WHY NOW?
(Disruptive)  TECHNOLOGYHardware & Coding Edition
DEATH OF THE HOME PC  Units Sold1000000000 900000000                                                                      ...
SHIFT IN ECOMMERCE                                  Website Traffic By Device100%                                          ...
RESPONSIVE  DESIGN  A Quick History Lesson - Then & Now
Coded Web Timeline1996-2000 HTML WYSIWYG Editors                                    2001 - Tableless, Fluid/ “Liquid” Layo...
User Experience
INFORMATION  OVERLOAD  “We’re	  overwhelmed	  by	  data	  and	  info,	  we	  want	  things	  that	    make	  communica;ons...
“GeAng	  informa;on	  off	  the	  Internet	  is	  like	  trying	  to	  take	  a	  drink	  from	  a	  fire	  hydrant.”       ...
“Anyone?”
Social Is Visual
44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THATPOSTS PHOTOS VS. OTHER FORMS OF MEDIASource: ROI Research
Site Retargeting
“Don’t put all your eggs in one basket.”Average CTR : 0.21% - Marketing Sherpa, 2008
WHAT IS YOURDIFFERENTIATION STRATEGY?
“Never judge a book by its cover.”
90%	  of	  informa?on	  transmi@ed	  to	  the	  brain	  is	  visual,	  and	  visuals	  	  are	  processed	  60,000X	  fast...
1 month after the introduction ofFacebook timeline for brands, visualcontent -- photos and videos -- saw65% increase in en...
Your customer is the new C-Level boardroom executive.
THE SOLUTION?
6 Types of Visual ContentPhotos           VideosInfographics     MemesComics           Visual Note-taking
B2C Case Study: Whole Foods
B2B Case Study: Maersk Line   Positive reinforcement in                              the # of impressions or              ...
Visual does...Brand Awareness    Promote Events    EducatesBrand Position    Product Launches     Sell
WHAT DOES   THE FUTURE  HOLD?
True Social/Mobile CommercePlatforms and Apps Have To Evolve   for Publishers and Advertisers
Luminate Image Platform
Takeaways•A Return To Traditional (of sorts)•An “All Access Pass”•Images Add Value•Continued Growth•Big Data Equals Big Op...
Actionable Items•Get your customers involved•Keep context top of mind•Focus on the experience•Utilize your SMEs•Go back to...
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.

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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

  1. 1. WHY NOW?
  2. 2. (Disruptive) TECHNOLOGYHardware & Coding Edition
  3. 3. DEATH OF THE HOME PC Units Sold1000000000 900000000 Tablets 800000000 700000000 600000000 500000000 Smartphones 400000000 300000000 200000000 Personal Computers 100000000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
  4. 4. SHIFT IN ECOMMERCE Website Traffic By Device100% Tablet90% Smartphone80%70%60%50% PC40%30%20%10% 0% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Source: Monetate
  5. 5. RESPONSIVE DESIGN A Quick History Lesson - Then & Now
  6. 6. Coded Web Timeline1996-2000 HTML WYSIWYG Editors 2001 - Tableless, Fluid/ “Liquid” Layouts2001: Content Management Systems 2005 - Adobe Flash 2010 - Now - HTML5/Mobile Applications/Responsive Design
  7. 7. User Experience
  8. 8. INFORMATION OVERLOAD “We’re  overwhelmed  by  data  and  info,  we  want  things  that   make  communica;ons  more  simple,  less  complex.” -­‐  Jason  Korman,  CEO  of  Gaping  Void
  9. 9. “GeAng  informa;on  off  the  Internet  is  like  trying  to  take  a  drink  from  a  fire  hydrant.” -­‐  Mitchell  Kapor
  10. 10. “Anyone?”
  11. 11. Social Is Visual
  12. 12. 44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THATPOSTS PHOTOS VS. OTHER FORMS OF MEDIASource: ROI Research
  13. 13. Site Retargeting
  14. 14. “Don’t put all your eggs in one basket.”Average CTR : 0.21% - Marketing Sherpa, 2008
  15. 15. WHAT IS YOURDIFFERENTIATION STRATEGY?
  16. 16. “Never judge a book by its cover.”
  17. 17. 90%  of  informa?on  transmi@ed  to  the  brain  is  visual,  and  visuals    are  processed  60,000X  faster  in  the  brain  than  text.                                                                            -­‐  Source:  3M            
  18. 18. 1 month after the introduction ofFacebook timeline for brands, visualcontent -- photos and videos -- saw65% increase in engagement. Source: Simply Measured ...then they bought Instagram.
  19. 19. Your customer is the new C-Level boardroom executive.
  20. 20. THE SOLUTION?
  21. 21. 6 Types of Visual ContentPhotos VideosInfographics MemesComics Visual Note-taking
  22. 22. B2C Case Study: Whole Foods
  23. 23. B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition
  24. 24. Visual does...Brand Awareness Promote Events EducatesBrand Position Product Launches Sell
  25. 25. WHAT DOES THE FUTURE HOLD?
  26. 26. True Social/Mobile CommercePlatforms and Apps Have To Evolve for Publishers and Advertisers
  27. 27. Luminate Image Platform
  28. 28. Takeaways•A Return To Traditional (of sorts)•An “All Access Pass”•Images Add Value•Continued Growth•Big Data Equals Big Opportunities
  29. 29. Actionable Items•Get your customers involved•Keep context top of mind•Focus on the experience•Utilize your SMEs•Go back to the future•Measure the data
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