The true power of social media

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Where do businesses find the true power of social media?
A presentation held at DHI, Copenhagen March 2013

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The true power of social media

  1. 1. The True Power of Social Media grow your business DHI March 2013onsdag den 13. marts 13
  2. 2. Christie Stauning Andersen MsC IT netseedsonsdag den 13. marts 13
  3. 3. onsdag den 13. marts 13
  4. 4. “Social technologies can disrupt traditional business models. (...) Organizations that fail to invest in understanding social technologies will be at greater risk of having their business model disrupted by social technologies.” - McKinsey & Company, “The Social Economy” 2012onsdag den 13. marts 13
  5. 5. Social media are conversations supported by online servicesonsdag den 13. marts 13
  6. 6. Some statisticsonsdag den 13. marts 13
  7. 7. Kilde: Nielsen: THE SOCIAL MEDIA REPORT 2012 Nielsen: THE SOCIAL MEDIA REPORT 2012onsdag den 13. marts 13
  8. 8. Nielsen: THE SOCIAL MEDIA REPORT 2012onsdag den 13. marts 13
  9. 9. Nielsen: THE SOCIAL MEDIA REPORT 2012onsdag den 13. marts 13
  10. 10. onsdag den 13. marts 13
  11. 11. 1 billion monthly active users 618 million daily active users 680 million active users via mobile devices 200 million active users 400 million tweets per day 60% login via mobile devices 200 million members 2,6 million companies have a LinkedIn company page 135 million monthly active users 100 million monthly active users 48, 7 million usersonsdag den 13. marts 13
  12. 12. onsdag den 13. marts 13
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  14. 14. Socially Aware - Time spent statistics 2012onsdag den 13. marts 13
  15. 15. onsdag den 13. marts 13
  16. 16. 70% of businesses worldwide use social media 90% of them saw business benefits - McKinsey & Company, 2012onsdag den 13. marts 13
  17. 17. The true power of social media lies beneath the surfaceonsdag den 13. marts 13
  18. 18. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  19. 19. Branding and Marketingonsdag den 13. marts 13
  20. 20. onsdag den 13. marts 13
  21. 21. onsdag den 13. marts 13
  22. 22. onsdag den 13. marts 13
  23. 23. Service not marketing!onsdag den 13. marts 13
  24. 24. http://blisstree.com/files/2008/10/gift-giving.jpgonsdag den 13. marts 13
  25. 25. What problem can you help your customers solve?onsdag den 13. marts 13
  26. 26. onsdag den 13. marts 13
  27. 27. onsdag den 13. marts 13
  28. 28. From campaigns to always ononsdag den 13. marts 13
  29. 29. How to make results: Understand... Why do Why customers people share love your content in product/brand social media Content that drives business results Jason Li, Lead Strategist with Global Creative Solutions of Facebookonsdag den 13. marts 13
  30. 30. Why do people share content: 1. To make life easier 2. To build relationships 3. To help others 4. To craft their identityonsdag den 13. marts 13
  31. 31. To make life easier Inspire meonsdag den 13. marts 13
  32. 32. To make life easier Help me learn something newonsdag den 13. marts 13
  33. 33. Build relationships 1. Give meaningful answers 2. Show personality 3. Be authentic 4. Humour 5. Focus on the feelings and memories the product evokesonsdag den 13. marts 13
  34. 34. Build relationshipsonsdag den 13. marts 13
  35. 35. Build relationshipsonsdag den 13. marts 13
  36. 36. Help others 1. Be open 2. Ask for feedback 3. Give influenceonsdag den 13. marts 13
  37. 37. Help others Be openonsdag den 13. marts 13
  38. 38. Help othersonsdag den 13. marts 13
  39. 39. Identity Publish content that helps your users to express who they areonsdag den 13. marts 13
  40. 40. Identityonsdag den 13. marts 13
  41. 41. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  42. 42. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  43. 43. Customer Marketing Serviceonsdag den 13. marts 13
  44. 44. Kilde: Nielsen: THE SOCIAL MEDIA REPORT 2012onsdag den 13. marts 13
  45. 45. “1 person doing social care can replace 1-2 people in a call center” - Jonathan Wichmann, Head of Social Media, Mærsk Lineonsdag den 13. marts 13
  46. 46. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  47. 47. Branding and Marketing Customer Service Recruitment Collaborationonsdag den 13. marts 13
  48. 48. 98% of respondents used social media for recruiting in 2012 - Bullhorn: North American Staffing and Recruitment Trends Report, 2013onsdag den 13. marts 13
  49. 49. Bullhorn: North American Staffing and Recruitment Trends Report, 2013onsdag den 13. marts 13
  50. 50. Collaboration The true power of social mediaonsdag den 13. marts 13
  51. 51. 20-25% productivity raise for knowledge workers - McKinsey & Company, 2012onsdag den 13. marts 13
  52. 52. 28 hours each week Is what knowledge workers spent on writing e-mails, searching for information and collaborating internally - McKinsey & Company, 2012onsdag den 13. marts 13
  53. 53. onsdag den 13. marts 13
  54. 54. Internal cooperation and communication tools Inspiration not rules Management innovations A compelling purpose - McKinsey & Company, 2012onsdag den 13. marts 13
  55. 55. onsdag den 13. marts 13
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  64. 64. onsdag den 13. marts 13
  65. 65. onsdag den 13. marts 13
  66. 66. onsdag den 13. marts 13
  67. 67. “We get more status out of sharing knowledge than protecting it” - Jonathan Wichmann, Head of Social Media, Mærsk Lineonsdag den 13. marts 13
  68. 68. Risks?onsdag den 13. marts 13
  69. 69. onsdag den 13. marts 13
  70. 70. onsdag den 13. marts 13
  71. 71. onsdag den 13. marts 13
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  76. 76. "Data will be the basis of competitive advantage for every company, every industry for the next decade. Its going to drive IT." - Chief Executive Virginia Rometty, IBM, february 2013onsdag den 13. marts 13
  77. 77. Where should you post your status? http://www.simplyzesty.com/onsdag den 13. marts 13
  78. 78. Thank You!onsdag den 13. marts 13
  79. 79. grow your business http://netseeds.dkonsdag den 13. marts 13
  80. 80. Bullhorn: “North American Staffing and Recruiting Trends Report 2013”, February 2013 Li, Jason: “Facebook Brand Pages: Rules of Engagement”, HootSuite University, http://learn.hootsuite.com/webinar/facebook-brand-pages?submissionGuid=8295a4aa- bd90-4909-8bf3-d8d8c22e8576 McKinsey & Company: “The Social Economy: Unlocking value and productivity through social technologies”, July 2012 Nielsen: “State of the Media: The Social Media Report 2012”, April 2012, http://www.nielsen.com/us/en/reports/2012/state-of-the-media-the-social-media- report-2012.html http://blogs.wsj.com/digits/2012/12/06/google-announces-135-million-users-debuts-instagram-competitor/ http://gigaom.com/2013/01/17/whos-winning-the-race-in-social-media-monthly-active-users-by-the-numbers-chart/ http://www.slideshare.net/dynamIt/5-digital-trends-for-2013-dynamit http://www.forbes.com/sites/susanadams/2013/02/05/new-survey-linked-in-more-dominant-than-ever-among-job-seekers-and-recruiters-but-facebook-poised-to-gain/ http://www.euroinvestor.dk/nyheder/2013/02/28/ibm-sets-higher-bar-for-revenue-from-big-data/12229457 http://new.livestream.com/smwcopenhagen/events/1885537 “Next Step for Mærsk Line” Video from Social Media Week Copenhagen 2013 Pictures: http://morethanpuppets.files.wordpress.com/2012/05/listen.jpg http://upload.wikimedia.org/wikipedia/commons/3/33/Hbo_monitoring.jpg http://3.bp.blogspot.com/-icriY5kDwtg/TlRJyEy4YLI/AAAAAAAAKR8/xMEat3BVdWA/s1600/tip_of_the_iceberg.jpg http://distractedenterprise.com/wp-content/uploads/2011/03/information-overload-harmon_thumb1.jpg http://www.mindwerx.com/files/imagecache/node-view/Wordle_Information_Overload_Stress.JPG http://shawetmooc.files.wordpress.com/2013/01/info-overload.png http://www.beproductivetoday.com/wp-content/uploads/2012/08/productivity.jpg http://www.accolade-corporate-events.com/team-building-blog/wp-content/productivity.jpg http://franciseherrera.com/wp-content/uploads/2012/07/productivity-button.jpg http://www.volvoce.com/SiteCollectionImages/VCE/Pictures%20and%20Videos/VCE%20Corporate/iStock_000005415621Medium.jpg http://techpinions.com/wp-content/uploads/2012/01/chapter_innovation_bob.jpg http://alidavies.com/wp-content/uploads/2010/03/Taking-a-Risk.jpg http://epspark.com/images/800/facebook-time.jpg http://i3.kym-cdn.com/photos/images/original/000/249/984/85e.jpg http://www.troll.me/images/biff/thread-forecast-shitstorm.jpg http://socialmedia.universum.de/wp-content/uploads/Fotolia_43318193_S_%C2%A9-bluedesign.jpg http://i0.kym-cdn.com/photos/images/newsfeed/000/249/976/09c.jpg http://www.cleanmychapelhillhouse.com/wp-content/uploads/misinformation.jpg http://www.thinkswissny.org/genevemeetsnewyork/wp-content/uploads/Internet_Censorship1.jpg http://3.bp.blogspot.com/-cLokXLWruPQ/TyaYwhqTP9I/AAAAAAAAEWE/Igao8w4eyhw/s1600/twitter-is-censored-2.png http://cs317118.userapi.com/v317118305/6caa/nNi-wPOnI1g.jpg http://i.i.com.com/cnwk.1d/i/tim/2012/01/18/lam.png http://elainefogel.net/wp-content/uploads/2011/12/Guy-with-signs-getting-attention.jpg http://cdn.10dailythings.com/images/2010/08/problem-solved.jpg http://thumbnails.visually.netdna-cdn.com/data-never-sleeps_502918ef011f6_w594.jpg http://farm4.staticflickr.com/3209/2322476325_a7f162bb72_z.jpg?zz=1 http://www.factpile.com/wp-content/uploads/2010/04/teamwork.jpg http://i.imgur.com/tY4rsoU.jpg http://philmckinney.com/wp/wp-content/uploads/2012/06/speech_bubble_reviews_noBackground.jpg http://vesselhead.com/wp-content/uploads/2012/12/Big-Data.jpg http://funstuffcafe.com/img/funny-images/stepaway/stepaway04.jpgonsdag den 13. marts 13

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