KM World Enterprise Social Networking 2007

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  • KM World Enterprise Social Networking 2007

    1. 1. Improving business through people or “everything I ever needed to know about social networking I learned from my 12 year old on Myspace…”
    2. 2. <ul><li>Senior Account Executive Safari Books Online </li></ul><ul><li>18 years Sales, Marketing & Business Development </li></ul><ul><li>BizNetwork for E&Y 1997 </li></ul><ul><li>Last few years using, researching and writing about enterprise social software and social networking </li></ul>
    3. 3. <ul><li>Welcome to the world famous Jungle Cruise… </li></ul>
    4. 4. Screen shot from wayback machine
    5. 5. <ul><li>1995 </li></ul><ul><li>Nashville </li></ul><ul><li>Danger of value migration </li></ul>
    6. 6. <ul><li>2004 </li></ul><ul><li>See Table </li></ul>
    7. 7. <ul><li>2005 – 2006 </li></ul><ul><li>Identity management </li></ul><ul><li>Open ID </li></ul><ul><li>Open Social Networks </li></ul><ul><li>Enterprise? </li></ul>Reunion & Alumni Social Network Contact Manager People Search Match Makers Industry Association Gov. Records
    8. 8. <ul><li>1940’s </li></ul><ul><li>2007 </li></ul><ul><li>Everything old is new… </li></ul>
    9. 9. <ul><li>July 07 </li></ul><ul><li>Sept 07 </li></ul><ul><li>2008 </li></ul>
    10. 13. Which have you used? Which can you deploy in your enterprise?
    11. 14. <ul><li>Wiki </li></ul><ul><li>Blog (video, audio & other) </li></ul><ul><li>Social Capital Management </li></ul><ul><li>RSS </li></ul><ul><li>Social Tagging </li></ul><ul><li>Enterprise Social Software Platform </li></ul>
    12. 15. <ul><li>New Technology Adoption </li></ul><ul><li>Risk </li></ul><ul><li>Liability </li></ul><ul><li>Policy & Procedures (see IBM) </li></ul><ul><li>Incentives </li></ul><ul><li>Corporate Culture </li></ul>
    13. 16. People making a difference in there organizations using Enterprise Social Software TODAY
    14. 17. <ul><li>LexisNexis Innovation Award </li></ul><ul><li>Manage the Intranet </li></ul><ul><li>Improve Relationships </li></ul><ul><li>Wiki, Blogs & RSS </li></ul><ul><li>Global users, improve communications, productivity </li></ul>
    15. 18. <ul><li>Active working with SecondLife and the Sun Pavilion </li></ul><ul><li>Sun’s MPK20 – SecondLife for the Enterprise </li></ul><ul><li>Team Meetings </li></ul><ul><li>Personal Space </li></ul><ul><li>Sharing Applications </li></ul>
    16. 19. <ul><li>Stealth </li></ul><ul><li>Sandbox </li></ul><ul><li>a.k.a. </li></ul><ul><li>Skunkworks </li></ul>RSS Feeds, Wiki & Sharepoint 30 – 40 blogs 10 active wiki (4 are library) internal iGoogle Page, AIAA, Get Abstract, IEEE, APQC, Library Spotlight, III: output RSS feed nightly (a new books feed & Mongraphs and Serials)
    17. 20. <ul><li>Thought leader </li></ul><ul><li>Getting more resources </li></ul><ul><li>Making info re-usable </li></ul><ul><li>Customize info </li></ul>6 librarians 5,000 employees CMS – Drupal Wiki – Atlassian eRooms – Documentum CoP – Web Forum RSS Feeder – NewsGator Expert finder – Scilink Collaborative Bib - Quosa
    18. 21. <ul><li>Sanofi Aventis </li></ul><ul><li>www.tacit.com </li></ul>
    19. 22. Return on investment – demonstrating a material value to your organization, being an agent for change, taking a leadership role, define the future
    20. 23. <ul><li>CIO </li></ul><ul><li>CTO </li></ul><ul><li>IT / IS </li></ul><ul><li>VP Tech </li></ul><ul><li>Info Center Marketing </li></ul><ul><li>HR </li></ul><ul><li>KM </li></ul>
    21. 24. <ul><li>Organizational change </li></ul><ul><ul><li>Identifying key influencers for strategic change or restructuring </li></ul></ul><ul><ul><li>Monitor integration of staff following mergers and acquisitions </li></ul></ul><ul><li>Communities of Practice </li></ul><ul><ul><li>Detecting and bridging gaps </li></ul></ul><ul><ul><li>Measuring return on investment </li></ul></ul><ul><li>Improving Collaboration </li></ul><ul><ul><li>Identify weaknesses </li></ul></ul><ul><ul><li>Team building </li></ul></ul><ul><li>Bridging Relationships </li></ul><ul><ul><li>Mergers and acquisitions </li></ul></ul><ul><ul><li>Partner strategy </li></ul></ul><ul><li>Leadership development </li></ul><ul><ul><li>Identifying high performers </li></ul></ul><ul><ul><li>Succession planning </li></ul></ul><ul><li>Innovation </li></ul><ul><ul><li>Connecting people and ideas </li></ul></ul><ul><ul><li>Identifying key energy sources in an organization </li></ul></ul><ul><li>Knowledge management </li></ul><ul><ul><li>Identifying expertise </li></ul></ul><ul><ul><li>Assessing connectivity and access of existing knowledge assets </li></ul></ul><ul><ul><li>The lost knowledge problem </li></ul></ul>Source:Social Network Analysis Jumpstart Series, 2006 Early & Associates
    22. 26. <ul><li>Reading (articles, books, blogs, white papers, research) </li></ul><ul><li>Talk to others </li></ul><ul><li>Personal use / experience </li></ul><ul><li>Sandbox </li></ul><ul><li>Proof of concept </li></ul><ul><li>Pilot </li></ul>
    23. 27. <ul><li>Where are you in the participation curve? </li></ul>
    24. 28. <ul><li>80% of McDonald enterprise searches for people </li></ul>
    25. 29. <ul><li>TOP 3 Points </li></ul>
    26. 30. <ul><li>Professional Services Co </li></ul><ul><li>5 years </li></ul><ul><li>$5.7 million </li></ul><ul><li>$71 million ROI </li></ul>
    27. 31. <ul><li>What would Linkedin/FB/Myspace be if they indexed all employees & employee relationships? </li></ul>
    28. 32. <ul><li>Honeywell </li></ul><ul><li>Tagging </li></ul><ul><li>Enterprise Search </li></ul>
    29. 33. <ul><li>National Health Services </li></ul><ul><li>ShoreBank </li></ul><ul><li>US DoD </li></ul><ul><li>Rice University </li></ul><ul><li>US DoJ </li></ul>
    30. 35. <ul><li>http://www.kmworld.com </li></ul><ul><li>http://www.enterprise2conf.com/conference </li></ul><ul><li>http://www.web2summit.com/ </li></ul><ul><li>http://www.socialnetworkingconference.com </li></ul><ul><li>http://research.microsoft.com/workshops/SCS2005/ </li></ul><ul><li>http://tnni07.thenewnewinternet.com/ </li></ul><ul><li>http://www.web2expo.com/ </li></ul>
    31. 36. <ul><li>Design </li></ul><ul><li>Attracting new members </li></ul><ul><li>Structure of the community </li></ul><ul><li>Encouraging participation </li></ul><ul><li>Stimulating social interaction </li></ul>Social Networks Research Report
    32. 37. <ul><li>Increase customer satisfaction via a better CRM focus that includes an authentic human face. </li></ul><ul><li>Allow customers to connect with experts with deep knowledge in areas of interest. </li></ul><ul><li>Empower their employees to find experts within their own organization. </li></ul><ul><li>Ease post-acquisition integration by eliminating inevitable “us versus them” feelings. </li></ul><ul><li>Provide the “whole product” to fully meet a customer’s needs. </li></ul><ul><li>Understand and visualize real communication paths within an organization. </li></ul><ul><li>Extend the shelf life of conferences with an online network of attendees. </li></ul><ul><li>Share knowledge with user-desired “demand pull” technologies such as RSS. </li></ul><ul><li>Pull together the “all-star team” ideal for this customer . </li></ul><ul><li>Differentiate the service with the brand of “you.” </li></ul>Author: Christopher Carfi Cerado
    33. 38. <ul><li>Authors: </li></ul><ul><li>Nikos </li></ul><ul><li>Drakos </li></ul><ul><li>Anthony Bradley </li></ul><ul><li>Publisher: </li></ul><ul><li>Gartner </li></ul>
    34. 39. <ul><li>Author: </li></ul><ul><li>John Musser </li></ul><ul><li>Publisher: </li></ul><ul><li>O’Reilly </li></ul><ul><li>Oct 2006 </li></ul>
    35. 40. <ul><li>The Value of Hidden Networks </li></ul><ul><li>Starfish and the Spider </li></ul><ul><li>Net Work </li></ul><ul><li>The Virtual Handshake </li></ul><ul><li>Six Degrees of Separation </li></ul><ul><li>Linked </li></ul><ul><li>Tipping Point </li></ul><ul><li>Wikinomics </li></ul><ul><li>Mavericks at Work </li></ul><ul><li>The Long Tail </li></ul>
    36. 41. <ul><li>How to </li></ul><ul><li>Why to </li></ul><ul><li>David Teten </li></ul><ul><li>Scott Allen </li></ul>
    37. 42. <ul><li>Patti Anklam </li></ul>
    38. 43. <ul><li>P2P Networks </li></ul><ul><li>v. </li></ul><ul><li>Music Industry </li></ul><ul><li>(Apaches) </li></ul>
    39. 44. <ul><li>Eli Lilly Amazon.com Dell Computers Cambrian House </li></ul><ul><li>Angie's List Proctor & Gamble </li></ul>
    40. 45. <ul><li>SLA KM Division Wiki </li></ul><ul><li>http://wiki.sla.org/display/SLAKM/KMD </li></ul><ul><li>www.wikimatrix.com </li></ul><ul><li>www.mashables.com </li></ul><ul><li>www.oreilly.com </li></ul>
    41. 46. <ul><li>Rich Hoag </li></ul><ul><li>Honeywell </li></ul><ul><li>Eng. Div. </li></ul><ul><li>Corp E-Learning </li></ul>
    42. 47. <ul><li>Users add value (and you are we) </li></ul><ul><li>If you don’t use it how can you every deploy it </li></ul><ul><li>You have a very important role to play </li></ul><ul><li>Get on the bus or get run over </li></ul>
    43. 48. <ul><li>[email_address] </li></ul><ul><li>(323) 806 – 5856 </li></ul>

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