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THE ADVANTAGE OFDIGITAL PHOTOGRAPHY
DIGITAL REVOLUTIONISED    THREE AREAS OF     PHOTOGRAPHY
BUT FIRST ... WHAT IS DIGITAL PHOTOGRAPHY?LET’S EXAMINE THE   DIFFERENCES
ANALOGUE PHOTOGRAPHY•   Images are:•   captured and recorded to    film•   developed and processed in    the darkroom•   p...
DIGITAL PHOTOGRAPHY•   Images are:•   captured by a sensor and    recorded to a memory card•   developed and processed in ...
THREE AREAS WERE REVOLUTIONISED  1.CAPTURE2.PROCESSING   3.OUTPUT
WHAT’S SPECIAL ABOUT      DIGITAL?
DIGITAL PROCESSING ISPOWERED BY INTEGRATED CIRCUITS        THESE ARETHE MOTORS OF THE DIGITAL          AGE
MOORE’S LAW GORDON MOORE,INTEL CO-FOUNDER       1965
THE NUMBER OF COMPONENTS  IN AN INTEGRATED CIRCUIT DOUBLES EVERY TWO YEARS
WHAT DOES THAT MEAN?
THE NUMBER OF COMPONENTS             ≈   THE PROCESSING POWER
MORE COMPONENTS         ≈SMALLER COMPONENTS
SMALL COMPONENTS         ≈SMALLER PROCESSORS
SMALLER PROCESSORS          ≈ FASTER PROCESSORS        ANDCHEAPER PROCESSORS
DOUBLES EVERY TWO     YEARS?
THE PROCESSOR YOU CAN BUY  IN TWO YEARS WILL BE      TWICE AS FAST
THE PROCESSOR YOU CAN BUY IN FOUR YEARS WILL BE   FOUR TIMES AS FAST
THE PROCESSOR YOU CAN BUYIN SIX YEARS WILL BE EIGHT       TIMES AS FAST
THE PROCESSOR YOU CAN BUY IN EIGHT YEARS WILL BE  SIXTEEN TIMES AS FAST
Components             Time  EXPONENTIAL IMPROVEMENT
THIS IS EXPONENTIALIMPROVEMENT THAT AFFECTS    EVERYTHING DIGITAL
THE THREE PHOTOGRAPHIC         AREAS     1.CAPTURE   2.PROCESSING      3.OUTPUT     IMPROVING   EXPONENTIALLY
CAPTURE•   More megapixels•   Greater dynamic range•   Greater ISO sensitivity•   Less noise
PROCESSING•   Faster computers•   Cheaper computers•   More powerful software•   Cheaper software
OUTPUT•   Better screens -    approaching print DPI•   Easier to share images•   Millions of pictures    uploaded to the i...
RECENT HISTORY
FLICKR’S MOST POPULAR              CAMERA 2006•   Canon 350D•   Released: 2005•   Cost: €1099 RRP•   8 megapixel stills•  ...
FLICKR’S MOST POPULAR              CAMERA 2012•   Apple iPhone 4•   Released: 2011•   Cost: £424.68•   5 megapixel stills,...
ONE YEAR OF IMPROVEMENT…•   Apple iPhone 4S•   Released: 2012•   Cost: £424.68•   8 megapixel stills, HDR•   HD (1080p) vi...
CANON 600D•   Canon 600D•   Released: 2011•   Cost: €749 RRP•   18 megapixel stills•   HD (1080p) video•   Capture Only
CAMERAS GETBETTER AND BETTER     AS TIME     PASSES
CAMERAS GETSMALLER AND SMALLER      AS TIME      PASSES
CAMERAS GETCHEAPER AND CHEAPER      AS TIME      PASSES
CAMERAS ARE EVERYWHERE
EVERYONE HAS A CAMERA•   High quality cameras now    come free with mobile    phones•   People can process their    images...
PEOPLE TAKE MORE PHOTOGRAPHS            THAN EVER BEFORE•   Everything is documented - not just special occasions•   250 m...
CAMERAS ARE GETTING      BETTER   SMALLER AND     CHEAPER
THE NEAR FUTURE
IMPROVEMENTS IN    CAPTURE
LIGHT FIELD CAMERAS
LYTRO
RECORDS LIGHT AND INTENSITY
IMAGES ARE FOCUSED ONTO       THE FILM PLANEUSING THE FOCUS RING BEFORE          CAPTURE
RECORDS LIGHT, INTENSITY AND       DIRECTION
WITH DIRECTIONFOCUS CAN BE MADE AFTER        CAPTURE
LET’S SEE THAT AGAIN
CURRENT DISADVANTAGES•   The image is interactive, cannot be printed•   Capturing the direction of light requires a more c...
IMPROVEMENTS IN   PROCESSING
CONTENT AWARE MOVE   PHOTOSHOP CS6
View video demo from Adobe athttp://www.youtube.com/watch?v=UrlsnQ32YhY
IMPROVEMENTS IN    OUTPUT
RETINA DISPLAY•   Super high resolution    screens•   More pixels than a 1080p    HD television on a 9.7 inch    display• ...
SOCIAL NETWORKS•   Facebook - 100 billion    photos•   Flickr - 6 billion photos•   Instagram - 150 million    photos
THE ADVANTAGE OFDIGITAL PHOTOGRAPHY?
MOORE’S LAW
THE THREE AREAS OFEXPONENTIAL IMPROVEMENT      1.CAPTURE    2.PROCESSING       3.OUTPUT
QUESTIONS?
The Advantage of Digital Photography
The Advantage of Digital Photography
The Advantage of Digital Photography
The Advantage of Digital Photography
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The Advantage of Digital Photography

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Digital Photography revolusioned three main areas of photography; capture, processing and output.

Digital technology means these are subject to exponential improvement due to Moore's Law. We examine it's recent impact on photography and look to the near future.

Published in: Art & Photos, Business
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Transcript of "The Advantage of Digital Photography"

  1. 1. THE ADVANTAGE OFDIGITAL PHOTOGRAPHY
  2. 2. DIGITAL REVOLUTIONISED THREE AREAS OF PHOTOGRAPHY
  3. 3. BUT FIRST ... WHAT IS DIGITAL PHOTOGRAPHY?LET’S EXAMINE THE DIFFERENCES
  4. 4. ANALOGUE PHOTOGRAPHY• Images are:• captured and recorded to film• developed and processed in the darkroom• printed chemically or projected
  5. 5. DIGITAL PHOTOGRAPHY• Images are:• captured by a sensor and recorded to a memory card• developed and processed in software like Photoshop• rarely printed but often shared on the internet
  6. 6. THREE AREAS WERE REVOLUTIONISED 1.CAPTURE2.PROCESSING 3.OUTPUT
  7. 7. WHAT’S SPECIAL ABOUT DIGITAL?
  8. 8. DIGITAL PROCESSING ISPOWERED BY INTEGRATED CIRCUITS THESE ARETHE MOTORS OF THE DIGITAL AGE
  9. 9. MOORE’S LAW GORDON MOORE,INTEL CO-FOUNDER 1965
  10. 10. THE NUMBER OF COMPONENTS IN AN INTEGRATED CIRCUIT DOUBLES EVERY TWO YEARS
  11. 11. WHAT DOES THAT MEAN?
  12. 12. THE NUMBER OF COMPONENTS ≈ THE PROCESSING POWER
  13. 13. MORE COMPONENTS ≈SMALLER COMPONENTS
  14. 14. SMALL COMPONENTS ≈SMALLER PROCESSORS
  15. 15. SMALLER PROCESSORS ≈ FASTER PROCESSORS ANDCHEAPER PROCESSORS
  16. 16. DOUBLES EVERY TWO YEARS?
  17. 17. THE PROCESSOR YOU CAN BUY IN TWO YEARS WILL BE TWICE AS FAST
  18. 18. THE PROCESSOR YOU CAN BUY IN FOUR YEARS WILL BE FOUR TIMES AS FAST
  19. 19. THE PROCESSOR YOU CAN BUYIN SIX YEARS WILL BE EIGHT TIMES AS FAST
  20. 20. THE PROCESSOR YOU CAN BUY IN EIGHT YEARS WILL BE SIXTEEN TIMES AS FAST
  21. 21. Components Time EXPONENTIAL IMPROVEMENT
  22. 22. THIS IS EXPONENTIALIMPROVEMENT THAT AFFECTS EVERYTHING DIGITAL
  23. 23. THE THREE PHOTOGRAPHIC AREAS 1.CAPTURE 2.PROCESSING 3.OUTPUT IMPROVING EXPONENTIALLY
  24. 24. CAPTURE• More megapixels• Greater dynamic range• Greater ISO sensitivity• Less noise
  25. 25. PROCESSING• Faster computers• Cheaper computers• More powerful software• Cheaper software
  26. 26. OUTPUT• Better screens - approaching print DPI• Easier to share images• Millions of pictures uploaded to the internet each day
  27. 27. RECENT HISTORY
  28. 28. FLICKR’S MOST POPULAR CAMERA 2006• Canon 350D• Released: 2005• Cost: €1099 RRP• 8 megapixel stills• Capture Only
  29. 29. FLICKR’S MOST POPULAR CAMERA 2012• Apple iPhone 4• Released: 2011• Cost: £424.68• 5 megapixel stills, HDR• HD (720p) video• Capture, Process, Output
  30. 30. ONE YEAR OF IMPROVEMENT…• Apple iPhone 4S• Released: 2012• Cost: £424.68• 8 megapixel stills, HDR• HD (1080p) video• Capture, Process, Output
  31. 31. CANON 600D• Canon 600D• Released: 2011• Cost: €749 RRP• 18 megapixel stills• HD (1080p) video• Capture Only
  32. 32. CAMERAS GETBETTER AND BETTER AS TIME PASSES
  33. 33. CAMERAS GETSMALLER AND SMALLER AS TIME PASSES
  34. 34. CAMERAS GETCHEAPER AND CHEAPER AS TIME PASSES
  35. 35. CAMERAS ARE EVERYWHERE
  36. 36. EVERYONE HAS A CAMERA• High quality cameras now come free with mobile phones• People can process their images without using a computer• People can instantly share their images with their friends
  37. 37. PEOPLE TAKE MORE PHOTOGRAPHS THAN EVER BEFORE• Everything is documented - not just special occasions• 250 million photographs are uploaded to Facebook every day• Out of the estimated 3.5 trillion photos ever taken a whole 10% of them were taken in the past 12 months
  38. 38. CAMERAS ARE GETTING BETTER SMALLER AND CHEAPER
  39. 39. THE NEAR FUTURE
  40. 40. IMPROVEMENTS IN CAPTURE
  41. 41. LIGHT FIELD CAMERAS
  42. 42. LYTRO
  43. 43. RECORDS LIGHT AND INTENSITY
  44. 44. IMAGES ARE FOCUSED ONTO THE FILM PLANEUSING THE FOCUS RING BEFORE CAPTURE
  45. 45. RECORDS LIGHT, INTENSITY AND DIRECTION
  46. 46. WITH DIRECTIONFOCUS CAN BE MADE AFTER CAPTURE
  47. 47. LET’S SEE THAT AGAIN
  48. 48. CURRENT DISADVANTAGES• The image is interactive, cannot be printed• Capturing the direction of light requires a more complex and larger sensor• Images currently limited to 1.2 megapixels
  49. 49. IMPROVEMENTS IN PROCESSING
  50. 50. CONTENT AWARE MOVE PHOTOSHOP CS6
  51. 51. View video demo from Adobe athttp://www.youtube.com/watch?v=UrlsnQ32YhY
  52. 52. IMPROVEMENTS IN OUTPUT
  53. 53. RETINA DISPLAY• Super high resolution screens• More pixels than a 1080p HD television on a 9.7 inch display• 264 pixels per inch, almost print like
  54. 54. SOCIAL NETWORKS• Facebook - 100 billion photos• Flickr - 6 billion photos• Instagram - 150 million photos
  55. 55. THE ADVANTAGE OFDIGITAL PHOTOGRAPHY?
  56. 56. MOORE’S LAW
  57. 57. THE THREE AREAS OFEXPONENTIAL IMPROVEMENT 1.CAPTURE 2.PROCESSING 3.OUTPUT
  58. 58. QUESTIONS?
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