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How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
How Websites Work: Getting More From Your Website Presence
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How Websites Work: Getting More From Your Website Presence

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A presentation to small business owners at the Boosting Your Bottom Line 2010 conference in Montrose, Colorado covering the basic foundation of small business needs when it comes to websites and SEO.

A presentation to small business owners at the Boosting Your Bottom Line 2010 conference in Montrose, Colorado covering the basic foundation of small business needs when it comes to websites and SEO.

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  • 1. HOW WEBSITES WORK GETTING MORE FROM YOUR INTERNET PRESENCE BOOSTING YOUR BOTTOM LINE 2010 Marc Terrien @thinairmarc Alowetta Terrien @alowetta
  • 2. THIN AIR SAAS SOFTWARE WEBSITE CLIENTS MARKETING STRATEGIES PHOTOGRAPHY
  • 3. THIN AIR SAAS SOFTWARE WEBSITE CLIENTS MARKETING STRATEGIES PHOTOGRAPHY
  • 4. THIN AIR SAAS SOFTWARE WEBSITE CLIENTS MARKETING STRATEGIES PHOTOGRAPHY
  • 5. THIN AIR SAAS SOFTWARE WEBSITE CLIENTS MARKETING STRATEGIES PHOTOGRAPHY
  • 6. OBJECTIVE WEBSITES
  • 7. OBJECTIVE SEO
  • 8. THE STATS • An estimated 2 billion websites on the internet; some say there is no way to determine the exact amount • In the hour we are here together, there are about 20,000 websites being created • Almost 228 million internet users in the United States, nearly 75% of the total population • 37,500 blogs are created every hour • Specific, over 80% of individuals will find their next home or their next realtor on the internet
  • 9. THREE MAJOR FOCUSES VISUAL IMPACT QUALITY CONTENT EASE OF USE
  • 10. THREE MAJOR FOCUSES VISUAL IMPACT QUALITY CONTENT EASE OF USE
  • 11. THREE MAJOR FOCUSES VISUAL IMPACT QUALITY CONTENT EASE OF USE
  • 12. CONTROL Content Management System (CMS) Frequent Updates Encourage Return Visits & Customer Retention
  • 13. http://www.flickr.com/photos/heavylift/
  • 14. TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY QUALITY DOMAIN PAGE TITLES PAGE CONTENT LINKS / ANCHOR TEXT PAGE DESCRIPTIONS & KEYWORDS SITE MAP
  • 15. TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY QUALITY DOMAIN PAGE TITLES PAGE CONTENT LINKS / ANCHOR TEXT PAGE DESCRIPTIONS & KEYWORDS SITE MAP
  • 16. UNTITLED ABOUT MONTROSE COUNTY
  • 17. TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY QUALITY DOMAIN PAGE TITLES PAGE CONTENT LINKS / ANCHOR TEXT PAGE DESCRIPTIONS & KEYWORDS SITE MAP
  • 18. GOOD YOUR USERS HATE YOU Lorem ipsum dolor sit amet, consectetur adipiscing elit. Title Mauris elementum consectetur orci, ut consectetur ligula Lorem ipsum dolor sit amet, consectetur adipiscing elit. porta id. Nunc vehicula egestas felis, sed convallis libero Mauris elementum consectetur orci, ut consectetur ligula elementum aliquam. Pellentesque id arcu dui, a aliquam porta id. Nunc vehicula egestas felis, sed convallis libero massa. Nullam at eros quam, vel porttitor orci. Duis viverra elementum aliquam. Pellentesque id arcu dui, a aliquam placerat quam, vel condimentum eros consectetur vitae. Sed massa. Nullam at eros quam, vel porttitor orci. suscipit purus eget neque ornare suscipit. Praesent velit risus, condimentum at rhoncus ac, laoreet vitae est. Aliquam Duis viverra placerat quam, vel condimentum eros faucibus mi non elit convallis auctor. Curabitur leo nulla, consectetur vitae. Sed suscipit purus eget neque ornare cursus vel porttitor eget, tempus at elit. Nulla feugiat magna suscipit. Praesent velit risus, condimentum at rhoncus ac, in enim varius rutrum. Nulla et semper nunc. Class aptent laoreet vitae est. Aliquam faucibus mi non elit convallis taciti sociosqu ad litora torquent per conubia nostra, per auctor. Curabitur leo nulla, cursus vel porttitor eget, tempus at inceptos himenaeos. Vestibulum a velit quam. Morbi arcu elit. erat, aliquet ac dignissim ut, imperdiet nec odio. Nulla pretium porta auctor. Etiam purus metus, pharetra eu lacinia • Praesent id metus massa, ut blandit odio. Proin quis tortor a, viverra non justo. Curabitur quis ante metus. Nam non • Etiam scelerisque, nunc ac egestas consequat, odio nibh eros ipsum. • Nunc eu ullamcorper orci. Quisque eget odio ac • Vivamus luctus urna sed urna ultricies Etiam enim tellus, rhoncus ac molestie et, dictum non dolor. • Vivamus hendrerit arcu sed erat Integer quis risus ligula, at volutpat nibh. Maecenas semper, leo vitae porttitor aliquam, purus sem mattis felis, nec tristique massa felis ut ipsum. Phasellus dictum turpis Sub Title posuere quam accumsan semper. Duis id dui non urna tincidunt porta in id turpis. Integer id odio elit. Donec dictum Etiam enim tellus, rhoncus ac molestie et, dictum non dolor. hendrerit accumsan. Duis elit quam, congue sit amet mollis Integer quis risus ligula, at volutpat nibh. Maecenas semper, adipiscing, vulputate ut purus. Proin vitae dui nisl, feugiat leo vitae porttitor aliquam, purus sem mattis felis, nec. placerat neque. Donec faucibus laoreet nunc, facilisis
  • 19. TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY QUALITY DOMAIN PAGE TITLES PAGE CONTENT LINKS / ANCHOR TEXT PAGE DESCRIPTIONS & KEYWORDS SITE MAP
  • 20. Click here for more information Sign up today for our FREE web-seminar!
  • 21. TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY QUALITY DOMAIN PAGE TITLES PAGE CONTENT LINKS / ANCHOR TEXT PAGE DESCRIPTIONS & KEYWORDS SITE MAP
  • 22. CRANEY HILL DOG TRAINING <meta name="description" content="Craney Hill Kennel, based in Illinois, offers Kansas pheasant hunting and gun dog training schools for flushing dogs. It also sells field-bred English springer spaniel and Labrador puppies, and started and professionally trained finished dogs."> <meta name="keywords" content="kansas wild pheasant hunting, gun dog training, field-bred English springer spaniel, hunting Labrador retriever, flushing dog">
  • 23. TOP SIX (FREE) SEO TIPS YOU CAN DO TODAY QUALITY DOMAIN PAGE TITLES PAGE CONTENT LINKS / ANCHOR TEXT PAGE DESCRIPTIONS & KEYWORDS SITE MAP
  • 24. DEVELOPING QUALITY KEYWORDS TOO GENERIC GOOD COMBINATIONS Log home Western Colorado Ranch Creekside Hotchkiss property Horse property Hotchkiss home Irrigated ranch North Fork Colorado property
  • 25. MEASURING RESULTS
  • 26. QUESTIONS? Marc Terrien @thinairmarc Alowetta Terrien @alowetta

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