Untangling Web 2.0<br />Get Started in Social Media Without Losing Your Way<br />Christine Cupaiuolo | Oct. 21, 2009 Chica...
What is Social Media?<br />Social Media supports the human need for social interaction with technology, transforming broad...
How is it Different?<br />Before <br />Here’s what I’m doing (*have you checked out my website?)<br />Hire me?  (or, for N...
Social Media Helps You To …<br />Manage your personal brand – you are your own media<br />Focus on relationships with curr...
Got It. Where Do I Start?<br />***** The 5 W’s *****<br />Why am I doing this*identify purpose<br />Who am I trying to rea...
What Else Should I Consider?<br />Do I have the time to invest in building connections and community – and the patience to...
Who’s Networking?<br />In 2005, 8 percent of online adults had a profile on a social network site. <br />Today, 35 percent...
Have You Heard of This Thing Called Facebook?<br />2003: Company Founded<br />2005: 5.5 million active users<br />2009: 30...
How to Network on Facebook<br />1. Create a Profile for Yourself; a Group for Member-to-Member Collaboration; a Page for N...
Facebook Set-Up for NPO’s<br />Build out with RSS feeds; donate button; contact info; volunteer info; website/other social...
Career Builder Survey: June 2009http://www.reuters.com/article/pressRelease/idUS114180+19-Aug-2009+PRN20090819<br />Why Em...
DeannaZandt.com<br />Author of “Share This!” (2010) <br />- Encourages users to blend the professional & the personal = tr...
What To Do On LinkedIn	<br />1. Advanced Search – For people, jobs, answers<br />2. Search “answers” for sources and trend...
Who’s Using this Twitter Thing?<br />March 2006: Twitter launches <br />March 2009: 8 million  visitors<br />June 2009:20 ...
I only have 140 characters. What do I say?<br />Be Yourself : Authenticity Matters<br />Share Your Expertise<br />Reply & ...
search.twitter.com<br />
Who Do I Follow?<br />Search Twitter for people and organizations you know: <br />http://search.twitter.com<br />Try …<br ...
Extra, Extra! Widgets?<br />23 percent of social network users have installed a widget application<br />18 percent of blog...
Blog + Twitter + Facebook<br />
Wait, How Much Time Does it Take?<br />beth.typepad.com<br />
Blogs - Surveys - Webinars Groups - Promotion<br />SheWrites.com Writers Community (Ning)<br />
Keep Tabs on the World (& Your Place in It)<br />Build your own  social media dashboard using iGoogle*<br />- News RSS- Tw...
Last But Not Least: Help Is Available<br />Articles & Tool Assessments for NPO’s<br />TechSoup.org<br />NetSquared.org<br ...
Untangling Web 2.0
Untangling Web 2.0
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Untangling Web 2.0

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Best practices and resources for using social media for professional development (communications professionals) with some overlap for nonprofits.

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  • More than 120 million users log on to Facebook at least once each dayMore than two-thirds of Facebook users are outside of collegeThe fastest growing demographic is 35 years old and older
  • . Add RSS feeds from your site and a “donate now” button. Benefits include SEO from Google since pages are searchable.– Add contact form, easy way to volunteer or donate, link to website, testimonials from people your organization has helped and videos.- Publicize fundraising through status updates- Add the “causes” application- Provide regular updatesBuy social ads -- only pay per click, not per impression, and can customize ads to reach users who fit a specific profile– Interact with constituents — if someone leaves a message on your “wall,” thank that person publicly.– Be yourself (authenticity matters!)
  • Untangling Web 2.0

    1. 1. Untangling Web 2.0<br />Get Started in Social Media Without Losing Your Way<br />Christine Cupaiuolo | Oct. 21, 2009 Chicago Women In Publishing <br />
    2. 2. What is Social Media?<br />Social Media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many). <br /> - Wikipediahttp://en.wikipedia.org/wiki/Social_media<br />
    3. 3.
    4. 4. How is it Different?<br />Before <br />Here’s what I’m doing (*have you checked out my website?)<br />Hire me? (or, for NPO’s: give us money?)<br />After<br />Here’s what I’m doing (continually share your work, stories, photos – interactive, fun!)<br />Here are the results<br />Here’s what it means to you (by the way, don’t we know someone in common?) <br />
    5. 5. Social Media Helps You To …<br />Manage your personal brand – you are your own media<br />Focus on relationships with current – and potential – colleagues<br />Share information: Educate others about your work or your organization and learn from others<br />Build a more meaningful community<br />
    6. 6. Got It. Where Do I Start?<br />***** The 5 W’s *****<br />Why am I doing this*identify purpose<br />Who am I trying to reach *identify current & potential contacts, constituents, audience members<br />Where do I want to do it *which services are right for me? – ask: where are my peeps?<br />What am I going to do there*depends on goals and type of service<br />When am I going to do it*what’s a realistic schedule for updating and responding?<br />
    7. 7. What Else Should I Consider?<br />Do I have the time to invest in building connections and community – and the patience to stick with it<br />Can I handle working with emerging technologies – or find someone who can<br /> Am I willing to let go of some editorial control<br />Do I have an exit strategy<br />
    8. 8. Who’s Networking?<br />In 2005, 8 percent of online adults had a profile on a social network site. <br />Today, 35 percent do.<br />75% of online adults 18-24<br />57% of online adults 25-34<br />30% of online adults 35-44<br />19% of online adults 45-54<br />10% of online adults 55-64<br />7% of online adults 65 and older<br />Source: Pew Internet (Jan. 09)<br />
    9. 9. Have You Heard of This Thing Called Facebook?<br />2003: Company Founded<br />2005: 5.5 million active users<br />2009: 300 million active users<br />Let’s repeat! <br />2005: 5.5 million active users<br />2009: 300 million active users*Fastest growing demographic age 55 and older<br />Source: Facebook<br />
    10. 10. How to Network on Facebook<br />1. Create a Profile for Yourself; a Group for Member-to-Member Collaboration; a Page for Nonprofit/Business<br />2. Separate Your Friends List: Friends / Colleagues <br />3. Use Your Privacy Settings<br />4. Think Before You Link – But Do Link<br />5. Find a Group (or 2 or 10 …) *Use Facebook “Search” for Groups *See What Friends/Colleagues Have Joined<br />6. Step-by-step how-to: http://mashable.com/2009/08/14/facebook-networking<br />
    11. 11. Facebook Set-Up for NPO’s<br />Build out with RSS feeds; donate button; contact info; volunteer info; website/other social media links; testimonials; photos; videos.<br />Communicate with friends and fans — if someone leaves a message on your “wall,” thank that person publicly. <br />For set-up tips and advice on raising money and awareness, visit: <br />http://www.facebook.com/nonprofits <br />http://www.facebook.com/FacebookPages<br />http://www.diosacommunications.com/facebookbestpractices.htm<br />
    12. 12. Career Builder Survey: June 2009http://www.reuters.com/article/pressRelease/idUS114180+19-Aug-2009+PRN20090819<br />Why Employers Hired Candidates After Screening Online<br />Profile provided a good feel for the candidate&apos;s personality and fit – 50%<br />Profile supported candidate&apos;s professional qualifications - 39%<br />Candidate was creative - 38% <br />Candidate showed solid communication skills - 35%<br />Candidate was well-rounded – 33% <br />Other people posted good references about the candidate - 19%<br />Candidate received awards and accolades - 15%<br />Why Employers Disregarded Candidates After Screening Online<br />Candidate posted provocative or inappropriate photographs or information – 53%<br />Candidate posted content about them drinking or using drugs – 44%<br />Candidate bad-mouthed their previous employer, co-workers or clients – 35% <br />Candidate showed poor communication skills – 29% <br />Candidate made discriminatory comments – 26% <br />Candidate lied about qualifications – 24%<br />Candidate shared confidential information from previous employer – 20%<br />
    13. 13. DeannaZandt.com<br />Author of “Share This!” (2010) <br />- Encourages users to blend the professional & the personal = true authentic selves<br />Website includes:<br />- Blog , Flickr photos Twitter/Facebooklifestream<br /><ul><li>- Links to other social networking sites</li></li></ul><li>Who’s Linked on LinkedIn? <br />Company Founded: 2003<br />Members Today: 50 million (Reached Oct. 14 – Congratulations, LinkedIn!)<br />“When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days” <br /> – Jeff Wienerhttp://blog.linkedin.com<br />
    14. 14. What To Do On LinkedIn <br />1. Advanced Search – For people, jobs, answers<br />2. Search “answers” for sources and trends<br />3. Create or join a group<br />4. Show off your work <br />5. Improve your Google rank just by being there<br />
    15. 15. Who’s Using this Twitter Thing?<br />March 2006: Twitter launches <br />March 2009: 8 million visitors<br />June 2009:20 million visitors<br />
    16. 16. I only have 140 characters. What do I say?<br />Be Yourself : Authenticity Matters<br />Share Your Expertise<br />Reply & Retweet: Twitter is a two-way conversation<br />Quality Over Quantity<br />“Ambient Awareness” – Clive Thompson<br />
    17. 17. search.twitter.com<br />
    18. 18. Who Do I Follow?<br />Search Twitter for people and organizations you know: <br />http://search.twitter.com<br />Try …<br />Twellow: http://www.twellow.com<br />Nearby Tweets: http://nearbytweets.com<br />Tweet Congress: http://tweetcongress.org<br />Twitter Packs: http://twitterpacks.pbworks.com/Non-Profits<br />For nonprofit news & tips, follow http://twitter.com/nonprofitorgs<br />
    19. 19. Extra, Extra! Widgets?<br />23 percent of social network users have installed a widget application<br />18 percent of bloggers have installed applications in their blog templates<br />http://apps.wbez.org/blog/<br />www.universalmccann.com<br />
    20. 20. Blog + Twitter + Facebook<br />
    21. 21. Wait, How Much Time Does it Take?<br />beth.typepad.com<br />
    22. 22. Blogs - Surveys - Webinars Groups - Promotion<br />SheWrites.com Writers Community (Ning)<br />
    23. 23. Keep Tabs on the World (& Your Place in It)<br />Build your own social media dashboard using iGoogle*<br />- News RSS- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Technorati Search- Twitter Search- Social Media Firehose- *What will you add?*<br /><ul><li>*other services: Pageflakes, Netvibes, Yahoo</li></li></ul><li>All Important Take-Aways<br />Listen: Be a Good Friend<br />Start Small: Don’t be Afraid to Experiment with New Things<br />Plan it Out, But Be Flexible<br />Evaluate Returns & Make Changes<br />Have Fun!<br />
    24. 24. Last But Not Least: Help Is Available<br />Articles & Tool Assessments for NPO’s<br />TechSoup.org<br />NetSquared.org<br />IdealWare.org<br />Slideshows<br />Slideshare.net<br />Helpful Webinars <br />DIOSACommunications.com<br />TheKbuzz.com<br />Charity HowTo.com<br />This Presenter (Hi!) <br />Christine2.com<br />
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