Research project


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Research project

  2. 2. I used… A survey in order to obtain a great deal of information from a large group of people in a timely fashion.My survey was conducted via internet, distributed through I also used interviews afterwards to help point out flaws in my research as well as get advice of what to do differently next time.Interviews were done in person, 5 selected interviewee’s.
  3. 3. Survey There are two basic types of survey’s: The descriptive survey, describes the  population being studied. Focusing on demographic factors, such as; age, gender, marital status, occupation, race, etc. (pg. 222)  The analytical survey, looks to find out why people act the way they do. (pg. 223)
  4. 4. Interview There are four basic types of interviews:  Informal interviews, are generally conversations used to gain confidence between interviewee and interviewer. There are not organized and are fairly laid back. Unstructured interviews, are focused on obtaining information from the interviewee and are have little control from the interviewer. Semistructured interview, the interviewer is generally organized,  prepared with a written list of questions to ask the participant. These interviews remain casual but are more organized than unstructured. Structured interview, there is usually a set schedule involved with these interviews. Guidelines to cover, specific times, questions and instructions (Pgs. 136-137).
  5. 5. Why I chose these methods… Survey. A survey was the easiest way to obtain the information I needed from a large group of people. It was also the easiest method to generate a forum for and send out via I chose this social networking site because it was easy to send to all my ‘friends’ and get quick responses back. Interview. Interview’s were the easiest way to receive feedback from survey takers.
  6. 6. Research Topic I am interested in finding out how viewers perceive conventional news. Focusing on if they believe the news delivered to them is accurate or if important factors are being withheld.
  7. 7. What viewer’s think about conventional news On viewers were“Social media can be asked what news is most used to get us accurate… Right, or first to closer to the truth report. What is more and they can be “The BBC new is the best. “ – important? used to distort. They mimilovefoc can be used to “I think it’s more likely enlighten. They can “BBC news is unbiased; quality that news organizations be used to stupefy.” newspapers are slightly biased have always wanted to -Deverpost but allow you to make up your be first and right, but own mind. So it really depends given the choice, first on where I hear it. “ –Tweenacat wins out”.“Closer to the truth”, -.Jeremy Porter, is the important “News stations (Like BBC I Journalistics. phrase to look at! agree) tend to try hard to be unbiased” –Cinders BBC won hands down, Fox news was least favorable.
  8. 8. Big Brands are smart enough to stay away from social media How do big name companies play into media and how public portrays it?Here are some Example of big name company getting involved with media, without examples why: researching these factors. It does not fit into current structures. mykFKjNpdY&feature=player_emb Communities and edded content are global. ‘Motrin’ received backlash from No guaranteed results. parents, disliking their objective to portray children as fashion Social media needs a symbols. If they would have done long term approach. research they would have recognized this was a bad idea.-Tom Smith,Mashable Business.
  9. 9. Survey Questions 1. Demographics of participant. (Age, gender) 2. What is your favorite source of news, television, radio, newspaper? 3. Do you trust the news that is being delivered to you? 4. Which news station do you think is most accurate? 5. On a scale of 1-10 how accurate do you think conventional news is?
  10. 10. Survey Questions Continued… 6. Have you found falsehood with information delivered from ‘your favorite’ news source? 7. When do you believe news is most accurate to the general public? (options: 1950’s, 1980’s, 2000, 2010, current) 8. Does media withhold certain details from all? 9. Media is unbiased and truthful 100% 10. We as the general public trust all news being delivered to us via television, radio, newspaper etc.
  11. 11. HYPOTHESIS for results 2. I expect the results for question 2 would be most people in favor of television. 3. I expect most people would be neutral to the question. 4. I expect BBC would be most favorable because of the research I did previously. 5. I expect 5 or 6. 6. I expect no. 7. I expect 1980s for the most accuracy in media.
  12. 12. HYPOTHESIS continued… 8. I expect participants would think media withholds information from all. 9. I expect participants would think It was false that media is 100% unbiased and truthful. 10. I expect participants would think it is false to trust all media delivered to us regardless of its form.
  13. 13. Survey details I sent my survey out to all of my facebook friends, in hopes of receiving as many responses as possible. I received 162 responses.
  14. 14. Survey results1. Demographics. Age Gender 18-29=42% Female=31% 30-39=31% Male=69% 40-49=19% 50+=8%
  15. 15. Survey results 2. What is your favorite source of news, television, radio, newspaper, internet?Television=42%Radio=19%Newspaper=23%Internet=12%All of the above=4%
  16. 16. Survey results 3. Do you trust the news that is being delivered to you?Yes=29%No=64%Neutral=7%
  17. 17. Survey results 4. Which news station do you think is most accurate?BBC=12%Fox News=39%CNN=41%ABC News=8%
  18. 18. Survey results 5. On a scale of 1-10 how accurate do you think conventional news is?1=2% 6=22%2=7% 7=17%3=1% 8=3%4=29% 9=4%5=13% 10=2%
  19. 19. Survey results 6. Have you found falsehood with information delivered from ‘your favorite’ news source?Yes=25%No=68%N/A=7%
  20. 20. Survey results 7. When do you believe news is most accurate to the general public?1950s=37%1980s=19%2000=21%2010=13%Current=10%
  21. 21. Survey results 8. Does media withhold certain details from all?No=22%Yes=53%Certain people=18%N/A=7%
  22. 22. Survey results 9. Media is unbiased and truthful 100%Yes=4%No=86%N/A=10%
  23. 23. Survey results 10.We as the general public trust all news being delivered to us via television, radio, newspaper etc.Yes=11%No=87%N/A=2%
  24. 24. How did my results coincide with my HYPOTHESIS 2. I was correct saying that most 6. I was correct for question 6. I expected participants would be in favor of participants believed a majority of the television overall. news from their favorable source, finding3. I was incorrect for my hypothesis on no flaws. question 3. People said they do not trust 7. I was incorrect for question 7. I expected news that is being delivered to them. I participants would believe media was expected ‘neutral’ as the top pick and it most accurate during the 1980s, however was actually least favorable. the 1950s won.4. I was incorrect with my prediction for 8. I was correct for question 8. I expectedquestion 4. CNN won and Fox News was most people would think the media runner up. withholds information from all.5. I was incorrect with my prediction for 9. I was correct with my prediction for question 5. Out of 1-10, 4 was the most question 9. I expected people would popular choice. Lower than what I had choose that the media is not 100% predicted. truthful. 10. I was correct for question 10. I expected that participants would say they do not trust all news that is being delivered.
  25. 25. ERRORS IN SURVEY Questions 3 and 10 are very similar; question 10 is a little more specific. However I wish I would have created different questions to gather more results. Question 8, I listed ‘No’ as an option before ‘Yes’, because I wanted to switch up the flow and see if this effected any results. Generally the ‘yes’ comes before. I believe this was not the best time to test this theory when trying to receive accurate results.
  26. 26. ERRORS IN SURVEY I also believe more questions were more weighted towards the negative side. I do not think the survey was 100% balanced like I had planned.
  27. 27. Interviews After receiving all of my information from the survey’s I wanted to see what participants thought of the questions asked, and what their thoughts were, here are some points of view…5 people were interviewed. Four out of five participants said that No and Yes being placed differently in order for different questions messed them up.  2 participants said the survey questions leaned more towards influencing its participants to believe media is untrustworthy. The other 3 said it was ‘about fair’.
  28. 28. Interviews Interview participants that took the survey said they liked that in question 6 I said, ““your favorite” news source”. Because most tend to believe the news they hear from their preferred source and not trust rival news. 5 out of 5 did not like question 9, because they said ‘no one believes 100% everything they hear from the media.’ (Denissa Laflemme)
  29. 29. Conclusion My study tells me that viewers believe at least half the information they receive from conventional news.Results show most viewers are in the middle of the scale or more towards the lower side of believing. Also my study shows that most viewers believe the news that is being delivered to them as long as it’s from their preferred source.After conducting interviews and asking follow-up questions, I learned this is because viewers develop a relationship with these sources, and trust their insight and devotion.
  30. 30. Works Cited "Does News Accuracy Matter?" - Journalistics. Web. 29 Apr. 2012. <>. "Do You Believe Everything the News Media Tells You??" - Debate. Web. 29 Apr. 2012. <>. "Featured in Social Media." Mashable. Web. 29 Apr. 2012. < brands-social-media/>. "Google Images." Google. Web. 29 Apr. 2012. <>. Interview with Denissa LaFlemme, 229 Broad St, Auburn, Me. 4/8/12 Interview with Hilary Boulier, 114 Vine St, Auburn, Me. 4/15/12 Interview with Albert Toth, 115 Cotton Rd, Lewiston, Me. 4/8/12 Interview with Amber Cox, 229 Broad St, Auburn, Me. 4/20/12 Interview with Ralph Berabue, 45 Maxwell Rd, Litchfield, Me. 4/20/12 "Latest Posts from the Denver Post Blogs." Colorado Breaking News, Sports, Weather, Traffic. Web. 29 Apr. 2012. < "MSP News." Http:// 2f5cf687d48527e710fe43e Video by Twin Cities Siblings Parodies Kanye West. Web. 29 Apr. 2012. <>.
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