Untangling Web 2.0

Untangling Web 2.0
Get Started in Social Media Without Losing Your Way
Christine Cupaiuolo | Oct. 21, 2009 Chicago Women In Publishing

What is Social Media?
Social Media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
- Wikipediahttp://en.wikipedia.org/wiki/Social_media

How is it Different?
Before
Here’s what I’m doing (*have you checked out my website?)
Hire me? (or, for NPO’s: give us money?)
After
Here’s what I’m doing (continually share your work, stories, photos – interactive, fun!)
Here are the results
Here’s what it means to you (by the way, don’t we know someone in common?)

Social Media Helps You To …
Manage your personal brand – you are your own media
Focus on relationships with current – and potential – colleagues
Share information: Educate others about your work or your organization and learn from others
Build a more meaningful community

Got It. Where Do I Start?
***** The 5 W’s *****
Why am I doing this*identify purpose
Who am I trying to reach *identify current & potential contacts, constituents, audience members
Where do I want to do it *which services are right for me? – ask: where are my peeps?
What am I going to do there*depends on goals and type of service
When am I going to do it*what’s a realistic schedule for updating and responding?

What Else Should I Consider?
Do I have the time to invest in building connections and community – and the patience to stick with it
Can I handle working with emerging technologies – or find someone who can
Am I willing to let go of some editorial control
Do I have an exit strategy

Who’s Networking?
In 2005, 8 percent of online adults had a profile on a social network site.
Today, 35 percent do.
75% of online adults 18-24
7% of online adults 65 and older
Source: Pew Internet (Jan. 09)

Have You Heard of This Thing Called Facebook?
2003: Company Founded
2005: 5.5 million active users
2009: 300 million active users
Let’s repeat!
2005: 5.5 million active users
2009: 300 million active users*Fastest growing demographic age 55 and older
Source: Facebook

How to Network on Facebook
1. Create a Profile for Yourself; a Group for Member-to-Member Collaboration; a Page for Nonprofit/Business
2. Separate Your Friends List: Friends / Colleagues
3. Use Your Privacy Settings
4. Think Before You Link – But Do Link
5. Find a Group (or 2 or 10 …) *Use Facebook “Search” for Groups *See What Friends/Colleagues Have Joined
6. Step-by-step how-to: http://mashable.com/2009/08/14/facebook-networking

Facebook Set-Up for NPO’s
Build out with RSS feeds; donate button; contact info; volunteer info; website/other social media links; testimonials; photos; videos.
Communicate with friends and fans — if someone leaves a message on your “wall,” thank that person publicly.
For set-up tips and advice on raising money and awareness, visit:
http://www.facebook.com/nonprofits
http://www.facebook.com/FacebookPages
http://www.diosacommunications.com/facebookbestpractices.htm

Career Builder Survey: June 2009http://www.reuters.com/article/pressRelease/idUS114180+19-Aug-2009+PRN20090819
Why Employers Hired Candidates After Screening Online
Profile provided a good feel for the candidate's personality and fit – 50%
Profile supported candidate's professional qualifications - 39%
Candidate was creative - 38%
Candidate showed solid communication skills - 35%
Candidate was well-rounded – 33%
Other people posted good references about the candidate - 19%
Candidate received awards and accolades - 15%
Why Employers Disregarded Candidates After Screening Online
Candidate posted provocative or inappropriate photographs or information – 53%
Candidate posted content about them drinking or using drugs – 44%
Candidate bad-mouthed their previous employer, co-workers or clients – 35%
Candidate showed poor communication skills – 29%
Candidate made discriminatory comments – 26%
Candidate lied about qualifications – 24%
Candidate shared confidential information from previous employer – 20%

DeannaZandt.com
Author of “Share This!” (2010)
- Encourages users to blend the professional & the personal = true authentic selves
Website includes:
- Blog , Flickr photos Twitter/Facebooklifestream
- Links to other social networking sites

Who’s Linked on LinkedIn?
Company Founded: 2003
Members Today: 50 million (Reached Oct. 14 – Congratulations, LinkedIn!)
“When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days”
– Jeff Wienerhttp://blog.linkedin.com

What To Do On LinkedIn
1. Advanced Search – For people, jobs, answers
2. Search “answers” for sources and trends
3. Create or join a group
4. Show off your work
5. Improve your Google rank just by being there

Who’s Using this Twitter Thing?
March 2006: Twitter launches
March 2009: 8 million visitors
June 2009:20 million visitors

I only have 140 characters. What do I say?
Be Yourself : Authenticity Matters
Share Your Expertise
Reply & Retweet: Twitter is a two-way conversation
Quality Over Quantity
“Ambient Awareness” – Clive Thompson

search.twitter.com

Who Do I Follow?
Search Twitter for people and organizations you know:
http://search.twitter.com
Try …
Twellow: http://www.twellow.com
Nearby Tweets: http://nearbytweets.com
Tweet Congress: http://tweetcongress.org
Twitter Packs: http://twitterpacks.pbworks.com/Non-Profits
For nonprofit news & tips, follow http://twitter.com/nonprofitorgs

Extra, Extra! Widgets?
23 percent of social network users have installed a widget application
18 percent of bloggers have installed applications in their blog templates
http://apps.wbez.org/blog/
www.universalmccann.com

Blog + Twitter + Facebook

Wait, How Much Time Does it Take?
beth.typepad.com

Blogs - Surveys - Webinars Groups - Promotion
SheWrites.com Writers Community (Ning)

Keep Tabs on the World (& Your Place in It)
Build your own social media dashboard using iGoogle*
- News RSS- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Technorati Search- Twitter Search- Social Media Firehose- *What will you add?*
*other services: Pageflakes, Netvibes, Yahoo

All Important Take-Aways
Listen: Be a Good Friend
Start Small: Don’t be Afraid to Experiment with New Things
Plan it Out, But Be Flexible
Evaluate Returns & Make Changes
Have Fun!

Last But Not Least: Help Is Available
Articles & Tool Assessments for NPO’s
TechSoup.org
NetSquared.org
IdealWare.org
Slideshows
Slideshare.net
Helpful Webinars
DIOSACommunications.com
TheKbuzz.com
Charity HowTo.com
This Presenter (Hi!)
Christine2.com

http://www.christine2.com	45
http://feeds2.feedburner.com	4
http://www.slideshare.net	1

Untangling Web 2.0

by Christine Cupaiuolo on Oct 26, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 50

Statistics

Untangling Web 2.0 — Presentation Transcript