WELCOME

Shhhhhhhhhh!
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Shhhhhhhhhh!
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Monetisation
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Company Background
London
San Francisco*
New York
Los Angeles
* Headquarters
Reality Digital was founded in 2003
Our senior management team has over 50 years combined digital experience
(DAM solutions, media creation apps, digital campaign execution, consulting)
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Reality Digital Opus Key Features
Opus features include:

 Message boards, blogs, forums.
 Profiles, friends, groups and ratings
 Integration of LinkedIn, Skype and Google
Maps
 Full moderation
 Video upload and syndication
 Adobe Premier Express service ‘in the cloud’
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Major Customers
Leading players in media, publishing, sports, travel and entertainment trust
Reality Digital to develop and host their online social media communities.
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Internet Fact: 1
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GG/PS
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Risk Averse
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Don’t Despair
U.S. Internet users spent 61% of their time online

outside of the top 20 domains (eMarketer)
Consumers are more favorable of brands associated

with their interests (MediaVest)
User interest in brand advertising on smaller sites is

greater than on larger sites (Media-Screen)
SOURCE: comScore Media Metrix
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Don’t Despair
Where are you most likely to pay attention to/notice
100%
advertising for any product/service?
90%
82%
80% Category specific SM sites
and blogs are perceived as
70%
61% 60% 59% the same value as large
60%
media brand websites
50%
38%
40%
30% 22% 20%
20%
10%
0%
TV
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io
d
s
s
in
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te
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te
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ite
Pr
Ra
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lS
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ta
Bi
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or
M
M
l/P
s/
al
ra
w
ci
Ne
e
So
en
G
TV Print News/Media Sites Social Media Sites General/Portal Sites Billboard Radio
Source: comScore Marketing Solutions Survey
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Don’t Despair
Where would you be receptive to advertising for the following products/services?
Niche Networks
Sweet Spots
100%
90%
High Fun Significant Expenditure High Trust
80%
69%
70%
59%
56% 55%
55%
60% 52% 53% 52% 52% 52%
49%
48% 48%
46% 46%
50%
42%
40%
31%
27%
30% 24%
19%
20%
10%
0%
n
ng
n
s
s
y
el
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io
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id
og
io
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sh
at
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at
Tr
Li
nm
ic
&
om
Fa
er
n
ic
&
ed
ch
lS
g
ed
ai
ut
&
in
e
M
Te
rt
ia
om
M
A
nt
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te
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re
En
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tio
ea
na
O
Pa
s/
B
ip
Fi
ie
cr
ov
es
/M
Pr
ic
us
Niche/Soc Med Sites Large Media
M
Source: comScore Marketing Solutions MPlanet Survey, Oct 31, 2007-Nov 10, 2007
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Don’t despair
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Definition of an online Community
An online environment that brings
together individuals, organizations and
companies who share specific or
focused areas of interest.
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Business Imperatives
 Plan
 Define audience
 Become a sector expert
 Define potential sponsors advertisers
 Develop communications tools
 Set specific goals
 Build and Execute
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Lack of Planning
$0.0 Revenue / Unique Visit per Month
1.0 Revenue / Unique Visit per Month
1.1 Revenue / Unique Visit per Month
1.2 Revenue / Unique Visit per Month
2.1 Revenue / Unique Visit per Month
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Create Brand Safe Environments
Online communities expect to enjoy freedom of

choice and voice in a UGC site.
 The Opus Dashboard enables 24/7 admin.
 Opus contains a comprehensive set of
moderation and reporting tools.
 Features include:
 Copyright music detection.
 Inappropriate language filters.
 Pixel colour density detection.
 Thumbnail display for video uploads.
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Create Brand Safe Environments
Fit for Purpose
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Building blocks
Components Capabilities
Video
Technology
Social Networking
Editorial
Content Management
SEO
Member Databases
Sales
Outbound Email
Client Management
Blogging
Online Marketing
Micro blogging
Member Support
Ad Management
Operations
Product Reviews
Vertical Expertise / Domain Knowledge
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Bus Dev cycle
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Case study
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Case study
The Result
$10 Million in Grant
Submissions
40% Conversion Rate
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Results of planning and hard work
$0.0 Revenue / Unique Visit per Month
1.0 Revenue / Unique Visit per Month
1.1 Revenue / Unique Visit per Month
1.2 Revenue / Unique Visit per Month
2.1 Revenue / Unique Visit per Month
$3.5 Revenue / Unique Visit per Month
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The 3rd Way
The fusion of UGC and professional content

 Adobe Premier Express Service embedded
directly into your site.
 The creation of new media assets by users via
the repurposing of pre-populated video,
graphics, text and audio.
 Users syndicate and virally distribute these new
‘brand safe’ assets around the web.
 Users feel empowered and enabled, whilst
brands and agencies retain control.
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Summary
Plan
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Summary
Brand Safe
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Summary
Content
Community
Advertising
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Summary
Sector knowledge
Diverse capabilities
Multiple components
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Summary
Relevant
Resonate
Consensual
Sponsors, advertising and products
must enhance the communities
experience
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Summary
Innovate
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Thanks
Rob Proctor
Head of EMEA

Learn More About Reality Digital
Online
www.realitydigital.com
sales@realitydigital.com
US Headquarters
San Francisco, CA
415.503.3650
EMEA Office
London, UK
+44 2031755883
rproctor@realitydigital.com
07787 515106
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