The document discusses the postmodern theory of applying postmodernism to art and media. It introduces several key strands of postmodernism: parody, hybridity, homage, and hyperreality. It then provides examples and explanations of each strand. The document is intended for an class on postmodernism theory, as it assigns students to research groups to learn more about different strands of postmodernism and complete tasks related to applying those concepts.

1. What theory are we studying toda

2. What theory are we studying today?

3. What theory are we studying today?

4. What theory are we
studying today?

5. What strand of the theory does this
demonstrate?

6. What strand of the theory does this
demonstrate?

7. What strand of the theory does this
demonstrate?

8. What strand of
the theory does
this
demonstrate?

9. Applying Postmodernism
Post Modernism is the stage where art had to be
deconstructed to evolve and develop. The overarching
census is that once all ideas had been created, They
had to be deconstructed, swapped around and mixed
together.
-Parody
-Hybridity
-Homage
-Hyper reality

10. Parody
A parody is a twisted imitation of another artistic work. Some
aspects may be exaggerated, and others downplayed. A parody
uses a cine-literate audience’s knowledge for usually, comedic
effect. Parodies could not exist without the texts that came before.
youtube.com/watch?v=i5vUvEmOpm4

11. Hybridity
The period of modernism put art into fixed boxes with separate identities, we now
define this as genre. The theory of post modernism believes these boxes/genres
have blended.

12. Homage
Homage is defined as a special honor or tribute paid in public. In
film this could be one director honoring their visual or conceptual
influences.

13. Hyperreality
Hyperreality is the inability of consciousness to distinguish reality
from a simulation of reality. The theory states what is fiction and
real are so diluted, reality can no longer be defined. The Media is
often criticised for creating a so called Hyper reality.

14. Applying Postmodernism
The troubling factor about the theory is, what happens
when we mix, parody or pay homage to already post
modern texts?
Are we already doing this?
What would this be called?
Post- Post Modernism?

15. Task
Each group will research into one particular strand of
post modernism to progress our knowledge deeper.
Each task has a resource and guidance.
15 minutes on each task and then we will rotate.

16. Jack
Michael. M
Rose
Rhian
Ella
Yasmin
Leah
Romany
Danny
McCauley
Conor
Hybridity
Jordan
Megan
Michael. B
Rhian
Hyperreality
Hybridity
Chloe
Evie
Tom
Sarah
Homage/Parody
Homage/Parody
Hybridity
Hybridity
Homage/Parody
Hyperreality
Hybridity

17. Review
http://www.youtube.com/watch?v=ES7GtzGWvKg

18. Intertextuality
Intertextuality is using a previous text to add value to your
own work.
Media that is classified as intertextual often owes more to
other texts than to their own makers.
Texts provide contexts within which other texts may be
created and interpreted

19. Task - In groups
What films are the following 2 advertisements
intertextual with?
What qualities does this add to the brand?

20. Intertextuality
Intertextuality in advertising is a clever way of getting your
message across quickly. The brands take positive
audience associations and connotations from previous
texts and adds it to their own. This is often present in
advertising to help sell products.

21. Task
Using Youtube, find an example of an
advertisement that is intertexual with a film, which
helps sell the product. Result, video and
justifications to be recorded on blog.