Why quirky, entertainment and
historical content is exciting the
audience
Asha Oberoi

Dusty, boring old archive?
• The past is our future...… creating new avenues of
revenue from existing content
• Digitising content has been a key driver for us to
make exciting new digital products in the
marketplace
• Quirky irreverent archive content is enhancing
online and social network sites, engaging new
audiences of all ages

Stuck on repeat?
• This is not repeats or catch up TV…
• Most content has rarely been seen as it was a news
story on a particular day and some has never been seen
before. A compelling offer for new markets!
• With creative interpretation the content can be
repackaged to make fresh, short and engaging items
• Archive too has found its long tail that makes it a key
part of ITN’s future growth strategy

The Lowdown on ITN Source
• World's leading provider of broadcast footage
• Over 1,000,000 hours of footage including news,
drama, celebrity, comedy, music, wildlife, natural
history and film
• Key markets: TV, film, entertainment, education,
arts & heritage
• Dating back to 1896 some very unique, rarely seen,
quirky and inspirational content for a whole new
audience
• First archive to actively digitise content and launch
fully-fledged e-commerce website with full
download capability

Our Partners
•We form partnerships with content holders
•We digitise, market and sell their content for them

Diagonal View
• ITN Source’s first ever B2C using 100% archive content
• Lack of professional content online
• Quirky and unique content from ITN Source repackaged in a
fun way for online users for Diagonal View and sister
channel U-Zoo
• Packaged for a range of platforms including MSN, YouTube,
MySpace and Dailymotion

Diagonal View: Recent Milestones
•Fourth most watched of all time on MySpace, catching up
on Family Guy
• Over 130m views globally since launch
•Highest views recorded in 1 week fourth most-viewed
channel of = 14 million
[16 February - 22 Feb 2009]
DV Users on YouTube = 65% male, 35% female
50% > 35 years of age
Marketing spend to date= £0

MUZU.TV
• Muzu is an online music portal allowing users watch,
create and share video playlists with each other
• ITN’s channel ahead of Kings of Leon, Take That and
Radiohead
• Not just old content though, working closely with ITN’s
multimedia division ITN On to deliver daily news and
interviews from today’s stars
• Iconic music interviews from Granada, ITN and Reuters
collections including shows like South Bank, The
Tube, So it Goes

Where’s the money??
• Real need for professional video content online
• We understand costs can be prohibitive in content
production but with archive the cost is less
• Creating a range of working revenue models for digital
outlets
• Advertisers excited by content, creating bespoke adverts
and product placement opportunities with archive

Find your perfect clip
at www.itnsource.com
Asha.oberoi@itnsource.com