Social Networking Forum
b-box case study

Framework & structure

Original content
£ Interactivity
Distribution control
Bebo Web to TV
Originals Bebo Brand Association
Brand Integration
Original Content
No cost
High margin (OMG, Prom
Quality content
Queen etc)
Monetisation opp
Professionally Produced Quality content
Content (Open Media) PR
Monetisation
opp
UGC
Community tool
Page Views

Bebo Originals
Launched: April ‘08
Launched: May ‘08
Launched: August ‘07 Launched: August ‘08

Bebo Originals - open media

A Message from Earth
• The worlds first democratically Play video #1
– A Message
created message sent into space
from Earth
• Using ‘space’ to create a insightful
snapshot of a generation (users
chance for immortality)
• Trailer
The worlds first democratically created message sent into space
Using ‘space’ to create a insightful snapshot of a generation

A Message From Earth
Exclusively on Bebo.com
– Our largest ever UGC campaign (8K submissions)
– Over 640K unique visitors
– 14mil video displays across the social network
Core asset Generated significant external exposure:
– 173 pieces of PR
– PR Media value in excess £1m (Source Gorkana)

b-box
• Production partner - RDF Digital
• Weekly magazine show launched on January
8th 2009, with pop sensations, The
Saturdays

b-box
• The show airs every Thursday
• www.bebo.com/b-box. Bebo
• The show highlights the hottest picks in
entertainment right now, whilst also turning the
spotlight on the best new content on Bebo

Sponsors
• COI - Anti knife crime
campaign 'It Doesn't Have to
Happen'
• Cadbury Creme Egg

b-box episode
http://www.bebo.com/FlashB
ox.jsp?FlashViewType=Pers
onal&FlashBoxId=842691748
9&MemberId=8214781676

Results to date
3,288,407 views as of
22 February
50% interactivity

Key Learnings
• Low Cost – High profitability
• Balance between saleability and creative
conviction
• Audience/Community involvement
• Non scripted – easier to live online

What’s Next?
• Cross Platform (Broadcast, Radio,
Cinema)
• Cross Device
• Multi regional
• Vertical Extensions
• Making other genres work…..