Social Media
By: Christian Karasiewicz & Natalia Diaz
What is social media?
Social Media      use of web-based & mobiletechnologies to turn communication into           interactive dialog
“As a general principle, the more usersshare about themselves, the more othersin the community will learn about themand id...
Communication
Communication            Location-based
Communication                  Location-based  Microblogging
CommunicationBlogs                     Location-based          Microblogging
Entertainment
EntertainmentSecond Life
EntertainmentSecond Life        Mini Clip
Multimedia
Multimedia             YouTube
MultimediaFlickr                YouTube
Reviews & Opinions
Reviews & OpinionsBusiness Reviews
Reviews & OpinionsBusiness Reviews   Product Reviews
Influences
InfluencesLikes
InfluencesLikes               Tweets
110 billionMinutes spent on social networks and blogs
1
1 of 4.5 minutes  Spent on a social network or blog
5
75%                    5Percentage of global consumers using social networks
5
550,000,000Number of tweets sent per day
5
51%                   5Brand followers will purchase that speci c brand on                      Facebook
Benefits of using social media     for your business
Brandingcreating awareness of your products
Brandingcreating awareness of your products
Brandingcreating awareness of your products
Brandingcreating awareness of your products
Recruitingbuilding a network of prospects
Engagementconnecting products with customers
Engagementconnecting products with customers
Engagementconnecting products with customers
Influencepromoting content & information
Influencepromoting content & information
Networking
Networking
What are social networks?
Social Networks
Social NetworksFacebook
Social NetworksFacebook           ma Chatterbox             ®
Social NetworksFacebook         LinkedIn           ma Chatterbox             ®
Social NetworksFacebook         LinkedIn   Twitter           ma Chatterbox             ®
“Social Media is about the people...Provide for the people and the people willprovide for you”
Listen
What is Facebook?
Building connections through Facebook
Building connections through Facebook              Profiles
Building connections through Facebook              Profiles                        Groups
Building connections through Facebook              Profiles                        Groups                                 P...
Profiles                 Groups                   Pages    Friends              5,000                 Unlimited            ...
Science behind a status update
Wow, I can really feel the energy of the crowd. JR is an amazing speaker!   Where are you?                                ...
What is Twitter?
Twitter Terminology
@lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
Tweetstatus update of 140 characters or less    @lorenridinger. Love getting #cashback from @marketamerica. http://www.mar...
@lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
@ Call-out a Twitter user. Link to their               account.   @lorenridinger. Love getting #cashback from@marketameric...
RT @lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
ReTweet  to repost another user’s message  RT @lorenridinger. Love getting #cashback from@marketamerica. http://www.market...
@kevin Glad you love getting #cashback, I’ll have tocheck-out your site.You know how I love saving money!
Replypublic reply to a tweet, starts with @ @kevin Glad you love getting #cashback, I’ll have tocheck-out your site.You kn...
@lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
Hashtags (#)  Categorize tweets, pre-fix with #   @lorenridinger. Love getting #cashback from@marketamerica. http://www.mar...
FollowersPeople who want to receive your tweets
FollowingPeople on Twitter you subscribe to
Direct Message (dm)private message sent between twoTwitter users following each other
Trending topicsa popular word or phrase at the      moment on Twitter
Science behind a tweet
20 Most ReTweetable Wordssocial media                                                     please retweet                  ...
20 Least ReTweetable Wordsgame                                                       listening                            ...
Keep tweets around115 - 120 characters
Recommended Tools
QR Codesbarcode containing information
QR Codesbarcode containing information
QR Codesbarcode containing information
Social Media Tools
Social Media Tools                Mobile apps
Social Media Tools                Mobile apps               Apps
Social Media Tools                    Mobile appsSchedulers         Apps
Social Media ToolsURL Shorteners           Mobile apps     Schedulers         Apps
Social Media Toolbox
Social Media Toolbox
Tips for business owners
To Do                                    Notes                 Look for new people - set a goal                           ...
Got questions?
Got questions? @ckroks @nataliaroks
Got questions? @ckroks @nataliarokshttp://bit.ly/smmck
Got questions? @ckroks @nataliarokshttp://bit.ly/smmcksocialmedia@marketamerica.com
Social Media for your business
Social Media for your business
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Social Media for your business
Social Media for your business
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Social Media for your business
Social Media for your business
Social Media for your business
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Social Media for your business
Social Media for your business
Social Media for your business
Social Media for your business
Social Media for your business
Social Media for your business
Social Media for your business
Social Media for your business
Social Media for your business
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Social Media for your business

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This presentation covers utilizing Social Media to grow your business. Topics include branding, engagement and interaction with prospective customers and brand advocates.

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  • Transcript of "Social Media for your business"

    1. 1. Social Media
    2. 2. By: Christian Karasiewicz & Natalia Diaz
    3. 3. What is social media?
    4. 4. Social Media use of web-based & mobiletechnologies to turn communication into interactive dialog
    5. 5. “As a general principle, the more usersshare about themselves, the more othersin the community will learn about themand identify with them.” – Matt Rhodes in Social Media Today
    6. 6. Communication
    7. 7. Communication Location-based
    8. 8. Communication Location-based Microblogging
    9. 9. CommunicationBlogs Location-based Microblogging
    10. 10. Entertainment
    11. 11. EntertainmentSecond Life
    12. 12. EntertainmentSecond Life Mini Clip
    13. 13. Multimedia
    14. 14. Multimedia YouTube
    15. 15. MultimediaFlickr YouTube
    16. 16. Reviews & Opinions
    17. 17. Reviews & OpinionsBusiness Reviews
    18. 18. Reviews & OpinionsBusiness Reviews Product Reviews
    19. 19. Influences
    20. 20. InfluencesLikes
    21. 21. InfluencesLikes Tweets
    22. 22. 110 billionMinutes spent on social networks and blogs
    23. 23. 1
    24. 24. 1 of 4.5 minutes Spent on a social network or blog
    25. 25. 5
    26. 26. 75% 5Percentage of global consumers using social networks
    27. 27. 5
    28. 28. 550,000,000Number of tweets sent per day
    29. 29. 5
    30. 30. 51% 5Brand followers will purchase that speci c brand on Facebook
    31. 31. Benefits of using social media for your business
    32. 32. Brandingcreating awareness of your products
    33. 33. Brandingcreating awareness of your products
    34. 34. Brandingcreating awareness of your products
    35. 35. Brandingcreating awareness of your products
    36. 36. Recruitingbuilding a network of prospects
    37. 37. Engagementconnecting products with customers
    38. 38. Engagementconnecting products with customers
    39. 39. Engagementconnecting products with customers
    40. 40. Influencepromoting content & information
    41. 41. Influencepromoting content & information
    42. 42. Networking
    43. 43. Networking
    44. 44. What are social networks?
    45. 45. Social Networks
    46. 46. Social NetworksFacebook
    47. 47. Social NetworksFacebook ma Chatterbox ®
    48. 48. Social NetworksFacebook LinkedIn ma Chatterbox ®
    49. 49. Social NetworksFacebook LinkedIn Twitter ma Chatterbox ®
    50. 50. “Social Media is about the people...Provide for the people and the people willprovide for you”
    51. 51. Listen
    52. 52. What is Facebook?
    53. 53. Building connections through Facebook
    54. 54. Building connections through Facebook Profiles
    55. 55. Building connections through Facebook Profiles Groups
    56. 56. Building connections through Facebook Profiles Groups Pages
    57. 57. Profiles Groups Pages Friends 5,000 Unlimited Unlimited fans Connection Share content Company, brand, People to people type between people figure to people Content No No Yes tracking Share docs, Status updates, links, Status updates, links,Type of content information, events videos, etc videos, etc among othersCustomization Yes, some apps No Apps, FBML
    58. 58. Science behind a status update
    59. 59. Wow, I can really feel the energy of the crowd. JR is an amazing speaker! Where are you? What city is this in? Who is JR?What is he speaking about? Is that a rock concert?
    60. 60. What is Twitter?
    61. 61. Twitter Terminology
    62. 62. @lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
    63. 63. Tweetstatus update of 140 characters or less @lorenridinger. Love getting #cashback from @marketamerica. http://www.marketamerica.com/kevin
    64. 64. @lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
    65. 65. @ Call-out a Twitter user. Link to their account. @lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
    66. 66. RT @lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
    67. 67. ReTweet to repost another user’s message RT @lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
    68. 68. @kevin Glad you love getting #cashback, I’ll have tocheck-out your site.You know how I love saving money!
    69. 69. Replypublic reply to a tweet, starts with @ @kevin Glad you love getting #cashback, I’ll have tocheck-out your site.You know how I love saving money!
    70. 70. @lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
    71. 71. Hashtags (#) Categorize tweets, pre-fix with # @lorenridinger. Love getting #cashback from@marketamerica. http://www.marketamerica.com/kevin
    72. 72. FollowersPeople who want to receive your tweets
    73. 73. FollowingPeople on Twitter you subscribe to
    74. 74. Direct Message (dm)private message sent between twoTwitter users following each other
    75. 75. Trending topicsa popular word or phrase at the moment on Twitter
    76. 76. Science behind a tweet
    77. 77. 20 Most ReTweetable Wordssocial media please retweet blog help check out top you please retweet post social blog post new blog post how to twitter follow free great 10 media
    78. 78. 20 Least ReTweetable Wordsgame listening bored going lol sleep haha well back watchingbut gonna night some work hey tired bed home tomorrow
    79. 79. Keep tweets around115 - 120 characters
    80. 80. Recommended Tools
    81. 81. QR Codesbarcode containing information
    82. 82. QR Codesbarcode containing information
    83. 83. QR Codesbarcode containing information
    84. 84. Social Media Tools
    85. 85. Social Media Tools Mobile apps
    86. 86. Social Media Tools Mobile apps Apps
    87. 87. Social Media Tools Mobile appsSchedulers Apps
    88. 88. Social Media ToolsURL Shorteners Mobile apps Schedulers Apps
    89. 89. Social Media Toolbox
    90. 90. Social Media Toolbox
    91. 91. Tips for business owners
    92. 92. To Do Notes Look for new people - set a goal Outside network Like content that interests you Use search feature Organize friends list Facebook Participate Do more - get suggestions Look to friends friends Complete profile Numbers don’t matter Use ‘find people’ search tool Go mobile Follow relevant people Engage - retweet, post own tweet Twitter Add Twitter to your routine Interaction is a must Patience Invite people Use hub - Facebook, Twitter... Become your customerma Chatterbox Save time - post one update Clean-up your email lists Invite new people from social networks Make contacts manageable Shop ma from ma Network Share portal address on fb, twitterMarket America Blog interaction Post comments, use social tools Share your reviews on products
    93. 93. Got questions?
    94. 94. Got questions? @ckroks @nataliaroks
    95. 95. Got questions? @ckroks @nataliarokshttp://bit.ly/smmck
    96. 96. Got questions? @ckroks @nataliarokshttp://bit.ly/smmcksocialmedia@marketamerica.com

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