Fundamentals Of Direct Mail Presented By Christiana Stergiou India 2008

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Introducing all the techniques needed to produce a simple, successful appeal mailing to donors. Presented by Christiana Stergiou at the 19th SAFRW conference held 23 - 26 August 2008 in Agra

Introducing all the techniques needed to produce a simple, successful appeal mailing to donors. Presented by Christiana Stergiou at the 19th SAFRW conference held 23 - 26 August 2008 in Agra

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  • 1. Pareto Presents… Fundamentals of Direct Mail christiana@paretofundraising.com www.paretofundraising.com © Pareto Fundraising 2008
  • 2. Christiana Stergiou © Pareto Fundraising 2008
  • 3. What is direct marketing? © Pareto Fundraising May 2008
  • 4. Growing your revenue Government Become a business Strategic growth Mergers and Individuals: acquisitions Direct marketing © Pareto Fundraising May 2008
  • 5. Skills you need © Pareto Fundraising May 2008