Media assessment
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Media assessment Media assessment Presentation Transcript

  • Media Assessment Film and TV Key Concepts 12 Questions
  • Question 1 Define Connotations
  • Question 2 Define Mode of Address
  • Question 3 We often place genre conventions into 4 categories. What are they?
  • Question 4 What are the two types of audience question in your A2 exam which you would apply to the television texts?
  • Question 5 Explain what a preferred/dominate audience reading is?
  • Question 6 Bullet point 3 reasons “Lost” targets a mainstream audience.
  • Question 7 Name as many Directors from your TV or Film texts?
  • Question 8 What theories would help you answer the genre or representation question for Sin City?
  • Question 9 Name one audience response to Lost?
  • Question 10 Name as many strands of Post Modernism you can.
  • Question 11 What do all our film texts have in common, regarding male representation?
  • Question 12 What is the difference between a active and passive audience?
  • Question 1 Define Connotations An idea or feeling that a word or an image invokes. Childish or Youthful
  • Question 2 Define Mode of Address The way a text speaks to its audience via language, content, structure and Mise en scene
  • Question 3 Genre conventions into sub categoires • Character roles • Mise en scene/Iconography • Narrative Themes • Technical Conventions
  • Question 4 What are the two types of audience question in your A2 exam which you would apply to the television texts? -Audience Response -Audience Targeting (Mode of address)
  • Question 5 Explain what a preferred/dominate audience reading is? Producers of a media text design it with a certain meaning in mind. A preferred reading is when audience members decode their text in the way the creator intended.
  • Question 6 Bullet point 3 reasons “Lost” targets a mainstream audience. Audience Lost Use of the Score The use of an ensemble cast Creating lost as a hybrid genre Use of Enigma Codes Combining escapism and relatable plots Mainstream narrative devices
  • Question 7 Name as many Directors from your TV or Film texts? • • • • J.J. Abrams Neill Blomkamp Andrea Arnold Frank Miller/Robert Rodriguez
  • Question 8 What theories would help you answer the genre or representation question for Sin City? Laura Mulvey’s Male Gaze Post Modernsim – Homage Post Modernism - Hybridity
  • Question 9 Name one audience response to Lost? Offline and Online cult communities surrounding television. Critical acclaim Turning off before its completion. Too many Enigma codes.
  • Question 10 Name as many strands of Post Modernism you can. • • • • • Hybridity Parody Homage Intertextuality Hyperreality
  • Question 11 What do all our film texts have in common, regarding male representation? Male characters who are in positions of authority and power abuse it for their own gain.
  • Question 12 What is the difference between a active and passive audience? An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their life experiences, education, family and cultural influences.