?

Pages With Personality
About
Who you are, what you do, how you do it – and what sets you apart from everyone else
Resume? Link to LinkedIn
Writing Samples
Link to stories or PDFs of articles
Include awards, kudos & context: did story create change or affect community?
Contact Information
Email and phone
Contact form optional

Link or PDF?
The answer largely depends on the source.
If the article was published in a newspaper like The New York Times, the URL is likely to remain active – though it’s always good to check the link every so often.
PDF’s take longer to download, but they may be necessary if the article wasn’t published online or if the link will soon be behind a pay wall.

Expertise Extras
Blog about the topics you cover
Discuss topics on Twitter & link to your feed (or add a Twitter widget)
Add article links to Delicious.com & link to feed
Link to blogs you read
Link to relevant associations
http://alexisgrant.com

Put Your Portfolio Up Front
Bio
Books
Job News
Recent Articles
Facebook
Twitter
Delicious
Plus links to more writing samples, awards & presentations
Craig is a freelance journalist and managing editor for PBS MediaShift.
http://www.craigsilverman.ca

http://www.craigsilverman.cahttp://delicious.com/ordinarymedia/clips

http://thethirtymilewoman.wordpress.comhttp://healthbeatblog.org

Add URL to business card & email signature
Send email announcing site (only do this once)
Add URL to profile on LinkedIn, Facebook, Twitter
How Will You Be Found?

Social Media Helps You To …
Tell others about yourself* – you are your own media.
Focus on building relationships with current – and potential – employees & colleagues.
Share your expertise – be open to learning as well as teaching and be part of a community.*marketers would call this brand management, but we’re people, not brands, so focus on authenticity and sharing.

Talk to Others

http://www.shewrites.comhttp://search.twitter.com/search?q=ahcj

Keep Tabs on the World & Your Place in It
Build your own news & social media dashboard
- RSS Feeds- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Twitter Search- Social Media Firehose- *What will you add?*
Platforms: iGoogle, Pageflakes, Netvibes, Yahoo

Questions? Get in touch! www.Christine2.com

http://www.christine2.com	35
http://www.slideshare.net	4
http://feeds2.feedburner.com	4
http://static.slidesharecdn.com	1

(You Can) Build Your Own Website

by Christine Cupaiuolo on Apr 25, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 44

Statistics

(You Can) Build Your Own Website — Presentation Transcript