Subject: Social Media at American Red Cross
Christina Tsiripidou
Southampton, November 2010
1
 Organization’s Profile
 Results of Online Survey
 Use of Social Media
 Suggestions for Improvement
2
 Founded in 1881 by Clara Barton
 Headquarters in Washington
 Neutral humanitarian care to victims of war & natural dis...
4
“Bobby Vourlis dies in Sydney car crash, death posted on Facebook first”
By Clementine Cuneo From: The Daily Telegraph, ...
5
Survey conducted by Infogroup and
6
Survey conducted by Infogroup and
7
Survey conducted by Infogroup and
8
9
10
http://www.facebook.com/home.php#!/redcross
11
12
13
14
Ways to Improve its Interaction
15
1. Reply
2. More Transparency
If we donate, shouldn’t we know where our donations go?
16
3. Provide Regular Case Studies
Once a week post an individual case study
17
4. Merge account
18
Summary
19
Thank you for your attention
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Social Media at American Red Cross

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A 5 minute presentation that I had to do in a lecture for how a brand uses social media and suggest it can improve the interaction

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Social Media at American Red Cross

  1. 1. Subject: Social Media at American Red Cross Christina Tsiripidou Southampton, November 2010 1
  2. 2.  Organization’s Profile  Results of Online Survey  Use of Social Media  Suggestions for Improvement 2
  3. 3.  Founded in 1881 by Clara Barton  Headquarters in Washington  Neutral humanitarian care to victims of war & natural disasters  Non-governmental agency that aims to prevent & relief suffering  Relies on donations  91cents/dollar invested in humanitarian services & programs http://www.redcross.org/ 3
  4. 4. 4 “Bobby Vourlis dies in Sydney car crash, death posted on Facebook first” By Clementine Cuneo From: The Daily Telegraph, February 08, 2010
  5. 5. 5 Survey conducted by Infogroup and
  6. 6. 6 Survey conducted by Infogroup and
  7. 7. 7 Survey conducted by Infogroup and
  8. 8. 8
  9. 9. 9
  10. 10. 10 http://www.facebook.com/home.php#!/redcross
  11. 11. 11
  12. 12. 12
  13. 13. 13
  14. 14. 14 Ways to Improve its Interaction
  15. 15. 15 1. Reply 2. More Transparency If we donate, shouldn’t we know where our donations go?
  16. 16. 16 3. Provide Regular Case Studies Once a week post an individual case study
  17. 17. 17 4. Merge account
  18. 18. 18 Summary
  19. 19. 19 Thank you for your attention
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