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Monetizing Your Blog
 

Monetizing Your Blog

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Learn how to make money with your blog! Even though this ppt is geared towards personal finances bloggers... it will work for anyone with a blog!

Learn how to make money with your blog! Even though this ppt is geared towards personal finances bloggers... it will work for anyone with a blog!

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  • Example: drop in www. consumerismcommentary .com via adsense keyword tool to see the what target words have been build up on.
  • Add GBR pdf.

Monetizing Your Blog Monetizing Your Blog Presentation Transcript

  • Monetizing with your Blog [Personal Finance Bloggers] Let's make some money! $
  • Last time we touched on Keyword Optimization. This presentation will build on the importance of it.
  • Why People Target Keywords & Why/How YOU WANT to do the same
    • Google Adwords Keyword Tool
    • https://adwords.google.com/select/KeywordToolExternal
    • Our Target Example:
    • target word or phrase: [online savings account]
    • location: United States
    • language: English
    • Filter (if just starting out): global monthly searches <= 30,0000
    • Match types (left hand side): [Exact] and &quot;Phrase&quot;
    • I have 4 columns that I am concerned about: (see columns)
    • Keywords | Competition | Global Monthly Searches | Estimated CPC
  •  
  • Things to Consider
    • While the Estimated Cost-per-Click (CPC) is what advertisers should be willing to pay per click. $22.07 – that's a lot to pay!
    • But what does that mean to you, the blogger – your click-thru commission will probably be high.
    • The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
    • [online savings account] is a highly competitive word. Try lower competing key phrase with a modest CPC and work your way up.
    • Let's find words that might be viable to work with and that are related to your site and content...
    • - sort competition column, low to high, with high average CPC (example, next slide)
  • Other possible keywords to bank on consider using 2-3 keywords in your content for natural SEO rank Consider searching long tail key phrase from the words in parenthesis Ex. “best account” could equal “ best account for savings”
  • Why do I tell you all this? Google Adsense From a Blogger's Point of View Lets make some money $$
  • Contextual targeting
    • simply means Google Adsense places ads to sites that are keyword rich or targeted
    • This means - Write Keyword rich Great content (yes, you can do it without sounding like a robot)
    • Target 2-3 key phrases in your content
    • Why do I say Great - because you are offering your readers valuable content. building loyalty and trust with your readers.
    • And place your targeted key phrase in your title tag, permalink, content, and meta tags! And any SEO settings your theme may offer.
    • http://www.moneyfunk.net/finances/ally-bank/
  •  
    • KEYWORD DENSE BLOG POSTS
    • The Ally Bank post is:
    • 1.17% keyword dense for the terms 'best online savings' and ' online savings account'
    • 1.68% keyword dense for 'ally bank'.
    • 1.52% 'savings account' and 'online savings'
    • on a norm - go for 1-3%. keyword dense tool: http://www.seochat.com/seo-tools/keyword-density/
    • continue to build up on keywords like the ones above and your blog will turn - not just blog post rich - but blog site rich for building revenue with Google Adsense.
    • Tip: if your blog post are with a more personal tone - just look for words like, 'it' and 'they' - to replace with your keywords. Or interject your personal blog posts with a few Adsense targeted posts in between.
  • Other placement examples
  •  
  • BUT I WANT TO MAKE MORE MONEY!! More? You greedy people! (I agree, optimize your streams of Revenue) How about generating $200 –$5,000 each month? It's possible.
  • I know, you're saying, 'but Christine – my readers are trying to get out of debt. I don't want them to buy more when they should be doing the opposite”. I understand - you're a personal finance blogger. for most of you, the goal is to get people out of debt, invest, and retire nicely. It's to help people move into the mindset of obtaining a financial secure lifestyle. This is why targeting savings accounts, credit scores, IRAs, CDs, etc... is a safe product. Your offering products to people to help build wealth. For those of you whose target blog market is investing and so forth - you are probably safe to offer credit cards and investment products. Now where were we? Make more $$ w/premium products I know, I know
  • Premium Products (where to find them) Go Media Network http:// www.gomedianetwork.com /
  • And…
    • Flex Offers
    • http:// flexoffers.com /
    • Credit.com
    • http:// www.credit.com /
    • Commission Junction
    • http://www.cj.com
  • Ways to Present them on Your Blog
  •  
  •  
    • You can benefit from publishing ‘premium’ ads
    • with two types of ads:
    CPC vs CPA
  • Cost-per-Click (CPC)
    • CPC (Cost-per-click): Where advertisers pay their host only when an ad is clicked
    • Publishers (you) can expect average CPCs of $1-$4
    • Generating Traffic means Generating Leads
    • Tip for Increasing Traffic: Personal Finance bloggers can contribute guests posts to GoBankingRates.com in return for exposure and a link to their site.
    • GBR = 150K unique monthly visitors (see the correlation?)
    • Say ½ of that traffic goes to their blog, ¼ of that comes to your blog via guest post, 15% clicks on your $2 CPC ad for the month…you are looking at $2,264/month
  • Cost per Action (CPA)
    • CPA (cost-per-action): also known as, PPA (Pay-per-Action): Where an advertiser pays for a specified action (signing on for an account, a form submission and so on)
    • Target your audience & generate traffic
    • If advertisers are paying $22.07/per click, must mean you can make generous revenues if you host.
    • Yes, this is true. In my experience, many financial CPA ads were worth $60-$80 per account opened.
  • Placement of Ads These are ideal places for your ads. But keep testing until you find your optimal place.
  • Track progress with a simple spreadsheet Tracking your progress can be a definite key to success (high payouts)!
  • Conversions
    • Columns to consider:
    • Name of Affiliate Network | Monthly Clicks | CPA or CPC
    • Conversion rate | Placement of Ad on Your site
    • Then, Track those conversions! Optimize for best revenue model
    • Take for example:
    • Ad A: $50 CPA 100 clicks per month 15% $750
    • Ad B: $60 CPA 100 clicks per month 7% $420
    • Do you keep them both???
    Answer
  • It Depends! Not the answer you were looking for??
    • As on Internet marketer told me during a recent chat,
    • “ It must be tested” :-) (smiley face included)
    • Factors:
    • If Advertisements A and B are competing with each other: YES
    • In this example they were – so you would stop Ad B to focus on optimizing Ad A
    • Narrower the niche – better the results
    • If the advertisements are on a comparison model/page: probably not
    • If they are CPAs on different blog post reviews: probably not
    • Each site is different. Test your ads. Test A and B together. Each separately. Find your optimal placement. BTW – Danielle can help you with optimizing your advertisement if you join the GoMediaNetwork. ;-)
    • Conclusion: I hope this brief introduction into internet marketing gave you some valuable insight of how you can monetize with your blog.
    • Now go Make Some Money!!
    • For more information:
    • Go Media Network
    • http://www.gomedianetwork.com/
    • or talk to Danielle Nagami
    • Presentation by:
    • Christine McCarthy
    • http://www.christine.biz