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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
 

InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.

InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.

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    InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World Presentation Transcript

    • WHY NOW?
    • (Disruptive) TECHNOLOGYHardware & Coding Edition
    • DEATH OF THE HOME PC Units Sold1000000000 900000000 Tablets 800000000 700000000 600000000 500000000 Smartphones 400000000 300000000 200000000 Personal Computers 100000000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
    • SHIFT IN ECOMMERCE Website Traffic By Device100% Tablet90% Smartphone80%70%60%50% PC40%30%20%10% 0% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Source: Monetate
    • RESPONSIVE DESIGN A Quick History Lesson - Then & Now
    • Coded Web Timeline1996-2000 HTML WYSIWYG Editors 2001 - Tableless, Fluid/ “Liquid” Layouts2001: Content Management Systems 2005 - Adobe Flash 2010 - Now - HTML5/Mobile Applications/Responsive Design
    • User Experience
    • INFORMATION OVERLOAD “We’re  overwhelmed  by  data  and  info,  we  want  things  that   make  communica;ons  more  simple,  less  complex.” -­‐  Jason  Korman,  CEO  of  Gaping  Void
    • “GeAng  informa;on  off  the  Internet  is  like  trying  to  take  a  drink  from  a  fire  hydrant.” -­‐  Mitchell  Kapor
    • “Anyone?”
    • Social Is Visual
    • 44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THATPOSTS PHOTOS VS. OTHER FORMS OF MEDIASource: ROI Research
    • Site Retargeting
    • “Don’t put all your eggs in one basket.”Average CTR : 0.21% - Marketing Sherpa, 2008
    • WHAT IS YOURDIFFERENTIATION STRATEGY?
    • “Never judge a book by its cover.”
    • 90%  of  informa?on  transmi@ed  to  the  brain  is  visual,  and  visuals    are  processed  60,000X  faster  in  the  brain  than  text.                                                                            -­‐  Source:  3M            
    • 1 month after the introduction ofFacebook timeline for brands, visualcontent -- photos and videos -- saw65% increase in engagement. Source: Simply Measured ...then they bought Instagram.
    • Your customer is the new C-Level boardroom executive.
    • THE SOLUTION?
    • 6 Types of Visual ContentPhotos VideosInfographics MemesComics Visual Note-taking
    • B2C Case Study: Whole Foods
    • B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition
    • Visual does...Brand Awareness Promote Events EducatesBrand Position Product Launches Sell
    • WHAT DOES THE FUTURE HOLD?
    • True Social/Mobile CommercePlatforms and Apps Have To Evolve for Publishers and Advertisers
    • Luminate Image Platform
    • Takeaways•A Return To Traditional (of sorts)•An “All Access Pass”•Images Add Value•Continued Growth•Big Data Equals Big Opportunities
    • Actionable Items•Get your customers involved•Keep context top of mind•Focus on the experience•Utilize your SMEs•Go back to the future•Measure the data