NY The Paradise of Advertisement

Slide 1: CERKDTI- http:// cerkdti.blogspot.com NEW YORK The Paradise of Advertisement CERKDTI- Christian Palau

Slide 2: CERKDTI- http:// cerkdti.blogspot.com The Paradise of Advertisement Marketing was born in USA… and so, with a simple walk through the streets of its reference city- New York… you can experiment and find constant examples of marketing strategies … User Experience Improvement The use of the store as an Ad Support Adaptation The Billboard strategies Humour marketing Emotional Engagement Creation of Community Re-definition of tangible value Local adaptation strategies Customer targeting Price as an opportunity of marketing A “well-done” core business as the best Brand Ad Brand Bandels In the next slides… I attach you some of the examples that surprise me… Enjoy!!

Slide 3: No store yet??? No CERKDTI- http:// cerkdti.blogspot.com problem… begin creating Awareness If you have a strong brand many times is not necessary to show the final product… your brand can work for you

Slide 4: CERKDTI- http:// cerkdti.blogspot.com Join your brand with top brands… that will help your brand to become bigger and nearest to consumer Give sense to your product… show clear and near examples of how to improve the use of it

Slide 5: A sight from the Brooklyn Bridge CERKDTI- http:// cerkdti.blogspot.com Make humour of your brand… A different way to explain the change of strategy inside it…

Slide 6: Your store 5th Avenue in front Plaza Hotel CERKDTI- http:// cerkdti.blogspot.com can be your best Ad… Take the opportunity of making your customers feel your brand experience Your store is your house… expresses how your brand is…

Slide 7: Your store CERKDTI- http:// cerkdti.blogspot.com can be your best Ad… Take care… your store reflects the style and feeling of your brand… The stone, the glass, the furniture of your store… can engage your customers 5th Avenue

Slide 8: Your store CERKDTI- http:// cerkdti.blogspot.com can be your best Ad… Some of them can become emblematic references… A well done brand work can make your brand synonymous of a generic… TIFFANY = DIAMONDS

Slide 9: CERKDTI- http:// cerkdti.blogspot.com More than a simple chocolate… The M&M’s store… 3 floors of pure auto-branding Two Mega Screens are the big attractors of the consumer’s eyes th

Slide 10: CERKDTI- http:// cerkdti.blogspot.com The product acquires Broadway Street- 48th life… and consumer empathize with it…

Slide 11: Make tangible CERKDTI- http:// cerkdti.blogspot.com the product… Allow the consumers to identify themselves with your product 5th Avenue near Rockefeller Center

Slide 12: CERKDTI- http:// cerkdti.blogspot.com Downtown in the Seaport Be consistent with your brand… Try always to have a homogeneous message…

Slide 13: CERKDTI- http:// cerkdti.blogspot.com Try to impact in an emotional way in your consumers… Allow them to become part of your brand… Madison Square Garden

Slide 14: CERKDTI- http:// cerkdti.blogspot.com Times Square- Reuters Building Use your “core business” to communicate & create brand… 1st step to create engagement is a well done “core business”

Slide 15: CERKDTI- http:// cerkdti.blogspot.com User Experience equals to Brand Experience Everyday you have an opportunity to interact with your customers 5th Avenue- FAO Store

Slide 16: CERKDTI- http:// cerkdti.blogspot.com Think in Green!! 5th Avenue- FAO Store You have an opportunity to surprise your customers… Use it!!!

Slide 17: CERKDTI- http:// cerkdti.blogspot.com 5th Avenue- FAO Store Make your customers feel different… A special customer experience engage the customer

Slide 18: CERKDTI- http:// cerkdti.blogspot.com Main Street in Chinatown Be Global… Act Local GLOCAL Strategy

Slide 19: CERKDTI- http:// cerkdti.blogspot.com A small store in a small street in Chinatown Returning to the 80’s Take care… not all consumers assume the same speed of your brand…

Slide 20: A store in the downtown- Wall Street quarter CERKDTI- http:// cerkdti.blogspot.com A prize can be a marketing opportunity… however you’re entering in a radical marketing strategy

Slide 21: R2D2 post box in 5th Avenue CERKDTI- http:// cerkdti.blogspot.com Any kind of support can help you to put in the market a brand message With creativity you can transform a boring support in something that engages your customers

Slide 22: Broadway is CERKDTI- http:// cerkdti.blogspot.com Unique!!! Theatre is dead??? No… There are very few products that die with the pass of years… is only a question of adaptation Broadway St.

Slide 23: CERKDTI- http:// cerkdti.blogspot.com Times Square THE MARKETING THE UNIVERSE CENTER !!!

Slide 24: CERKDTI- http:// cerkdti.blogspot.com Times Square Is not only a question of being there… You must be visible…

Slide 25: You must be in constant tension!!! CERKDTI- http:// cerkdti.blogspot.com Your fantastic brand message can quickly be “slept” by the ones of your competitors Times Square