Buying a DSLR
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Buying a DSLR



How do I decide for a product - what influences me? This is a personal documentation to show what steps I made to find the right DSLR for me.

How do I decide for a product - what influences me? This is a personal documentation to show what steps I made to find the right DSLR for me.



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    Buying a DSLR Buying a DSLR Presentation Transcript

    • buying a D-SLR camera my experiences as a consumer, not a social media preacher.
    • what i‘m looking for
      • a digital SLR camera
      • with good HD video function
    • step1 „ I take this one“
    • step2 „ Chip? Seems to be relevant“
    • step3
    • 1st conclusion
      • okay, seems to be Canon or Nikon.
      • probably around 1.000,00 €
    • step4
      • let‘s ask some friends
    • step5
    • step6 „ Gerald is a tech freak, 60 D?“ „ too expensive“
    • step7 „ no product reviews, does not help!“ to be honest: here they had the first chance to catch me!
    • step8 „ Sorry, this is empty?“
    • step9 „ Ah, here we go“ „ Also no product reviews, all posts in English.“ „ Same as Nikon!“
    • step10
      • let‘s go to a camera shop!
    • 2nd conclusion
      • most of the people say Canon, seems to be the right choice. But what camera? 60D?
    • step11
      • let‘s ask a photographer!
      • „ Canon EOS 60 D has a flip screen
      • and Canon has the best video quality“
    • step12
    • step12 „ Ah, Chip – I know“.
    • step13
    • 3rd conclusion
      • „ Okay. I will wait til October
      • for the Canon EOS 60D
      • But where to buy?“
    • step14
    • step15 „ Cool, I‘m the mayor here!!! Do they have a special deal for me? No. Damn!“ They have the chance to catch me here!
    • 4th conclusion
      • Looking for the best price!
    • step16 it‘s all about the price
    • step17
    • 5th conclusion
      • Looking online for Canon EOS 60D best price
      • in october, again.
    • noticed something?
      • I did not visit the Canon or Nikon homepage.
      • brand sites were not on google no.1 under my searches.
      • their facebook or twitter accounts were not relevant for me.
    • summary
      • What I needed:
      • product information - easy to find
      • recommendations from people I trust
      • proof by serious tech media
    • what does it mean to me as a communication consultant?
      • make people finding your products as easy as possible in www.
      • push credible articles with product features on google.
      • give people relevant informations via social network accounts.
      • identify influencers and make them talk about your products.
      • catch consumer with special offers via social media.
      • christian henne
      • [email_address]
      • phone: +49 89 4185 8801