Improving business through people or “everything I ever needed to know about social networking I learned from my 12 year old on Myspace…”

Senior Account Executive Safari Books Online 18 years Sales, Marketing & Business Development BizNetwork for E&Y 1997 Last few years using, researching and writing about enterprise social software and social networking

Senior Account Executive Safari Books Online

18 years Sales, Marketing & Business Development

BizNetwork for E&Y 1997

Last few years using, researching and writing about enterprise social software and social networking

Welcome to the world famous Jungle Cruise…

Welcome to the world famous Jungle Cruise…

Screen shot from wayback machine

1995 Nashville Danger of value migration

1995

Nashville

Danger of value migration

2004 See Table

2004

See Table

2005 – 2006 Identity management Open ID Open Social Networks Enterprise? Reunion & Alumni Social Network Contact Manager People Search Match Makers Industry Association Gov. Records

2005 – 2006

Identity management

Open ID

Open Social Networks

Enterprise?

1940’s 2007 Everything old is new…

1940’s

2007

Everything old is new…

July 07 Sept 07 2008

July 07

Sept 07

2008

Which have you used? Which can you deploy in your enterprise?

Wiki Blog (video, audio & other) Social Capital Management RSS Social Tagging Enterprise Social Software Platform

Wiki

Blog (video, audio & other)

Social Capital Management

RSS

Social Tagging

Enterprise Social Software Platform

New Technology Adoption Risk Liability Policy & Procedures (see IBM) Incentives Corporate Culture

New Technology Adoption

Risk

Liability

Policy & Procedures (see IBM)

Incentives

Corporate Culture

People making a difference in there organizations using Enterprise Social Software TODAY

LexisNexis Innovation Award Manage the Intranet Improve Relationships Wiki, Blogs & RSS Global users, improve communications, productivity

LexisNexis Innovation Award

Manage the Intranet

Improve Relationships

Wiki, Blogs & RSS

Global users, improve communications, productivity

Active working with SecondLife and the Sun Pavilion Sun’s MPK20 – SecondLife for the Enterprise Team Meetings Personal Space Sharing Applications

Active working with SecondLife and the Sun Pavilion

Sun’s MPK20 – SecondLife for the Enterprise

Team Meetings

Personal Space

Sharing Applications

Stealth Sandbox a.k.a. Skunkworks RSS Feeds, Wiki & Sharepoint 30 – 40 blogs 10 active wiki (4 are library) internal iGoogle Page, AIAA, Get Abstract, IEEE, APQC, Library Spotlight, III: output RSS feed nightly (a new books feed & Mongraphs and Serials)

Stealth

Sandbox

a.k.a.

Skunkworks

Thought leader Getting more resources Making info re-usable Customize info 6 librarians 5,000 employees CMS – Drupal Wiki – Atlassian eRooms – Documentum CoP – Web Forum RSS Feeder – NewsGator Expert finder – Scilink Collaborative Bib - Quosa

Thought leader

Getting more resources

Making info re-usable

Customize info

Sanofi Aventis www.tacit.com

Sanofi Aventis

www.tacit.com

Return on investment – demonstrating a material value to your organization, being an agent for change, taking a leadership role, define the future

CIO CTO IT / IS VP Tech Info Center Marketing HR KM

CIO

CTO

IT / IS

VP Tech

Info Center Marketing

HR

KM

Organizational change Identifying key influencers for strategic change or restructuring Monitor integration of staff following mergers and acquisitions Communities of Practice Detecting and bridging gaps Measuring return on investment Improving Collaboration Identify weaknesses Team building Bridging Relationships Mergers and acquisitions Partner strategy Leadership development Identifying high performers Succession planning Innovation Connecting people and ideas Identifying key energy sources in an organization Knowledge management Identifying expertise Assessing connectivity and access of existing knowledge assets The lost knowledge problem Source:Social Network Analysis Jumpstart Series, 2006 Early & Associates

Organizational change

Identifying key influencers for strategic change or restructuring

Monitor integration of staff following mergers and acquisitions

Communities of Practice

Detecting and bridging gaps

Measuring return on investment

Improving Collaboration

Identify weaknesses

Team building

Bridging Relationships

Mergers and acquisitions

Partner strategy

Leadership development

Identifying high performers

Succession planning

Innovation

Connecting people and ideas

Identifying key energy sources in an organization

Knowledge management

Identifying expertise

Assessing connectivity and access of existing knowledge assets

The lost knowledge problem

Reading (articles, books, blogs, white papers, research) Talk to others Personal use / experience Sandbox Proof of concept Pilot

Reading (articles, books, blogs, white papers, research)

Talk to others

Personal use / experience

Sandbox

Proof of concept

Pilot

Where are you in the participation curve?

Where are you in the participation curve?

80% of McDonald enterprise searches for people

80% of McDonald enterprise searches for people

TOP 3 Points

TOP 3 Points

Professional Services Co 5 years $5.7 million $71 million ROI

Professional Services Co

5 years

$5.7 million

$71 million ROI

What would Linkedin/FB/Myspace be if they indexed all employees & employee relationships?

What would Linkedin/FB/Myspace be if they indexed all employees & employee relationships?

Honeywell Tagging Enterprise Search

Honeywell

Tagging

Enterprise Search

National Health Services ShoreBank US DoD Rice University US DoJ

National Health Services

ShoreBank

US DoD

Rice University

US DoJ

http://www.kmworld.com http://www.enterprise2conf.com/conference http://www.web2summit.com/ http://www.socialnetworkingconference.com http://research.microsoft.com/workshops/SCS2005/ http://tnni07.thenewnewinternet.com/ http://www.web2expo.com/

http://www.kmworld.com

http://www.enterprise2conf.com/conference

http://www.web2summit.com/

http://www.socialnetworkingconference.com

http://research.microsoft.com/workshops/SCS2005/

http://tnni07.thenewnewinternet.com/

http://www.web2expo.com/

Design Attracting new members Structure of the community Encouraging participation Stimulating social interaction Social Networks Research Report

Design

Attracting new members

Structure of the community

Encouraging participation

Stimulating social interaction

Increase customer satisfaction via a better CRM focus that includes an authentic human face. Allow customers to connect with experts with deep knowledge in areas of interest. Empower their employees to find experts within their own organization. Ease post-acquisition integration by eliminating inevitable “us versus them” feelings. Provide the “whole product” to fully meet a customer’s needs. Understand and visualize real communication paths within an organization. Extend the shelf life of conferences with an online network of attendees. Share knowledge with user-desired “demand pull” technologies such as RSS. Pull together the “all-star team” ideal for this customer . Differentiate the service with the brand of “you.” Author: Christopher Carfi Cerado

Increase customer satisfaction via a better CRM focus that includes an authentic human face.

Allow customers to connect with experts with deep knowledge in areas of interest.

Empower their employees to find experts within their own organization.

Ease post-acquisition integration by eliminating inevitable “us versus them” feelings.

Provide the “whole product” to fully meet a customer’s needs.

Understand and visualize real communication paths within an organization.

Extend the shelf life of conferences with an online network of attendees.

Share knowledge with user-desired “demand pull” technologies such as RSS.

Pull together the “all-star team” ideal for this customer .

Differentiate the service with the brand of “you.”

Authors: Nikos Drakos Anthony Bradley Publisher: Gartner

Authors:

Nikos

Drakos

Anthony Bradley

Publisher:

Gartner

Author: John Musser Publisher: O’Reilly Oct 2006

Author:

John Musser

Publisher:

O’Reilly

Oct 2006

The Value of Hidden Networks Starfish and the Spider Net Work The Virtual Handshake Six Degrees of Separation Linked Tipping Point Wikinomics Mavericks at Work The Long Tail

The Value of Hidden Networks

Starfish and the Spider

Net Work

The Virtual Handshake

Six Degrees of Separation

Linked

Tipping Point

Wikinomics

Mavericks at Work

The Long Tail

How to Why to David Teten Scott Allen

How to

Why to

David Teten

Scott Allen

Patti Anklam

Patti Anklam

P2P Networks v. Music Industry (Apaches)

P2P Networks

v.

Music Industry

(Apaches)

Eli Lilly Amazon.com Dell Computers Cambrian House Angie's List Proctor & Gamble

Eli Lilly Amazon.com Dell Computers Cambrian House

Angie's List Proctor & Gamble

SLA KM Division Wiki http://wiki.sla.org/display/SLAKM/KMD www.wikimatrix.com www.mashables.com www.oreilly.com

SLA KM Division Wiki

http://wiki.sla.org/display/SLAKM/KMD

www.wikimatrix.com

www.mashables.com

www.oreilly.com

Rich Hoag Honeywell Eng. Div. Corp E-Learning

Rich Hoag

Honeywell

Eng. Div.

Corp E-Learning

Users add value (and you are we) If you don’t use it how can you every deploy it You have a very important role to play Get on the bus or get run over

Users add value (and you are we)

If you don’t use it how can you every deploy it

You have a very important role to play

Get on the bus or get run over

[email_address] (323) 806 – 5856

[email_address]

(323) 806 – 5856