Christian Bock CD/AD Broad Overview

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    Christian Bock CD/AD Broad Overview - Presentation Transcript

    1. >>work experience The Bock Agency, Inc. (Consulting for Agencies & Corporate Communications Departments) Creative Director; Principle, September 1993 to Present I Clients include Young & Rubicam, Saatchi & Saatchi Healthcare, Grey Advertising, BMG Entertainment, Medicus Advertising (Publicis), Warner Music Group, Westwood One Communications, K-Rock, Drama Dept., H my name is O ELL Marke Communications, Sotheby’s, First Union Bank, Faulkner & Gray Publishers, Bertelsmann/AOL Time Warner/Bookspan, Harrison and Star Advertising, R.I. James Executive Recruiters, Lasky & Douglass Accounting, Spearhead System Consultants, Backlot Marketing Solutions, Exormedia Group and Gotham Brokerage. ock ristian B Millennium Communications, Inc., Advertising Agency, LI, NY Ch ncy.com www.bockage 5233 Creative Director in Interactive Group, June 2008 to November 2008 I I Managing Director leading creative arm of integrated advertising boutique as part of executive team. Client work included Chase, Cablevision News 12, Hyatt Hotels, ESPN, Pendaflex, George Weston Bakeries [516] 680 aol.com + 02@ (Arnold and Boboli) and New World Pasta (Ronzoni and other national brands.) christian519 1-800-flowers.com, Inhouse Advertising Agency for e-commerce retail enterprise, LI, NY Creative Director, February 2004 to July 2008 I Creative Director managing a group of 16 direct reports including art directors, designers, photographers, developers, and support staff for all corporate print and interactive work. Develop marketing solutions with V.P of Brand Communications & Advertising for one billion dollar corporation. Over 40% enterprise level . revenue growth within 3 years. I Rebuilding the structure of an internal agency to be more streamlined and fully functioning. Revised all aspects of creative group including personnel, development structure, business model, budgets, vendors, and equipment. I Concepting for all channels including broadcast TV, print ads, outdoors, website, rich media banners, portals and affiliate marketing, new & emerging technologies (Mobile Cellular RipRoad, Reactrix, Captivate, YouTube, UGEN User Generated Content), eGames and interactive contests/sweepstakes, Second Life, digital social networks, widgets, web videos, interactive kiosks, direct mail, retail, collateral and design. I Developed strong and concise brand messaging and corporate identity. I Creative lead on International expansion and umbrella brand for all cross enterprise brands. I Creative head of partnership relations such as Martha Stewart Living Omnimedia, GMC, Dana Buchman Fashions and Disney. Development of new business pitches for all corporate initiatives. I Established retail group to support fast growing brick and mortar operations. I Manage both inhouse and external photo studios, retouching, and printing. I Fully integrated all facets of creative team (art, copy, strategy, photography, production, traffic and IT) through my extensive agency experience and the latest technology. Sudler & Hennessey, Inc., (Division of Young & Rubicam/WPP) Advertising Agency, NYC, NY Senior Art Director in Healthcare/Consumer Group, January 2000 to February 2004 (Fulltime Freelance) I Senior Art Director concepting work in Healthcare/Consumer group, including broadcast, print ads, direct mail, collateral and design. I Client work included Unilever (Dove and all Free Clear), Pfizer/Pharmacia, Colgate, Forrest, Roche, AstraZeneca and new business. Margeotes | Fertitta + Partners, LLC, Advertising Agency, NYC, NY Senior Art Director in General Group, August 1999 to January 2000 I Senior Art Director concepting work in General group, including broadcast, print ads, direct mail, retail and design. I Client work included SunCom Cellular (AT&T), NFL Sunday Ticket and The Jewish Board of Family and Children’s Services. Bozell Worldwide, Inc., Advertising Agency, NYC, NY Art Director in General Group, March 1999 to August 1999 I Art Director concepting work in General group, including print ads, collateral, retail and design. I Client work included Bell Atlantic Mobile, Jergens and new business. Jeff St. Onge & Friends, Inc., Advertising Agency, NYC, NY Art Director in Integrated Group, March 1997 to March 1999 I Art Director producing work from concept to completion, including print ads, direct mail, collateral, interactive and design. I Client work included Sony Plaza, Perrier, NationsBank, CAK Universal Credit Corp., BMG Entertainment, Harry Winston Jewelers, DeBeers, Charles Schwab, Dreyfus Financial Services and new business. Adcomm Design, Inc., Graphic Design Firm & Prepress House, NYC, NY Art Director/Designer and Production Artist, August 1995 to March 1997 I Design of print ads, CD packaging and branding efforts. I Complete prepress knowledge of color separations, hi-end drum scanning, photo retouching and color proofing. I Client work included TVT Records, Caroline Records and Rizzoli International Publications. >>education The School of Visual Arts, NYC, NY B.F.A. in Media Arts and Illustration/Design, 1994; International Scholarship recipient I Special emphasis on effective marketing, design and communication skills. >>skills Proficient in Adobe Creative Suite, QuarkXPress and all major design applications. Full expertise and managerial I experience in technologies across all print and digital media. Advanced hardware, networking and technical skills. >>foreign language Fluent in Spanish. >>portfolio//reel //references Select client work available at www.bockagency.com and www.linkedin.com/in/cjbock. Full book available upon request.
    2. find a beautiful stranger Remember, Valentine’s Week starts on February 9th Call 1-800-FLOWERS® (1-800-356-9377) Click www.1800flowers.com or Come in!
    3. be spontaneous There’s always a reason to send fresh, beautiful roses to someone you care about. A commitment ceremony, milestone birthday, poignant anniversary or just because it’s Tuesday. Order now during our Summer Rose Celebration and save. Go ahead—be spontaneous and make any day their day. Call 1-800-FLOWERS® (1-800-356-9377) Click www.1800flowers.com or Come in!
    4. a 12-year-old whose only “family” are the kids in his gang an 86-year-old man with no one to sing to him These are the kinds of people we help. New Yorkers of every racial, religious and economic background. New Yorkers in need of our 167 community-based programs. We’re the premier voluntary mental health and social service agency in the United States. And, we’re here to help. Jewish Board of Family and Children’s Services, Inc.
    5. a junkie about to lose custody of both her kids a rosy infant whose parents can,t afford vaccines These are the kinds of people we help. New Yorkers of every racial, religious and economic background. New Yorkers in need of our 167 community-based programs. We’re the premier voluntary mental health and social service agency in the United States. And, we’re here to help. Jewish Board of Family and Children’s Services, Inc.
    6. of oul he s on t ercy ve m EIL Life s ha YW Jesu May S T ACE ternal E Into 9, 1999 red Ente April 2 the grandmother who must now take in her daughter,s orphans a six year veteran of child abuse These are the kinds of people we help. New Yorkers of every racial, religious and economic background. New Yorkers in need of our 167 community-based programs. We’re the premier voluntary mental health and social service agency in the United States. And, we’re here to help. Jewish Board of Family and Children’s Services, Inc.
    7. D
    8. Care Instructions: • Here are some care steps for N A Dana’s product. General care for M each specific product. H C • Here are some care steps for U B Dana’s product. N NA • Here are some care steps for M DA Dana’s product. Y A • Here are some care steps for B Dana’s product. B D H E C N ET • Here are some care steps for U D PR Dana’s product. General care for A each specific product. B ER A D NT • Here are some care steps for Y I Dana’s product. General care for M each specific product. P .CO TE E RS E R N INT E W R O H OM FL - S 00 E -8 .C 1 A M R C
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    10. Fashion and trend guide, but never dominate our collection. Evolution of women and space through the hand and eye of Dana Buchman. 1-800-FLOWERS.COM INTERPRETED BY DANA BUCHMAN
    11. FREE to Explore FREE to Expllore FREE to Exp ore Sony T E C H N O L O G Y L A B AFTERNOON SO DO WE. GOT A FREE ?
    12. fig. 8 THE OFFICIAL NFL SIGNAL FOR DELAY OF GAME or I WON’T MOVE FROM THIS SPOT UNTIL SOMEONE GETS ME THE LAST SIX WEEKS OF THIS SEASON AND ALL OF NEXT SEASON FOR ONLY $189. C’mon, get moving! Get NFL SUNDAY TICKET today and you’ll get over 200 matchups over the course of the regular season. That’s right, all the glorious gut-wrenching moments, all in the comfor t of your own home. And here’s the kicker. If you order by September 30th, 1999, you’ll receive the 1999 Preview issue of NFL Insider magazine and the Januar y Super Bowl XXXIV issue. Plus, you’ll get all the other exclusive add-ons only the NFL can provide. Like up-to-the-minute scores and stats on NFL SUNDAY SNAP, classic NFL moments on NFL SUNDAY TICKET EXTRA and in-depth analysis from coaches’ shows across the league. It’s your call. Order NFL SUNDAY TICKET for only $159. W E ’ V E GOT Y O U R G A M E Ca l l 1 - 8 8 8 - N F L - 8 7 5 8 Blackout restrictions apply. Commercial locations require an appropriate license agreement. Commercial signal theft is subject to civil and criminal penalties. Programming consists of all the Sunday games broadcast on FOX and CBS at 1pm and 4pm ET. “NFL”, the NFL Shield and NFL SUNDAY TICKET are registered trademarks of the National Football League and its af filiates. $9.97 is allocated to NFL Insider and is non-deductible fr om your NFL SUNDAY TICKET subscription. ©1999 www.nflsundayticket.com
    13. fig. 22 THE OFFICIAL NFL SIGNAL FOR ILLEGAL MOTION or I’VE HAD IT UP TO HERE WITH MY WIFE. I’M GETTING THE REST OF THIS SEASON PLUS ALL OF NEXT YEAR’S FOR ONLY $189. C’mon, get moving! Get NFL SUNDAY TICKET today and you’ll get over 200 matchups over the course of the regular season. That’s right, all the glorious gut-wrenching moments, all in the comfor t of your own home. And here’s the kicker. If you order by September 30th, 1999, you’ll receive the 1999 Preview issue of NFL Insider magazine and the Januar y Super Bowl XXXIV issue. Plus, you’ll get all the other exclusive add-ons only the NFL can provide. Like up-to-the-minute scores and stats on NFL SUNDAY SNAP, classic NFL moments on NFL SUNDAY TICKET EXTRA and in-depth analysis from coaches’ shows across the league. It’s your call. Order NFL SUNDAY TICKET for only $159. W E ’ V E GOT Y O U R G A M E Ca l l 1 - 8 8 8 - N F L - 8 7 5 8 Blackout restrictions apply. Commercial locations require an appropriate license agreement. Commercial signal theft is subject to civil and criminal penalties. Programming consists of all the Sunday games broadcast on FOX and CBS at 1pm and 4pm ET. “NFL”, the NFL Shield and NFL SUNDAY TICKET are registered trademarks of the National Football League and its af filiates. $9.97 is allocated to NFL Insider and is non-deductible fr om your NFL SUNDAY TICKET subscription. ©1999 www.nflsundayticket.com
    14. SM Melissa’s Life we get it. Two months from now she’ll have: An old boss who thinks 10 pm is the perfect time for a conference call. A new boss who thinks 2 am is the perfect time for warm milk. A wireless company with the flexibility to change. Melissa’s Plan $40 for 300 minutes (that’s am or pm). Call anyone in the country from our nine states for the price of a local call. First we’ll talk about your life. Then we’ll talk about your plan. 1-877-CALL SUN
    15. SM we get it. Colin’s Life Colin has a business in Miami. A house in Atlanta. An old girlfriend in Baltimore. A new girlfriend next door. And a tendency to let more than his mind wander. Colin’s Plan $60 for 600 minutes. Call anyone in the country from our nine states for the price of a local call. First we’ll talk about your life. Then we’ll talk about your plan. 1-877-CALL SUN
    16. SM Mark’s Mom’s Life we get it. Part-time MIS Director. Part-time future Olympian’s chauffeur. With a full-time need to stay connected to a son who’s barely begun to do the doggy paddle. Mark’s Mom’s Plan $40 for 300 minutes. Call anyone in the country from these 9 states for the price of a local call. First we’ll talk about your life. Then we’ll talk about your plan. 1-877-CALL SUN
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    20. Next Stop Israel!
    21. T classic Cosmopolitan he done up by
    22. Shaken, L.A. Style Som ethi ng big is com ing June 200 6
    23. + + Coming to New York City, June 2006
    24. Flash driven landing page still 1
    25. Flash driven landing page still 2
    26. >1 >2 >3 >4 >5 >6 frames of animated banner for www.marthastewart.com (flash driven or animated gif)
    27. Mom always said “Better safe than sorry”. Smart home insurance.We’ve got you covered.
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    Christian Bock Creative Work Overview

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