KM World Enterprise Social Networking 2007Presentation Transcript
Improving business through people or “everything I ever needed to know about social networking I learned from my 12 year old on Myspace…”
Senior Account Executive Safari Books Online
18 years Sales, Marketing & Business Development
BizNetwork for E&Y 1997
Last few years using, researching and writing about enterprise social software and social networking
Welcome to the world famous Jungle Cruise…
Screen shot from wayback machine
Danger of value migration
2005 – 2006
Open Social Networks
Reunion & Alumni Social Network Contact Manager People Search Match Makers Industry Association Gov. Records
Everything old is new…
Which have you used? Which can you deploy in your enterprise?
Blog (video, audio & other)
Social Capital Management
Enterprise Social Software Platform
New Technology Adoption
Policy & Procedures (see IBM)
People making a difference in there organizations using Enterprise Social Software TODAY
LexisNexis Innovation Award
Manage the Intranet
Wiki, Blogs & RSS
Global users, improve communications, productivity
Active working with SecondLife and the Sun Pavilion
Sun’s MPK20 – SecondLife for the Enterprise
RSS Feeds, Wiki & Sharepoint 30 – 40 blogs 10 active wiki (4 are library) internal iGoogle Page, AIAA, Get Abstract, IEEE, APQC, Library Spotlight, III: output RSS feed nightly (a new books feed & Mongraphs and Serials)
Getting more resources
Making info re-usable
6 librarians 5,000 employees CMS – Drupal Wiki – Atlassian eRooms – Documentum CoP – Web Forum RSS Feeder – NewsGator Expert finder – Scilink Collaborative Bib - Quosa
Return on investment – demonstrating a material value to your organization, being an agent for change, taking a leadership role, define the future
IT / IS
Info Center Marketing
Identifying key influencers for strategic change or restructuring
Monitor integration of staff following mergers and acquisitions
Communities of Practice
Detecting and bridging gaps
Measuring return on investment
Mergers and acquisitions
Identifying high performers
Connecting people and ideas
Identifying key energy sources in an organization
Assessing connectivity and access of existing knowledge assets
The lost knowledge problem
Source:Social Network Analysis Jumpstart Series, 2006 Early & Associates
Reading (articles, books, blogs, white papers, research)
Talk to others
Personal use / experience
Proof of concept
Where are you in the participation curve?
80% of McDonald enterprise searches for people
TOP 3 Points
Professional Services Co
$71 million ROI
What would Linkedin/FB/Myspace be if they indexed all employees & employee relationships?
National Health Services
Attracting new members
Structure of the community
Stimulating social interaction
Social Networks Research Report
Increase customer satisfaction via a better CRM focus that includes an authentic human face.
Allow customers to connect with experts with deep knowledge in areas of interest.
Empower their employees to find experts within their own organization.
Ease post-acquisition integration by eliminating inevitable “us versus them” feelings.
Provide the “whole product” to fully meet a customer’s needs.
Understand and visualize real communication paths within an organization.
Extend the shelf life of conferences with an online network of attendees.
Share knowledge with user-desired “demand pull” technologies such as RSS.
Pull together the “all-star team” ideal for this customer .
Differentiate the service with the brand of “you.”
Author: Christopher Carfi Cerado
The Value of Hidden Networks
Starfish and the Spider
The Virtual Handshake
Six Degrees of Separation
Mavericks at Work
The Long Tail
Eli Lilly Amazon.com Dell Computers Cambrian House