Your SlideShare is downloading. ×
Online Marketing Service - CX Interactive
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Marketing Service - CX Interactive

1,408

Published on

At CX Interactive we focus on performance based online marketing strategies designed to deliver results.

At CX Interactive we focus on performance based online marketing strategies designed to deliver results.

Published in: Education, Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,408
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Search Engine Marketing Capabilities Presentation
  • 2. Company Snapshot• 200+ full-time staff headquartered in Toronto (offices in Halifax, Waterloo, and Los Angeles)• 2009 Best Company of the Year - Canadian New Media Awards• 2009 Deloitte’s Technology Fast 50• 300+ web properties with 35 million monthly unique visitors• Large affiliate advertising network with 11,000+ affiliates that generates 1.4 billion gross impressions per month 2
  • 3. About CX Interactive“Assess, Strategize, and Execute Technology and Digital Marketing solutions that drive organizational performance” Practice Areas Business Performance Applications Customer Relationship Management (CRM) Usability Design Performance Marketing Performance Media 3
  • 4. What Makes Us Unique?We Eat Our Own Dog Food • Our own online web properties driven by SEO and SEM tactics(300+) • Launched our own Social Media Apps (1M+ Users) • Our solutions are tested and optimized on our own businesses before clients 4
  • 5. What Makes Us Unique? Performance Marketing DNACost Per Action Marketing (CPA)Cost Per Click Marketing (CPC)Targeted Display (CPM)Search MarketingSocial Media 5
  • 6. Search Marketing ServicesServices Offerings:Search Engine Optimization (SEO)Search Engine Reputation Management (SERM)Search Engine Marketing Management (Paid)Sample of Current SEO/SEM Clients: 6
  • 7. College Pro’s Current SituationTell Us About Your Situation 7
  • 8. SEO Approach & MethodologyA systemic and customized Approach…Site AnalysisKeyword AnalysisSite OptimizationContent DevelopmentLink DevelopmentMaintenance and Monitoring 8
  • 9. SEM Approach & Methodology• Keyword analysis• Keyword/Phrase research – Volume & relevance 1 2 – Bid pricing• Set budget Targeting &• Build comprehensive keyword list and ad groups Optimization Platform• Create ad copy and Calls to Action• Set keyword bids• Set up conversion tracking mechanisms 3• Daily/weekly optimization Establish and track to a CPA Goal 9

×