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Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
Seo for developers   20-10-11
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Seo for developers 20-10-11

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Most ugly slides ever. Talk about SEO for Developers at UPC in Lima, October 20th 2011.

Most ugly slides ever. Talk about SEO for Developers at UPC in Lima, October 20th 2011.

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  1. SEO for Developers
  2. Why do I need to know about SEO? <ul><li>Onsite optimization is done by developers
  3. Website without onsite SEO is harder to rank
  4. SEO should be planned before building the site </li></ul>
  5. Understanding crawlers
  6. Understanding crawlers
  7. HTML Tags <ul><li><h1>, <h2>, <h3>, etc.
  8. Use <p> where it makes sense (wrap around paragraphs in articles)
  9. Alt-tag on images (<img alt=”desription”) </li></ul>
  10. HTML tags (header part) <ul><li>Title </li><ul><li>Google reads long, but shows only 60 characters </li></ul><li>Meta description </li><ul><li>Max 160 characters
  11. Unique for every page!
  12. Not a ranking factor, but increase CTR on SERP </li></ul></ul>
  13. HTML tags (header part) <ul><li>Meta keywords is useless </li><ul><li>Bing reads them, but can be seen as spam warning
  14. Search Engine Land: http:// l.ff.pe/pqYz48
  15. In short: don't use meta keywords </li></ul></ul>
  16. Duplicate Content (DC) <ul><li>Short definition: 2 URL's with identical content
  17. Example: </li><ul><li>Store.com/flowers/green/big-tulipan
  18. Store.com/flowers/blue/big-tulipan
  19. www.mysite.com/
  20. mysite.com/ </li></ul><li>Does not have to be 100% identical </li></ul>
  21. Dealing with DC <ul><li>301 Redirects </li><ul><li>Most common example:
  22. Www.domain.com -> domain.com
  23. domain.com/old-file -> domain.com/new-file </li></ul></ul>
  24. The Canonical tag <ul><link rel=&quot;canonical&quot; href=&quot;http://businessperu.net/&quot; /> <li>Use full URL
  25. Careful, is used strongly be Google
  26. Don't rely 100% on Canonical </li></ul>
  27. URL Structure <ul><li>Think about it before you start code!
  28. For content-rich sites (ex. Thousands of records) split into categories, tags, etc
  29. Examples: </li><ul><li>businessperu.net/restaurants/french-cuisine/miraflores
  30. / <category> / <sub-category> / <city> </li></ul></ul>
  31. Breadcrumbs <ul><li>Good for using with URL structure
  32. Great for dynamic & user generated content
  33. Both for users & search engines </li><ul><li><category> > <sub-category> > <city> </li></ul></ul>
  34. Robots.txt <ul><li>Use to block pages & part-content
  35. Helpful for block fx. Tabs & avoiding DC
  36. First thing Googlebot looks for </li></ul>
  37. Use “site:” search on Google <ul><li>Always keep an eye on how many pages indexed
  38. Check how your pages look in SERP
  39. Control your meta description tags with “site:” </li></ul>
  40. Google Webmaster Tools <ul><li>google.com/webmasters/tools/
  41. Crawl Errors – check often (after shipping!) </li></ul>
  42. Google Webmaster Tools <ul><li>Use HTML Suggestions </li></ul>
  43.  
  44. Thank you! <ul><li>Questions? </li></ul>
  45. Contact me <ul>Christian Jessen christian@jessen.pe Twitter: @ChristianJessen Facebook.com/christianjessen Blog: http://christianjessen.net/ </ul>
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