The product manager for coffee development at Kraft Foods Canada is faced with a decision of whether to embark on a marketing initiative for Kraft’s coffee pod machines in Canada. The machines dispense a single serving of coffee, and are currently being launched by Kraft in the United States. While existing Kraft brands dominate 1/3 of the Canadian market, 2/3 of market is occupied by competitors. While higher-priced premium is a smaller market, it is growing rapidly. Coffee sales were greatest among middle to upper income Canadians.
Warmed Blankets, Air Circulating Blankets, Electric Blankets, Water Circulating Blankets, Adjusting room temperature, Heating Lamps (Infrared), Intravenous fluids (warmed), medication, Heated Mattresses
How should Augustine Medical price the Bair Hugger Patient Warming System?