(You Can) Build Your Own Website


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A beginner's overview of how to publish and promote your work online, presented at the Association of Health Care Journalists conference in Chicago - April 25, 2010.

Accompanying handouts are available at http://www.christine2.com

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(You Can) Build Your Own Website

  1. 1. (You Can)Build Your Own Website<br />How to publish and promote your work online<br />Christine Cupaiuolo | April 25, 2010 Association of Health Care Journalists<br />
  2. 2. Freelancing: Past & Present<br />Then <br />Pitch. Wait. Repeat. <br />Now<br />Website: articles & about info<br />Blog: Here’s what I’m doing … continually share stories, ideas, suggestions – interact with readers & community<br />Social media: Build relationships (hey, don’t we know someone in common?)<br />
  3. 3. Got It. Where Do I Start?<br />The 5 W’s<br />Why am I doing this*identify purpose<br />Who am I trying to reach *identify audience<br />Where do I want to do it *which services/networks are right for me? <br />What am I going to do*depends on goals and platform<br />When am I going to do it*what’s a realistic schedule for updating & interacting?<br />
  4. 4. http://irenewielawski.comhttp://www.bethbaker.nethttp://www.averyhurt.com<br />
  5. 5. Prep: The Basics<br />Secure a domain - *preferably your full name<br />Select hosting service *not needed if using web-based platform, like WordPress.com<br />Write content – ask friends to review<br />Rewrite content<br />Choose a photo<br />Organize published articles by publication, topic or date<br />
  6. 6. How will you display your expertise?<br />
  7. 7. Pages With Personality<br />About<br />Who you are, what you do, how you do it – and what sets you apart from everyone else<br />Resume? Link to LinkedIn<br />Writing Samples<br />Link to stories or PDFs of articles<br />Include awards, kudos & context: did story create change or affect community?<br />Contact Information<br />Email and phone<br />Contact form optional<br />
  8. 8. Link or PDF?<br />The answer largely depends on the source. <br />If the article was published in a newspaper like The New York Times, the URL is likely to remain active – though it’s always good to check the link every so often. <br />PDF’s take longer to download, but they may be necessary if the article wasn’t published online or if the link will soon be behind a pay wall. <br />
  9. 9. Expertise Extras<br /><ul><li> Blog about the topics you cover
  10. 10. Discuss topics on Twitter & link to your feed (or add a Twitter widget)
  11. 11. Add article links to Delicious.com & link to feed
  12. 12. Link to blogs you read
  13. 13. Link to relevant associations </li></ul>http://alexisgrant.com<br />
  14. 14. Put Your Portfolio Up Front<br /><ul><li> Bio
  15. 15. Books
  16. 16. Job News
  17. 17. Recent Articles
  18. 18. Facebook
  19. 19. Twitter
  20. 20. Delicious
  21. 21. Plus links to more writing samples, awards & presentations</li></ul>Craig is a freelance journalist and managing editor for PBS MediaShift.<br />http://www.craigsilverman.ca<br />
  22. 22. http://www.craigsilverman.cahttp://delicious.com/ordinarymedia/clips<br />
  23. 23. http://thethirtymilewoman.wordpress.comhttp://healthbeatblog.org<br />
  24. 24. Add URL to business card & email signature<br />Send email announcing site (only do this once)<br />Add URL to profile on LinkedIn, Facebook, Twitter<br />How Will You Be Found?<br />
  25. 25. Social Media Helps You To …<br />Tell others about yourself* – you are your own media.<br />Focus on building relationships with current – and potential – employees & colleagues.<br />Share your expertise – be open to learning as well as teaching and be part of a community.*marketers would call this brand management, but we’re people, not brands, so focus on authenticity and sharing.<br />
  26. 26. Talk to Others<br />
  27. 27. http://www.shewrites.comhttp://search.twitter.com/search?q=ahcj<br />
  28. 28.
  29. 29. Keep Tabs on the World & Your Place in It<br />Build your own news & social media dashboard<br />- RSS Feeds- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Twitter Search- Social Media Firehose- *What will you add?*<br /><ul><li>Platforms: iGoogle, Pageflakes, Netvibes, Yahoo</li></li></ul><li>Questions? Get in touch! www.Christine2.com<br />