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WiRE

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  • Transcript

    • 1. WiRE Notts Getting the best from the webC h ri st in a Fo w le r - ch ri st in af o w le r.com
    • 2. Today ...Where to start?Website designSEOAnalyticsBlogsOnline etiquette
    • 3. Where to start?
    • 4. The basicsDomain the address you type in, from £2.99 per yearWeb hosting from $50 per yearContent management system most are free
    • 5. People that can help youWeb designerWeb developerHosting companyCopy writer
    • 6. Top tip!Find a designer whohas similar projects in their portfolio
    • 7. DomainWrite down some short catchy domains
    • 8. Website design
    • 9. StructureWhat is the goal of your site?Group content pieces logicallyKeep your target customers in mind
    • 10. Look & feelColour schemesFont typesPictures
    • 11. FunctionalityPayment optionsDownloadable filesNewsletter registration
    • 12. Top tip!Structure, look andfunctionality are of equal importance
    • 13. Site goalWrite down your websites purpose
    • 14. SEO Search engine optimisationG et ti ng fo un d by G oo gle
    • 15. Make the first sentence countKeywords come firstUse alternative textGet others to link to your websiteMake use of metadata title, keywords & descriptionLinks should be descriptive
    • 16. Top tip!Be wary of anyonewho claims they can get you to “No.1 in Google”
    • 17. KeywordsWrite down 10 keywords - stick to USPs!
    • 18. Analytics Data, statistics, reportsWh o v is it s m y si te a n d w h y?
    • 19. Where do my visitors come from?When do they visit my site?How many people just leave straight away?Who is linking to me?What do people search for to get to me?What’s popular on my site?
    • 20. Top tip!Sign up to Google analytics
    • 21. Blogs
    • 22. Why blog?Increase your web presenceGet more links to your siteShare your news and offersFlaunt your knowledgeHumanise your business
    • 23. Which blogging platform?Wordpress my favourite!TumblrBloggerSquarespace $8 per monthPosterous
    • 24. Promote your blogTwitterFacebookGuest bloggingEmail lists
    • 25. Top tip! Try to blogonce per week
    • 26. Blog topicsWrite down 3 topics you could blog about
    • 27. Online etiquetteComments (good/bad), copying & creditingH o w to k ee p you r great re p u tati on
    • 28. CommentsJoin in discussions on other blogs don’t just promoteDeal with negative comments Don’t take it personally Find out more about the commenter Decide whether to reply or delete
    • 29. CopyingNever reproduce someone else’s work withoutpermissionKnow your rights the idea is not copyright, but the content isAlway credit your sources
    • 30. Top tip!Design is also copyright, don’t copy
    • 31. Case studies
    • 32. Questions?
    • 33. “Why do I need a CMS?”Edit your content any timeLog in from anywhereNo need for expensive softwareFrequent security updatesUnlimited possibilities
    • 34. “What CMS?”Wordpress my favourite!DrupalPerch $30
    • 35. “I need it cheap”Shop aroundGet what you pay forMake sure you havecontrol of the basics
    • 36. “I want to DIY”Buy your domain and hosting with a one-click WP installInstall WordpressChoose a theme from themeforest.net from $30
    • 37. ResourcesFind a designer: http://sortfolio.com/Biz Ladies: http://www.designspongeonline.com/category/biz-ladiesWordpress: http://wordpress.org/
    • 38. Thank you!ch ri st in a@ ch ri st in af o w le r.com

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