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Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
Cloud beyond the obvious, an approach for innovation
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Cloud beyond the obvious, an approach for innovation

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Presentation given at IMCW 2013 in Limerick. Discussing how the combination of cloud, social, mobile and big data will transform our world moving forward. What can you do to be part of this new …

Presentation given at IMCW 2013 in Limerick. Discussing how the combination of cloud, social, mobile and big data will transform our world moving forward. What can you do to be part of this new revolution

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  • 1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Cloudbeyondtheobvious, anapproachforinnovation Christian Verstraete – Chief Technologist – Cloud Strategy
  • 2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2 Living in the age of tectonic shifts, and welcome to the new style of IT Our World is Changing Mainframe Client/server The Internet Mobile, social, big data, cloud Every 10 – 15 years… a tectonic comes along in our industry… Disrupting the status quo, fundamentally changing how technology is consumed, delivered and paid for New style of IT • Reinvention of delivery models, evolution to cloud • Explosion of human information • Epic scale and speed
  • 3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 Combination of technologies provide opportunities Cloud Big Data Social Mobile New Business Models New customer relationships New products New services New go-to market approaches
  • 4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 Paradigm Shift of Cloud Computing
  • 5. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 Speed in business is increasing dramatically 107 106 105 104 1,000 100 10 1 0.1 Seconds Trading analytics Airline operations Call center inquiries Track financial position Supply chain updates Mail/express/fax/e-mail Document transfer Phone activation Refresh data warehouse Trade settlement Build-to-order PC 30 minutes 5 seconds 20 minutes 30 seconds 8 hours 10 seconds 1 day 10 seconds 1 day 5 minutes 30 seconds3 days 3 days 45 seconds 1 month 1 day5 days 6 weeks 24 hours 3 days 1 hour 1 hour Server Provisioning8 weeks 5 Minutes
  • 6. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6 Companies look for • Increased Innovation • Increased Agility • Improved Financial Management • Better understanding of markets and customers • Always connected (Any Time, Any Where, Any Way) • Information at your fingertips • Increased IT flexibility • Reduced Cost
  • 7. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 Can those technologies help you innovate? Technology Innovation Exploiting technologies to provide new capabilities All Product/ Services Innovation Combine the new technology, IT and business capabilities for unique service and product offerings Business Units Business Innovation New business models, processes and efficiencies LOB Management IT Innovation Transform IT from a supporting cost centre to a service provider to LOB IT Ecosystem Innovation Combine own strengths with the ones of the partner network to increase market responsiveness Functions Cloud, Mobile, Social and Big Data are new technologies that enable innovation throughout the enterprise and its ecosystem
  • 8. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 Example: Customer Sounding Board • First ever „open source“ engineering project of a big automotive OEM • > 17.000 participants were involved in the design of a new, groundbraking vehicle • Technical interface were „standard“ Web 2.0 technologies plus a special web-interface to enable exchange of design and spec information http://www.fiatmio.cc/en/ http://www.fiatmio.cc/makingof/en/category/video/
  • 9. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 Example: Ideation driven Product Design www.quirky.com Combines crowdsourcing with collaboration to re- invent the product development process
  • 10. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 Cloud Enabling GPS Example: Product/Service Innovation Current Situation: • Successful product • Alternate GPS Traffic Jam Future Possibility • Combining “internet of things” • Using Location Services • Propose multiple alternate routes
  • 11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. BeyondPeopleinteractions TheInternetofThings
  • 12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 Growing Internet of Things (IoT) Pervasive Connectivity Explosion of Information Today 400,710 ad requests 2000 lyrics played on Tunewiki 1,500 pings sent on PingMe 208,333 minutes Angry Birds played 23,148 apps downloaded 416,340 tweets Smart Device Expansion 60 sec 2013 A new style of IT required for IoT solutions 30 Billion By 2020 40 Trillion GB … for 8 Billion 10 Million DATA (1) (2) (3) Devices Mobile Apps (4) (1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4) http://en.wikipedia.org A new era of accelerated innovation Forever changing how consumers and businesses interact, enabling new opportunities
  • 13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13 Where will sensors appear? Everywhere. Wildlife tracking Infrastructure healthGeo physical mappingSecurity/Access Home automation Home security Real-time traffic conditions Climate monitoringWater / Gas Airframe integrity Passenger comfort Merchandise tracking Tsunami warning Personal health monitoring
  • 14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14 Example: Building Control Digitize Analyze Decide
  • 15. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15 Example: Sensing-as-a-service • Sensor node design • Network hardware selection (wireless/cabled/optical) • Management of system and equipment • Data collection / storage / retrieval • Quality control of system / data • Visualization and dashboard creation • Information supply Bridge monitoring Maintenance Event Detected System status OK Inspection needed OK Inspection needed
  • 16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16 Example: HP and Shell Voyager solution • End to end solution • Up to 1M wireless nodes • HP sensing technology • HP networking hardware • Data aggregate level • Field storage • Command center • Deployment / recovery • Quality control Recording truck Retrieved RSNs RSN AL1 AL2 / AL3 Command center Vibrosis truck Deployment / Retrieval trucks
  • 17. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17 Sensors and actuators: feeling, touching, smelling, tasting, hearing, seeing... Sensing requires complete solutions
  • 18. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18 Successive stages of transmission, consolidation and transformation of data Sensing requires complete solutions
  • 19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19 Sensing requires complete solutions Big Data in the Cloud BD BD
  • 20. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20 Open Analytics & Visualization Cloud Services Platform: Autonomy, Hadoop, Vertica... Sensing requires complete solutions A&V CS Platform BD BD
  • 21. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21 Sensing requires complete solutions A&V CS Platform BD BD
  • 22. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22 A fundamental next step for the internetThe creation and curation of exabytes of data from > 1 trillion sensors will be a driver for infrastructure evolution. A fundamental next step for the Internet
  • 23. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23 Well beyond exa 1030 This will be our digital universe tomorrow… Gegobyte* 10 27 A 1BB hard drive would cover the earth 23,000 times Brontobyte 10 24 This is our digital universe today = 250 trillion of DVDs Yottabyte 1021 1.3 ZB of network traffic by 2016 Zettabyte 10 18 1 EB of data is created on the internet each day = 250 million DVDs worth of information. The proposed Square Kilometer Array telescope will generated an EB of data per day Exabyte 10 12 Terabyte 500TB of new data per day are ingested in Facebook databases 1015 Petabyte The CERN Large Hadron Collider generates 1PB per second 109 Gigabyte 10 6 Megabyte The terms Geopbyte and Geobyte are also used in the literature.
  • 24. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24 In the new Information age the richness and volume of user interactions is too great to manually exploit. You can’t extract insights without … Digital experience We must understand all user interactions as a single view to deliver compelling experiences and constantly learn from visitor behavior Understanding Meaning
  • 25. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25 A Nice Illustrative Example
  • 26. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26 “We have 20 mins before landing, the AV system will now be switched off”
  • 27. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
  • 28. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28
  • 29. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29 www.verstraete.chr.cx John’s context in the Cloud (ubiquitous, massive, unstructured and his) Imagine LAX event<..... film:“ jean de florette”, edit: VS2010 frame: 5658, ... >
  • 30. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30 www.verstraete.chr.cx ...at the Downtown Los Angeles Marriott A Loosely-coupled “App”... get(Virgin Atlantic, 3434W87T293G479hsjd4fh888kd47) www.imdb.com/streaming_serviceenable “get” <Jean de Florette, VS-Edit, frame(5658)>
  • 31. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.31 Have I just teased your imagination? The opportunities are endless, we are only limited by our imagination New business models are emerging including information providers, information transformers, information consumers The technology is there, now it is up to us to turn it into services & business Information technology is entering everything we do, businesses better be aware of it.
  • 32. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.32 But it will require some “Lateral Thinking” Cupertino, October 5th, 2011 Steve Jobs has passed away Source: Tech Crunch Sinai, around 1513 BC Moses receives the Stone Tablets Source: Exodus 19:1
  • 33. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thankyou E-mail: christian.verstraete@hp.com Blog: www.hp.com/blog/cloud Twitter: @christianve

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