Social Media and Your Career (#PCPGH6)

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Slides from the PodCamp Pittsburgh (#PCPGH6) session, "Social Media & Your Career" presented by representatives of 85 Broads Pittsburgh.

Some questionable language included.

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Social Media and Your Career (#PCPGH6)

  1. 1. (Or: How to Update and Not Get Fired) Social Media and Your Career
  2. 2. Who Are We and Where Can You Find Us? Alex Audia (@aeaudia @asianmetal) Christina Morgan (@christinamorgan @songwhale) Christina Unger (@chick_chris @worldpittsburgh) Katie Vojtko (@katievpgh @donorpro) 85 Broads, Pittsburgh Chapter @85Pittsburgh @85 Broads
  3. 3. Why Are You Here? Today we’ll look at social media… … as a professional resource … as a promotional/networking tool … as a career (or a part of your job) … as a way to get yourself fired. in 45 minutes or less, or your money back! (j/k, VIP sponsors)
  4. 4. Social Media As A Professional Resource
  5. 5. Social Media for Your Job Search googlepleasehire.me
  6. 6. Social Media for Your Job Search The Beautiful Part about Linkedin – Everything is searchable. Create your profile with SEO in mind with keywords and targeted messaging <ul><li>Professional and Social Groups </li></ul><ul><li>Certifications and Awards </li></ul><ul><li>Volunteerism and Causes </li></ul><ul><li>Professional Skills </li></ul><ul><li>Introductions through Connections </li></ul>
  7. 7. Step away from your computer, meet with professionals in the field you want to work with and join groups of others interested in social media and technology. Meetup.com is a great place to start. Social Media for Professional Networking
  8. 8. Social Media for Professional Networking About.me/YOURNAME
  9. 9. Social Media for Professional Networking Beyond your job hunt, Linkedin is even better for continued professional networking…. <ul><li>Professional groups </li></ul><ul><li>Industry Forums and Conversations </li></ul><ul><li>‘ Follow this Company’ </li></ul>
  10. 10. Social Media for Professional Growth Using Twitter Hashtags (#PCPGH6)
  11. 11. Social Media As A Promotional Or Networking Tool Probably the most obvious & most utilized function of social media.
  12. 12. Social Media As A Promotional Or Networking Tool <ul><li>Promotion </li></ul><ul><li>Self promotion vs. business promotion </li></ul><ul><li>Facebook ads, business pages, groups </li></ul><ul><li>Twitter accounts solely for your brand, store, company </li></ul><ul><li>LinkedIn –groups, message boards </li></ul>
  13. 13. Social Media As A Promotional Or Networking Tool <ul><li>Networking for your job vs. Networking for yourself </li></ul><ul><li>Follow accounts or people in your industry </li></ul><ul><li>Interact with them! </li></ul><ul><li>Retweet or mention on Twitter </li></ul><ul><li>Follow accounts or people that align with your brand </li></ul><ul><li>Reach out through common contacts </li></ul>Networking doesn’t necessarily mean “social” networking
  14. 14. <ul><li>Don’t think that others aren’t following you too </li></ul><ul><li>Stay Relevant—maintain your presence, don’t assume you already have one </li></ul>Social Media As A Promotional Or Networking Tool Consider this…
  15. 15. Social Media as Part of Your Career: Managing Your Online Identity (& Possibly Your Company's)
  16. 16. <ul><li>Why is your company concerned </li></ul><ul><li>with your personal brand? </li></ul><ul><ul><li>Fear & Ignorance </li></ul></ul><ul><ul><li>Control over ‘company matters’ </li></ul></ul><ul><ul><li>Legal risk </li></ul></ul>
  17. 17. <ul><li>How can you manage your personal brand while keeping your company happy? </li></ul><ul><li>Develop a brand strategy – what does your brand look like? </li></ul><ul><li>Research any company policies and become clear with them </li></ul><ul><li>While you sell yourself, sell your company too – social media can be a great PR tool </li></ul>
  18. 18. What is your online voice? What comes up if you Google your company? Your own name? Manage your online reputation. “ What happens in Vegas stays on YouTube” - Socialnomics
  19. 19. Meet my Facebook friend, ********: *Censored for slideshow distribution on the internet. We’re not that mean.
  20. 20. <ul><li>Is your company or personal brand defined? </li></ul><ul><li>Establish an identity before getting online </li></ul><ul><li>Be consistent with your voice </li></ul><ul><li>Stay consistent and relevant </li></ul><ul><li>Listen to people around you and engage in relevant conversations </li></ul>
  21. 21. Last but not least! Ask: Do I want this connected to my name? Ask: Does everyone need to hear about my bad day? Wait 6 seconds before hitting UPDATE. And Stay positive.
  22. 22. Social Media As A Way To Get Fired
  23. 23. An Analogy
  24. 24. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting) <ul><li>Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum. </li></ul><ul><li>Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum. </li></ul>
  25. 26. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting) <ul><li>Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum. </li></ul><ul><li>Mix up your personal and professional accounts. </li></ul>
  26. 28. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting) <ul><li>Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum. </li></ul><ul><li>Mix up your personal and professional accounts. </li></ul><ul><li>Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.) </li></ul>
  27. 29. #wienergate
  28. 31. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting) <ul><li>Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum. </li></ul><ul><li>Mix up your personal and professional accounts. </li></ul><ul><li>Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.) </li></ul><ul><li>Neglect your privacy settings. </li></ul>
  29. 33. Five Things That Will Get You Fired (Or At Least Earn You A Really Uncomfortable Meeting) <ul><li>Make an inappropriate comment about your employer (boss, co-worker, client) in a public forum. </li></ul><ul><li>Mix up your personal and professional accounts. </li></ul><ul><li>Post irresponsibly. (To include but not limited to: sharing inappropriate photos or videos, bragging about illegal/immoral activities, making racist/sexist remarks, job-hunting.) </li></ul><ul><li>Neglect your privacy settings. </li></ul><ul><li>Spending too much time on <insert favorite social media site> </li></ul>
  30. 35. A Few Additional Things To Keep In Mind <ul><li>Think before you post. How would you feel if your update ended up in the newspaper? Or on the 6:00 o’clock news? Or if your grandmother saw it? </li></ul><ul><li>Consider your entire online presence; not just Facebook and Twitter. What image are you portraying? </li></ul><ul><li>Don’t just “live in the now.” Look to the future. Where do you want to be in 5 years? Do your social media actions support that goal? </li></ul><ul><li>Stop worrying so much! </li></ul>
  31. 36. Let’s Chat! Questions? Comments? Concerns? Contributions?

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