MITEF - Bootstrapping Freeconomics

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A presentation on starting up and/or running your business in the lean times. Tips on personal branding, education, modeling, marketing and technology tools to help you stay under budget.

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MITEF - Bootstrapping Freeconomics

  1. 1. Bootstrapping Freeconomics High
Value
Initiatives
for
You
and
Your
Business
at
Low
and
No
Cost March
28,
2009
  2. 2. “People talking about you is far more effective than talking about yourself.” - Seth Godin
  3. 3. Google much?
  4. 4. Others do... 1/5 Employers screen candidates online 1 ✤ 1/10 Admissions counselors screen students prior to ✤ acceptance 1 1/5 Working College grads are expected to maintain ✤ some form of self-marketing 2 1. Careerbuilder.com & Kaplan 2. Digital Footprints, Pew Internet and American Life Project, December 2007
  5. 5. Personal Branding: The process by which we market ourselves to others.
  6. 6. Rembrandt
  7. 7. Madonna
  8. 8. Henry Ford
  9. 9. William Wrigley Steve Martin Milton Hershey Paris Hilton Barack Obama
  10. 10. Personal vs. Corporate Branding
  11. 11. Personal Pros Cons Easy to establish Hard to transfer ✤ ✤ Popular with creatives Reputation ✤ ✤ Sick days / vacation? ✤
  12. 12. Corporate Pros Cons Scalable We/us syndrome? ✤ ✤ Potentially transferrable Masquerade? ✤ ✤
  13. 13. How to develop your personal brand.
  14. 14. Be Honest
  15. 15. Be Honest Build your Reputation
  16. 16. A personal brand means that your reputation will always be directly connected to the work produced by and business with your name on it. That’s something that should encourage better business practices, not discourage people from using their name in a business. - Skellie, Rockstar Personal Branding
  17. 17. Be Honest Build your Reputation Pay for the Pretty Stuff
  18. 18. Logo Website Letterhead Photography Email Signatures Blog Business Cards Attire
  19. 19. Be Honest Build your Reputation Pay for the Pretty Stuff Avoid Brand Killers
  20. 20. Brand Killers DIY’ing it ✤ Friend’s nephew took a class... ✤ Glamour shots ✤ Freebie templates ✤ Facebook/Myspace embarrassments ✤ Kiss of death: “my mother thinks I’m really good at...” ✤
  21. 21. yourlogomakesmebarf.com don’t...
  22. 22. Be Honest Build your Reputation Pay for the Pretty Stuff Avoid Brand Killers Unique Selling Proposition
  23. 23. Unique Selling Proposition The take home point; the one-paragraph point of ✤ difference made to stick in the minds of your target market. Defines you ✤ Sets you apart ✤ What can you do that sets you apart?
  24. 24. Be Honest Build your Reputation Pay for the Pretty Stuff Avoid Brand Killers Unique Selling Proposition Become an Expert
  25. 25. Are you an Expert? Blog ✤ Trade related organizations ✤ Experience ✤ Long client list ✤ Get published ✤ Teach classes / hold talks ✤
  26. 26. Be Honest Build your Reputation Pay for the Pretty Stuff Avoid Brand Killers Unique Selling Proposition Become an Expert Spread the Word
  27. 27. Spread the word. Read Mail flyers Send emails Comment Hand out business cards Share Shake hands Ask for referrals Kiss babies Attend Contxts text CHRISTIANROSS TO 50500
  28. 28. High Value Initiatives for You and Your Bootstrap Business
  29. 29. Bootstrap Business Initiatives Do Market Research ✤ Prototype an Idea ✤ Boost Marketing and Sales ✤
  30. 30. Do Market Research Use government data... ✤ after all, you paid for it! Think internationally as ✤ well as domestically Try trade associations, ✤ SIGs, think tanks, and unions
  31. 31. Prototype an Idea Build a Prototype ✤ Find a design partner for a spec ✤ prototype Arrange sample components ✤ Leverage an existing supply chain ✤ Partner with a customer, ✤ agency or university
  32. 32. Boost Marketing and Sales Make sure your message is ✤ compelling! Understand your prospective ✤ customers and investors Refine and practice your pitch! ✤ Leverage talented amateurs ✤
  33. 33. Boost Marketing and Sales Maximize unpaid coverage ✤ Make use of free trade magazine ✤ announcements Write a newspaper or magazine ✤ article…whether credited or not! Become a human interest story ✤ Host or Present at an event ✤
  34. 34. Boost Marketing and Sales Use guerilla tactics at a trade ✤ show or association meeting Buy the coffee, not the floor space ✤ Distribute your literature, not your IP ✤ Ride on a partner’s coattails ✤ on product rollouts ✤ events ✤ dinners...but cautiously! ✤
  35. 35. Tools of the Trade
  36. 36. Tools of the Trade SaaS ✤ Open Source / Free ✤ Social Media / RSS ✤ CMS ✤
  37. 37. Software as a Service (SaaS) Common software applications that are hosted ✤ remotely and share a common code base. Pay as you need ✤ Access from anywhere ✤ Avoid licensing / admin costs ✤ No installation necessary ✤
  38. 38. Software as a Service (SaaS) Time Tracking Project Management Statistics Storage Payment Receiving CRM Web Analytics Accounting Communication Payroll / HR IT / Security
  39. 39. Software as a Service (SaaS) Project Management Accounting Payroll / HR Payspace Basecamp Quicken Online Xero ActiveCollab Mint Paycycle SmartSheet Wesabe Boomi Boomi Collabtive Xero ClockingIt SmartSheet Communication Invoicing Time Tracking Campfire Freshbooks Toggl Gmail / Hotmail / Yahoo Cashboard Harvest Google Apps SmartSheet SlimTimer Backpack InvoiceMachine ClickTime MailChimp ZOHO Docs
  40. 40. Open Source / Free Software that has been licensed to allow access, ✤ modification and distribution rights to the user. While many are, not all open source project are free ✤ Free software doesn’t necessarily mean open source ✤
  41. 41. Open Source / Free Linux / Apache / Mail Skype ✤ ✤ OpenOffice Paint.NET ✤ ✤ Foxit PDF VLC ✤ ✤ CutePDF AVG / Avast ✤ ✤ SyncBack 7-zip ✤ ✤ Launchy / Quicksilver Klok ✤ ✤
  42. 42. Social Media / RSS Establish a presence ✤ Be transparent ✤ Establish a good mix ✤ Gently promote yourself ✤ Connect organically ✤
  43. 43. Warning: be wary of the danger of confusing activity with progress
  44. 44. RSS - Get Productive Really Simple Syndication (RSS) ✤ Content published in a way that is easily subscribed to ✤ Bring the web to you ✤ Feed Reader: ✤ Google Reader ✤ Yahoo ✤ NetNewsWire ✤ Bloglines ✤
  45. 45. Content Management Systems Become your own webmaster ✤ Control your content ✤ Save money ✤ MoveableType CompleteSite SquareSpace WordPress ExpressionEngine Joomla Drupal
  46. 46. Resources: Government www.gpoaccess.gov ✤ www.firstgov.gov ✤ www.science.gov ✤ http://factfinder.census.gov/ ✤ www.fedstats.gov ✤ http://www.gpoaccess.gov/libraries.html - Location of local Federal document ✤ libraries http://answers.firstgov.gov/cgi-bin/gsa_ict.cfg/php/enduser/ask.php - Get your ✤ FirstGov questions answered by email
  47. 47. Resources: Marketing, Research, and Sales Sources www.officelive.com - Build a free web presence ✤ http://researchinfo.com/ - Free market research sources ✤ http://www.slideshare.net/ - Share a presentation ✤ http://docs.google.com - share documents ✤ http://www.pr.com/promote-your-business? ✤ gclid=CNmr5aeWjJkCFR2dnAodLlf2mg - Do it yourself PR
  48. 48. Resources: Marketing, Research, and Sales Sources http://www.prweb.com/destination.php?awsrc=prweb_plainenglish_fp ✤ - More do it yourself PR www.vyew.com , www.dimdim.com , www.yugma.com - Host a free ✤ web conference www.salespider.com , www.leadvine.com - Network for leads ✤ http://www.vistaprint.com - Free business cards, pens (postage not ✤ included) www.37signals.com, www.officezilla.com - Individual and group ✤ organizing and collaborating tools
  49. 49. Resources: Open Source Packages http://en.wikipedia.org/wiki/ ✤ List_of_open_source_software_packages http://freeopensourcesoftware.org/index.php? ✤ title=Main_Page www.sourceforge.net ✤ www.apache.org ✤
  50. 50. Resources: Alternatives to Commercial www.osalt.com ✤ www.fosswin.com ✤
  51. 51. http://www.slideshare.net/christianross/mitef-bootstrapping-freeconomics Thank you Brad Taylor: Principal at Ausum, ausum.biz Brad Taylor is the principal at Ausum, a technology consulting and investment company. Brad will talk about low cost business, government and technical resources to jumpstart your business. Christian Ross: Managing Director, txgeeks.com Christian Ross is a stickler for personal branding and knowing what Google has to say about you. He works daily to stamp out ugliness in the design world and has a pretty good understanding of all things web related. An entrepreneur by both heart and trade, he’s always scheming on how to build the next big thing. You can find him rambling in length: http://christianross.net and in short: http://twitter.com/christianross

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