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(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
(You Can) Build Your Own Website
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(You Can) Build Your Own Website

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A beginner's overview of how to publish and promote your work online, presented at the Association of Health Care Journalists conference in Chicago - April 25, 2010. …

A beginner's overview of how to publish and promote your work online, presented at the Association of Health Care Journalists conference in Chicago - April 25, 2010.

Accompanying handouts are available at http://www.christine2.com

Published in: Self Improvement
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  • 1. (You Can)Build Your Own Website<br />How to publish and promote your work online<br />Christine Cupaiuolo | April 25, 2010 Association of Health Care Journalists<br />
  • 2. Freelancing: Past & Present<br />Then <br />Pitch. Wait. Repeat. <br />Now<br />Website: articles & about info<br />Blog: Here’s what I’m doing … continually share stories, ideas, suggestions – interact with readers & community<br />Social media: Build relationships (hey, don’t we know someone in common?)<br />
  • 3. Got It. Where Do I Start?<br />The 5 W’s<br />Why am I doing this*identify purpose<br />Who am I trying to reach *identify audience<br />Where do I want to do it *which services/networks are right for me? <br />What am I going to do*depends on goals and platform<br />When am I going to do it*what’s a realistic schedule for updating & interacting?<br />
  • 4. http://irenewielawski.comhttp://www.bethbaker.nethttp://www.averyhurt.com<br />
  • 5. Prep: The Basics<br />Secure a domain - *preferably your full name<br />Select hosting service *not needed if using web-based platform, like WordPress.com<br />Write content – ask friends to review<br />Rewrite content<br />Choose a photo<br />Organize published articles by publication, topic or date<br />
  • 6. How will you display your expertise?<br />
  • 7. Pages With Personality<br />About<br />Who you are, what you do, how you do it – and what sets you apart from everyone else<br />Resume? Link to LinkedIn<br />Writing Samples<br />Link to stories or PDFs of articles<br />Include awards, kudos & context: did story create change or affect community?<br />Contact Information<br />Email and phone<br />Contact form optional<br />
  • 8. Link or PDF?<br />The answer largely depends on the source. <br />If the article was published in a newspaper like The New York Times, the URL is likely to remain active – though it’s always good to check the link every so often. <br />PDF’s take longer to download, but they may be necessary if the article wasn’t published online or if the link will soon be behind a pay wall. <br />
  • 9. Expertise Extras<br /><ul><li> Blog about the topics you cover
  • 10. Discuss topics on Twitter & link to your feed (or add a Twitter widget)
  • 11. Add article links to Delicious.com & link to feed
  • 12. Link to blogs you read
  • 13. Link to relevant associations </li></ul>http://alexisgrant.com<br />
  • 14. Put Your Portfolio Up Front<br /><ul><li> Bio
  • 15. Books
  • 16. Job News
  • 17. Recent Articles
  • 18. Facebook
  • 19. Twitter
  • 20. Delicious
  • 21. Plus links to more writing samples, awards & presentations</li></ul>Craig is a freelance journalist and managing editor for PBS MediaShift.<br />http://www.craigsilverman.ca<br />
  • 22. http://www.craigsilverman.cahttp://delicious.com/ordinarymedia/clips<br />
  • 23. http://thethirtymilewoman.wordpress.comhttp://healthbeatblog.org<br />
  • 24. Add URL to business card & email signature<br />Send email announcing site (only do this once)<br />Add URL to profile on LinkedIn, Facebook, Twitter<br />How Will You Be Found?<br />
  • 25. Social Media Helps You To …<br />Tell others about yourself* – you are your own media.<br />Focus on building relationships with current – and potential – employees & colleagues.<br />Share your expertise – be open to learning as well as teaching and be part of a community.*marketers would call this brand management, but we’re people, not brands, so focus on authenticity and sharing.<br />
  • 26. Talk to Others<br />
  • 27. http://www.shewrites.comhttp://search.twitter.com/search?q=ahcj<br />
  • 28.
  • 29. Keep Tabs on the World & Your Place in It<br />Build your own news & social media dashboard<br />- RSS Feeds- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Twitter Search- Social Media Firehose- *What will you add?*<br /><ul><li>Platforms: iGoogle, Pageflakes, Netvibes, Yahoo</li></li></ul><li>Questions? Get in touch! www.Christine2.com<br />

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