The only source of knowledge is experience.

Albert Einstein
EXPERIENCE
   STORIES

              1.    Montalban Theater
   4. 
Be True
         7 
Kobe Bryant
              2.    21...
MONTALBAN THEATER
      STORY

Fall, 2008 - Present
   Concept / Creative Direction / Strategic Framework

Experience
    ...
MONTALBAN THEATER
      STORY

Fall, 2008 - Present
   Concept / Creative Direction / Strategic Framework

Experience
    ...
MONTALBAN THEATER
      STORY

Fall, 2008 - Present
   Concept / Creative Direction / Strategic Framework

Experience
    ...
212
                                STORY

21 Mercer St Launch - Fall, 2008
   Concept / Creative Direction / Project Mana...
212
                                STORY

21 Mercer St Launch - Fall, 2008
   Concept / Creative Direction / Project Mana...
212
                                STORY

21 Mercer St Launch - Fall, 2008
   Concept / Creative Direction / Project Mana...
88 BOADRUM
                              STORY

Nike Sportswear Launch - August, 2008
   Concept / Creative Direction / Pr...
BE TRUE
                                 STORY

Be True to Your School - Spring, 2008
   Concept / Creative Direction / Pr...
BE TRUE
                                 STORY

Be True to Your School - Spring, 2008
   Concept / Creative Direction / Pr...
THE POINT
                    STORY

Spring 2007 - Spring, 2008
   Concept / Creative Direction / Strategic Framework

Exp...
THE POINT
                    STORY

Spring 2007 - Spring, 2008
   Concept / Creative Direction / Strategic Framework

Exp...
THE POINT
                    STORY

Spring 2007 - Spring, 2008
   Concept / Creative Direction / Project Management / Str...
FOOTBALL CLUB 
             STORY

Pre Build - Spring, 2006
   Concept / Creative Direction / Project Management

Experien...
FOOTBALL CLUB PHASE I
         STORY

Futureopolis - Summer, 2006
   Concept / Creative Direction / Project Management

Ex...
FOOTBALL CLUB PHASE II
              STORY

From the Stadium to the Street - 
   Concept / Creative Direction / Project Ma...
FOOTBALL CLUB PHASE III
      STORY

Joga Bonito - Summer, 2006
   Concept / Creative Direction / Project Management

Expe...
FOOTBALL CLUB PHASE III
      STORY

Joga Bonito - Summer, 2006
   Concept / Creative Direction / Project Management

Expe...
KOBE BRYANT
                      STORY

Motion X Impact - Spring, 2006
   Concept / Creative Direction / Project Manageme...
KOBE BRYANT
                      STORY

Motion X Impact - Spring, 2006
   Concept / Creative Direction / Project Manageme...
BRAZIL
                 STORY

Ginga - Summer, 2005
   Concept / Creative Direction / Project Management

Experience
     ...
CULTURA
      STORY

Fall, 2004
   Concept / Creative Direction / Project Management

Experience
   Cultura depicted an al...
THANK YOU
   christianparkes@gmail.com
Upcoming SlideShare
Loading in …5
×

Experience

396 views
360 views

Published on

Main Entry: 1ex·pe·ri·ence
Pronunciation: \\ik-ˈspir-ē-ən(t)s\\
Function: noun
Etymology: Middle English, from Anglo-French, from Latin experientia act of trying, from experient-, experiens, present participle of experiri to try, from ex- + -periri (akin to periculum attempt) — more at fear
Date: 14th century
1: direct observation of or participation in events as a basis of knowledge
2 : the conscious events that make up an individual life
3 : something personally encountered, undergone, or lived through

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
396
On SlideShare
0
From Embeds
0
Number of Embeds
86
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Experience

  1. 1. The only source of knowledge is experience. Albert Einstein
  2. 2. EXPERIENCE STORIES 1.  Montalban Theater 4. Be True 7 Kobe Bryant 2.  212 5. The Point 8. Brazil 3.  88 Boadrum 6.  Football Club 9.  Cultura
  3. 3. MONTALBAN THEATER STORY Fall, 2008 - Present Concept / Creative Direction / Strategic Framework Experience Non-conventional marketing destination located Hollywood in the cityʼs oldest theater; Ricardo Montalban Theater. Montalban serves as a platform for delivering branded stories through left-field positioning and communication.
  4. 4. MONTALBAN THEATER STORY Fall, 2008 - Present Concept / Creative Direction / Strategic Framework Experience Conversion of the dilapidated theater was speeded by retaining much of the existing architecture and ephemera. The result is a hybridized platform, a true fusion that is equal parts retail, NikeiD studio, event space and school.
  5. 5. MONTALBAN THEATER STORY Fall, 2008 - Present Concept / Creative Direction / Strategic Framework Experience Montalban programs cultural and sporting events in support of brand messages, connecting them directly to the communities of Greater Los Angeles and beyond. In its first 12 months of operation over 50K guests attended events at the space.
  6. 6. 212 STORY 21 Mercer St Launch - Fall, 2008 Concept / Creative Direction / Project Management Experience 212 celebrated the opening of the first Nike Sportswear door. The brief was to create an experience that served as a global statement for Nike Sportswear and the Nike brand itself. The model was simple; bring the stadium to the streets of New York.
  7. 7. 212 STORY 21 Mercer St Launch - Fall, 2008 Concept / Creative Direction / Project Management Experience Two 24ʼ x 200ʼ video screens, complete with countdown clocks, flanked the store displaying iconic Nike and New York imagery throughout the night. Every stadium detail was attended with guests enjoying programs, cheap beer and Nathanʼs hot dogs.
  8. 8. 212 STORY 21 Mercer St Launch - Fall, 2008 Concept / Creative Direction / Project Management Experience At exactly 21:21 Spike Lee and Roger Federer declared 21 Mercer open for business in front of 1500 athletes, artists, Mets, Jets, entertainers and world champion hot dog eaters. According to Supertouch.com, “the blowout was legendary.”
  9. 9. 88 BOADRUM STORY Nike Sportswear Launch - August, 2008 Concept / Creative Direction / Project Management Experience Signature kick-off events for the launch of Nike Sportswear on 8.8.08 in NY and LA. Events featured live performances by The Boredoms, Gang Gang Dance & 88 drummers in each location. Resulted in 12,000+ attendees and exhaustive media coverage.
  10. 10. BE TRUE STORY Be True to Your School - Spring, 2008 Concept / Creative Direction / Project Management Experience Opting to celebrate the college basketball fan over the athlete, exclusive product was built for students and then gifted at hosted rallies during Rivalry Week. Product was built in collaboration with the universities of Syracuse, Georgetown and North Carolina.
  11. 11. BE TRUE STORY Be True to Your School - Spring, 2008 Concept / Creative Direction / Project Management Experience In-stadium support placed branded collateral assets in student sections and onto the hands, and cheeks, of the most loyal and true fans.
  12. 12. THE POINT STORY Spring 2007 - Spring, 2008 Concept / Creative Direction / Strategic Framework Experience In support of the 25th anniversary of the Air Force 1, the goal was to create a venue fit for the most revered shoe in the world. The destination selected was an abandoned car park and warehouse centrally located in Hollywood, CA.
  13. 13. THE POINT STORY Spring 2007 - Spring, 2008 Concept / Creative Direction / Strategic Framework Experience The warehouse was completely overhauled and converted into a multi-functional event space including retail and NikeiD studio. Content changed seasonally with product the centerpiece, the example detailed above is a 20ʼ AF1 DNA strand.
  14. 14. THE POINT STORY Spring 2007 - Spring, 2008 Concept / Creative Direction / Project Management / Strategic Framework Experience The parking lot was leveled and replaced with a tented hardwood court, complete with digital scoring and changing rooms. The court hosted leagues round the clock, accessing communities ranging from high-profile entertainers to at-risk youth.
  15. 15. FOOTBALL CLUB STORY Pre Build - Spring, 2006 Concept / Creative Direction / Project Management Experience For the 2006 World Cup Nike needed a venue from which to tell its global soccer stories. A former video-game store on Melrose Avenue became Football Club, a destination the LA Times would soon anoint “the best place in LA to experience the World Cup.”
  16. 16. FOOTBALL CLUB PHASE I STORY Futureopolis - Summer, 2006 Concept / Creative Direction / Project Management Experience The first in a three-phase program, Futureopolis opened Football Club with an exhibition shot by legendary artist, C.R. Stecyk III. Converted into a gallery for four weeks Futureopolis received over 5,000 visitors before travelling to SF, Paris and Milan.
  17. 17. FOOTBALL CLUB PHASE II STORY From the Stadium to the Street - Concept / Creative Direction / Project Management Summer, 2006 Nikeʼs national teams became the focus of phase two with the creation of eight chambers, each dedicated to a different team. Experience Complete with footwear and floating 4ʼ Be@rbrick, the presentation represents a case study in non-linear messaging.
  18. 18. FOOTBALL CLUB PHASE III STORY Joga Bonito - Summer, 2006 Concept / Creative Direction / Project Management Experience The final phase of Football Club celebrated the Beautiful Game in its purest form. Conversion to a dedicated World Cup screening venue allowed direct connection with fans of all nations. What followed can only be described as an inferno.
  19. 19. FOOTBALL CLUB PHASE III STORY Joga Bonito - Summer, 2006 Concept / Creative Direction / Project Management Experience Football Club screened thirty games and entertained over 5,000 fans as they cheered, cried and celebrated. Outreach was extended to nations with large local populations who once again proved that Football isnʼt sport, itʼs life.
  20. 20. KOBE BRYANT STORY Motion X Impact - Spring, 2006 Concept / Creative Direction / Project Management Experience This was the initial communication attached to Kobe Bryantʼs first signature shoe with Nike. By collaborating with artist WK Interact we were able to deliver an immersive experience depicting an explosive interpretation of an athlete without equal.
  21. 21. KOBE BRYANT STORY Motion X Impact - Spring, 2006 Concept / Creative Direction / Project Management Experience All content created was applied directly to the walls of the space with every square inch addressed. The result was an installation that would exist exclusively for six weeks before being painted over and all traces eradicated.
  22. 22. BRAZIL STORY Ginga - Summer, 2005 Concept / Creative Direction / Project Management Experience Nike launched its 2006 World Cup campaign a year early with the help of Brazilian artists Os Gemeos. Seven favelas were created inside the tiny beach front property in Venice where over the following eight weeks 8,000 guests encountered their work.
  23. 23. CULTURA STORY Fall, 2004 Concept / Creative Direction / Project Management Experience Cultura depicted an alternate vision of LA sport and culture from Mister Cartoon and Estevan Oriol. Created with the goal of accessing Latino youth in LA, the resulting footwear business generates annual revenue in excess of $80M.
  24. 24. THANK YOU christianparkes@gmail.com

×