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Wal Mart Philippines

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International Business Strategy research project for WalMart potential in Philippines

International Business Strategy research project for WalMart potential in Philippines


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  • uhm the area in the US is 9,826,675 km2 acc. to wikipedia
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  • 1. Team 3 Cohort 54 Robert Hughes Christina Roc Rich Sluys George Vernia
  • 2. Sam Walton Ranked 14th largest company• First Wal-Mart opened 1962 in world• Pioneer of low prices to small cities• Estimated 2.1 million associates 1. JP Morgan Chase 2. General Electric 3. Bank of America 4. ExxonMobil 5. ICBC• 2nd largest company in the world 6. Banco Santander• 2nd largest employer in the U.S.A. 7. Wells Fargo• 2nd largest employer in Canada 8. HSBC Holdings• Largest employer in Mexico 9. Royal Dutch Shell 10. BP 11. BNP Paribas 12. Petro China 13. AT&T 14. Wal-Mart StoresSales & Stores• $258B in sales – 2009 15. Berkshire Hathaway• 5236 stores/14 countries• 730,000 associates worldwide Source: Forbes – the Global 2000, April, 21, 2010• Supercenters, discount stores, Sam’s Source: http://walmartstores.com/AboutUs/297.aspx 2
  • 3. • Present in 14 Walmart is bigger than Carrefour, countries with 5236 Metro AG, and Tesco combined locations worldwide • Walmex in Mexico • ASDA in UK • The Seiyu Co. Ltd in Japan • Best Price in India • Wholly owned subsidiaries in Argentina , Brazil Canada, Puerto Rico • Many other Latin and South American locations.Source: http://www.answers.com/topic/wal-mart-stores-inc (January, 2011)Source: http://prudentinvestornewsletters.blogspot.com/2009/01/from-deloitte-2009-world-largest.html 3
  • 4. Choose Country Determine Specifics of the business environments Source: http://rw-3.com/?s=wal+martSource: http://www.mariarogal.com/weblog/wal-mart-takes-over-the-world/ Decide Entry Strategy Acquire an Existing Player Joint Ventures (Mexico, India, Brazil, Green Field Operations (Germany, Canada, UK, South Honduras, Guatemala, El Salvador, Start New Stores on Own Nicaragua, Costa Rica), (Argentina,, China) Korea, Puerto Rico, Japan, South Africa, Chile) Source: http://walmartstores.com/aboutus/246.aspx 4
  • 5. • Area: 300.000sq km (slightly less than the US) • Capital City: Manila • National Currency: Peso (fx 42.5 to 1 USD) • Population: 101,833,938 (July 2011 est.) • Population Manila: 11,449,000 • President: Benigno AQUINO (June 30, 2010) • Ruling Party: Democratic • GDP: $351.4Billion –PPP (2010 est.) • GDP Growth: 7.3 % pa (depends on source) • GDP per capita: $3.500 (2010 est.) • GDP by sector: agriculture: 13.96%, industry: 31.3%, services: 64.8.6% (2010 est.) • Population below poverty line: 32.9% ($90/yr) • Industrial production growth rate: 11% • Foreign direct investment: $147 billion in 2008 • Education expectancy: 12 years average • Literacy: 92.6% • Ethnicity: Tagalog, Cabuano, Iiocano, Bisaya/Binisaya, Hiligaynon Ilonggo, Bikol, Wara, Other • Religion: Roman Catholic 80.9%, Muslim 5%, Evangelical 2.8%, Iglesia ni Kristo 2.3%, Aglipayan 2%, other Christian 4.5%, other 1.8%, unspecified 0.6%, none 0.1% (2000 census) • Terrorist activities generally limited toSource: CIA and World Bank southernmost regions 5
  • 6. • Population: 7,832,000 (2010) metro (636 sq km) • Percentage of national population: 24.6% • Per-capita GDP US$2,000, has grown from $1000 (yr 2001) • Top 5 Richest cities in Manila • Makati $29,259 GDP per capita • Mandaluyong $20,258 GDP per capita • San Juan City $16,893 GDP per capita • Muntinlupa $13,789 GDP per capita • Manila $13,731 GDP per capita • Inflation 3.8% • Good public transportation • Highly educated population Source: http://www.adb.org/documents/books/ado/2011/ado2011-phi.pdfSource: CIA World Factbook Philippines 6
  • 7. Source: http://www.adb.org/documents/books/ado/2011/ado2011-phi.pdf 7
  • 8. 8
  • 9. S Strengths W Weaknesses • Efficient supply chain management • Targeted marketing • Public image often poor • Service innovation and technology • Inability to adapt in some countries • Growth through adaptability. • Union/nonunion labor laws • E-marketing strong • Unskilled media relations • Strong penetration strategies • Constant law suits against the company. • Infrastructure (financial strength) • Low penetration in European union T Opportunities ThreatsO • Globalization (diminishing trade • Terrorism in country exists barriers) • Many competitors • Increase in consumer purchasing • Barrage of negative publicity power • Anti-competitive campaign practices • E-business • International laws against dumping • Improve employment Source: Cohort 54 Team 3 Discussions 9
  • 10. Source: http://www.foreignpolicy.com/articles/2009/10/19/the_wal_mart_effectNovember/December 2009 Foreign Policy – Author Michael Wilkerson 10
  • 11. Tremendous Large market and growing. Consumer class (particularly in Market urban areas) very affluent. GDP/Per capita incomes growing rapidly and in positiveEconomy directions. Consumer spending, especially in credit cards increasing. Filipinos enjoy American goods. Many have visited America.Cultural Looking for variety, customer service, low cost. Stable government, laws conducive to good businessGovernment practices.Financially Walmart is financially stable, well-funded enterprise. Has stable enjoyed reasonable successes in overseas endeavors. Source: Team 3 Cohort 54 discussions 12
  • 12. Source: Google Images www.CartoonStock.com 13

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