InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.
InstaBRAND is an 37 page eBook written by Christian Adams for brand and social media managers on the growing trend and importance of crafting a visual storytelling experience.
Joshuamanor007Great presentation! I work on visuals too and use this app www.marqueed.com. Its free and allows you to discuss visuals with others. Would love to know what you think.2 months ago
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing WorldPresentation Transcript
WHY NOW?
(Disruptive) TECHNOLOGYHardware & Coding Edition
DEATH OF THE HOME PC Units Sold1000000000 900000000 Tablets 800000000 700000000 600000000 500000000 Smartphones 400000000 300000000 200000000 Personal Computers 100000000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
RESPONSIVE DESIGN A Quick History Lesson - Then & Now
Coded Web Timeline1996-2000 HTML WYSIWYG Editors 2001 - Tableless, Fluid/ “Liquid” Layouts2001: Content Management Systems 2005 - Adobe Flash 2010 - Now - HTML5/Mobile Applications/Responsive Design
User Experience
INFORMATION OVERLOAD “We’re overwhelmed by data and info, we want things that make communica;ons more simple, less complex.” -‐ Jason Korman, CEO of Gaping Void
“GeAng informa;on off the Internet is like trying to take a drink from a fire hydrant.” -‐ Mitchell Kapor
“Anyone?”
Social Is Visual
44% of usersARE MORE LIKELY TO ENGAGE WITH A BRAND THATPOSTS PHOTOS VS. OTHER FORMS OF MEDIASource: ROI Research
Site Retargeting
“Don’t put all your eggs in one basket.”Average CTR : 0.21% - Marketing Sherpa, 2008
WHAT IS YOURDIFFERENTIATION STRATEGY?
“Never judge a book by its cover.”
90% of informa?on transmi@ed to the brain is visual, and visuals are processed 60,000X faster in the brain than text. -‐ Source: 3M
1 month after the introduction ofFacebook timeline for brands, visualcontent -- photos and videos -- saw65% increase in engagement. Source: Simply Measured ...then they bought Instagram.
Your customer is the new C-Level boardroom executive.
THE SOLUTION?
6 Types of Visual ContentPhotos VideosInfographics MemesComics Visual Note-taking
B2C Case Study: Whole Foods
B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition
Visual does...Brand Awareness Promote Events EducatesBrand Position Product Launches Sell
WHAT DOES THE FUTURE HOLD?
True Social/Mobile CommercePlatforms and Apps Have To Evolve for Publishers and Advertisers
Luminate Image Platform
Takeaways•A Return To Traditional (of sorts)•An “All Access Pass”•Images Add Value•Continued Growth•Big Data Equals Big Opportunities
Actionable Items•Get your customers involved•Keep context top of mind•Focus on the experience•Utilize your SMEs•Go back to the future•Measure the data
Bundit Psac
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