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The true power of social media

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Where do businesses find the true power of social media? …

Where do businesses find the true power of social media?
A presentation held at DHI, Copenhagen March 2013

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  • 1. The True Power of Social Media grow your business DHI March 2013onsdag den 13. marts 13
  • 2. Christie Stauning Andersen MsC IT netseedsonsdag den 13. marts 13
  • 3. onsdag den 13. marts 13
  • 4. “Social technologies can disrupt traditional business models. (...) Organizations that fail to invest in understanding social technologies will be at greater risk of having their business model disrupted by social technologies.” - McKinsey & Company, “The Social Economy” 2012onsdag den 13. marts 13
  • 5. Social media are conversations supported by online servicesonsdag den 13. marts 13
  • 6. Some statisticsonsdag den 13. marts 13
  • 7. Kilde: Nielsen: THE SOCIAL MEDIA REPORT 2012 Nielsen: THE SOCIAL MEDIA REPORT 2012onsdag den 13. marts 13
  • 8. Nielsen: THE SOCIAL MEDIA REPORT 2012onsdag den 13. marts 13
  • 9. Nielsen: THE SOCIAL MEDIA REPORT 2012onsdag den 13. marts 13
  • 10. onsdag den 13. marts 13
  • 11. 1 billion monthly active users 618 million daily active users 680 million active users via mobile devices 200 million active users 400 million tweets per day 60% login via mobile devices 200 million members 2,6 million companies have a LinkedIn company page 135 million monthly active users 100 million monthly active users 48, 7 million usersonsdag den 13. marts 13
  • 12. onsdag den 13. marts 13
  • 13. onsdag den 13. marts 13
  • 14. Socially Aware - Time spent statistics 2012onsdag den 13. marts 13
  • 15. onsdag den 13. marts 13
  • 16. 70% of businesses worldwide use social media 90% of them saw business benefits - McKinsey & Company, 2012onsdag den 13. marts 13
  • 17. The true power of social media lies beneath the surfaceonsdag den 13. marts 13
  • 18. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  • 19. Branding and Marketingonsdag den 13. marts 13
  • 20. onsdag den 13. marts 13
  • 21. onsdag den 13. marts 13
  • 22. onsdag den 13. marts 13
  • 23. Service not marketing!onsdag den 13. marts 13
  • 24. http://blisstree.com/files/2008/10/gift-giving.jpgonsdag den 13. marts 13
  • 25. What problem can you help your customers solve?onsdag den 13. marts 13
  • 26. onsdag den 13. marts 13
  • 27. onsdag den 13. marts 13
  • 28. From campaigns to always ononsdag den 13. marts 13
  • 29. How to make results: Understand... Why do Why customers people share love your content in product/brand social media Content that drives business results Jason Li, Lead Strategist with Global Creative Solutions of Facebookonsdag den 13. marts 13
  • 30. Why do people share content: 1. To make life easier 2. To build relationships 3. To help others 4. To craft their identityonsdag den 13. marts 13
  • 31. To make life easier Inspire meonsdag den 13. marts 13
  • 32. To make life easier Help me learn something newonsdag den 13. marts 13
  • 33. Build relationships 1. Give meaningful answers 2. Show personality 3. Be authentic 4. Humour 5. Focus on the feelings and memories the product evokesonsdag den 13. marts 13
  • 34. Build relationshipsonsdag den 13. marts 13
  • 35. Build relationshipsonsdag den 13. marts 13
  • 36. Help others 1. Be open 2. Ask for feedback 3. Give influenceonsdag den 13. marts 13
  • 37. Help others Be openonsdag den 13. marts 13
  • 38. Help othersonsdag den 13. marts 13
  • 39. Identity Publish content that helps your users to express who they areonsdag den 13. marts 13
  • 40. Identityonsdag den 13. marts 13
  • 41. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  • 42. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  • 43. Customer Marketing Serviceonsdag den 13. marts 13
  • 44. Kilde: Nielsen: THE SOCIAL MEDIA REPORT 2012onsdag den 13. marts 13
  • 45. “1 person doing social care can replace 1-2 people in a call center” - Jonathan Wichmann, Head of Social Media, Mærsk Lineonsdag den 13. marts 13
  • 46. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  • 47. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  • 48. 98% of respondents used social media for recruiting in 2012 - Bullhorn: North American Staffing and Recruitment Trends Report, 2013onsdag den 13. marts 13
  • 49. Bullhorn: North American Staffing and Recruitment Trends Report, 2013onsdag den 13. marts 13
  • 50. Collaboration The true power of social mediaonsdag den 13. marts 13
  • 51. 20-25% productivity raise for knowledge workers - McKinsey & Company, 2012onsdag den 13. marts 13
  • 52. 28 hours each week Is what knowledge workers spent on writing e-mails, searching for information and collaborating internally - McKinsey & Company, 2012onsdag den 13. marts 13
  • 53. onsdag den 13. marts 13
  • 54. Internal cooperation and communication tools Inspiration not rules Management innovations A compelling purpose - McKinsey & Company, 2012onsdag den 13. marts 13
  • 55. onsdag den 13. marts 13
  • 56. onsdag den 13. marts 13
  • 57. onsdag den 13. marts 13
  • 58. onsdag den 13. marts 13
  • 59. onsdag den 13. marts 13
  • 60. onsdag den 13. marts 13
  • 61. onsdag den 13. marts 13
  • 62. onsdag den 13. marts 13
  • 63. onsdag den 13. marts 13
  • 64. onsdag den 13. marts 13
  • 65. onsdag den 13. marts 13
  • 66. onsdag den 13. marts 13
  • 67. “We get more status out of sharing knowledge than protecting it” - Jonathan Wichmann, Head of Social Media, Mærsk Lineonsdag den 13. marts 13
  • 68. Risks?onsdag den 13. marts 13
  • 69. onsdag den 13. marts 13
  • 70. onsdag den 13. marts 13
  • 71. onsdag den 13. marts 13
  • 72. onsdag den 13. marts 13
  • 73. onsdag den 13. marts 13
  • 74. onsdag den 13. marts 13
  • 75. onsdag den 13. marts 13
  • 76. "Data will be the basis of competitive advantage for every company, every industry for the next decade. Its going to drive IT." - Chief Executive Virginia Rometty, IBM, february 2013onsdag den 13. marts 13
  • 77. Where should you post your status? http://www.simplyzesty.com/onsdag den 13. marts 13
  • 78. Thank You!onsdag den 13. marts 13
  • 79. grow your business http://netseeds.dkonsdag den 13. marts 13
  • 80. Bullhorn: “North American Staffing and Recruiting Trends Report 2013”, February 2013 Li, Jason: “Facebook Brand Pages: Rules of Engagement”, HootSuite University, http://learn.hootsuite.com/webinar/facebook-brand-pages?submissionGuid=8295a4aa- bd90-4909-8bf3-d8d8c22e8576 McKinsey & Company: “The Social Economy: Unlocking value and productivity through social technologies”, July 2012 Nielsen: “State of the Media: The Social Media Report 2012”, April 2012, http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media- report-2012.html http://blogs.wsj.com/digits/2012/12/06/google-announces-135-million-users-debuts-instagram-competitor/ http://gigaom.com/2013/01/17/whos-winning-the-race-in-social-media-monthly-active-users-by-the-numbers-chart/ http://www.slideshare.net/dynamIt/5-digital-trends-for-2013-dynamit http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/ http://www.euroinvestor.dk/nyheder/2013/02/28/ibm-sets-higher-bar-for-revenue-from-big-data/12229457 http://new.livestream.com/smwcopenhagen/events/1885537 “Next Step for Mærsk Line” Video from Social Media Week Copenhagen 2013 Pictures: http://morethanpuppets.files.wordpress.com/2012/05/listen.jpg http://upload.wikimedia.org/wikipedia/commons/3/33/Hbo_monitoring.jpg http://3.bp.blogspot.com/-icriY5kDwtg/TlRJyEy4YLI/AAAAAAAAKR8/xMEat3BVdWA/s1600/tip_of_the_iceberg.jpg http://distractedenterprise.com/wp-content/uploads/2011/03/information-overload-harmon_thumb1.jpg http://www.mindwerx.com/files/imagecache/node-view/Wordle_Information_Overload_Stress.JPG http://shawetmooc.files.wordpress.com/2013/01/info-overload.png http://www.beproductivetoday.com/wp-content/uploads/2012/08/productivity.jpg http://www.accolade-corporate-events.com/team-building-blog/wp-content/productivity.jpg http://franciseherrera.com/wp-content/uploads/2012/07/productivity-button.jpg http://www.volvoce.com/SiteCollectionImages/VCE/Pictures%20and%20Videos/VCE%20Corporate/iStock_000005415621Medium.jpg http://techpinions.com/wp-content/uploads/2012/01/chapter_innovation_bob.jpg http://alidavies.com/wp-content/uploads/2010/03/Taking-a-Risk.jpg http://epspark.com/images/800/facebook-time.jpg http://i3.kym-cdn.com/photos/images/original/000/249/984/85e.jpg http://www.troll.me/images/biff/thread-forecast-shitstorm.jpg http://socialmedia.universum.de/wp-content/uploads/Fotolia_43318193_S_%C2%A9-bluedesign.jpg http://i0.kym-cdn.com/photos/images/newsfeed/000/249/976/09c.jpg http://www.cleanmychapelhillhouse.com/wp-content/uploads/misinformation.jpg http://www.thinkswissny.org/genevemeetsnewyork/wp-content/uploads/Internet_Censorship1.jpg http://3.bp.blogspot.com/-cLokXLWruPQ/TyaYwhqTP9I/AAAAAAAAEWE/Igao8w4eyhw/s1600/twitter-is-censored-2.png http://cs317118.userapi.com/v317118305/6caa/nNi-wPOnI1g.jpg http://i.i.com.com/cnwk.1d/i/tim/2012/01/18/lam.png http://elainefogel.net/wp-content/uploads/2011/12/Guy-with-signs-getting-attention.jpg http://cdn.10dailythings.com/images/2010/08/problem-solved.jpg http://thumbnails.visually.netdna-cdn.com/data-never-sleeps_502918ef011f6_w594.jpg http://farm4.staticflickr.com/3209/2322476325_a7f162bb72_z.jpg?zz=1 http://www.factpile.com/wp-content/uploads/2010/04/teamwork.jpg http://i.imgur.com/tY4rsoU.jpg http://philmckinney.com/wp/wp-content/uploads/2012/06/speech_bubble_reviews_noBackground.jpg http://vesselhead.com/wp-content/uploads/2012/12/Big-Data.jpg http://funstuffcafe.com/img/funny-images/stepaway/stepaway04.jpgonsdag den 13. marts 13