• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media in the enterprise
 

Social Media in the enterprise

on

  • 2,146 views

A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special ...

A brief deck (it's a lot of slides, but can be run through in 30 mins or so) to provide a basic overview of how markets and marketing has changed and why that should drive in social media. Special thanks to Lee White for some of the slides that define social media, to gaipingvoid.com for the cartoons and Flickr users for the pictures.

Statistics

Views

Total Views
2,146
Views on SlideShare
2,126
Embed Views
20

Actions

Likes
2
Downloads
0
Comments
2

2 Embeds 20

http://www.chriskelley.org 18
http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • I just found this presentation. You are welcome. I am glad you found my presentation such an inspiration.
    Are you sure you want to
    Your message goes here
    Processing…
  • It's not completely explained in the slides, but it's actually NOT a good thing to be putting chocolate sauce on your meatballs. If you read the book, it's a metaphor for trying to do the 'new marketing' when your products and distribution don't line up.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media in the enterprise Social Media in the enterprise Presentation Transcript

    • This conversation is not about…
    • Trends
    • Tactics
    • This conversation is about… …conversations …attention …why?
    • What are markets?
    • Published in 1998 95 theses about the way the world was changing The first three: 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice.
    • What is marketing?
    • If markets are conversations, then marketing should just be about listening and talking… …once, goods were scarce…and marketing was easy …the industrial revolution changed markets…goods were plentiful and information was scarce …the internet revolution changed markets again…goods and information were plentiful… Today attention is scarce
    • So what really changed?
    • More Products More Media More Access
    • Did anything stay the same?
    • Does all this really effect our markets?
    • “Fully 89% of the CIOs said they had adopted at least one of six prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social networking, and content tagging - and a remarkable 35% said they were already using all six of the tools.” Forrester Oct, 2007 “Web 2.0 comes to the enterprise”
    • Some people think things will always …others think that change will be the way they are today… happen overnight The truth lies in the middle Rome wasn’t built in a day… …but a lot of it burned in one night
    • How do you get attention?
    • How can you have a conversation with people in a global market?
    • Social Media
    • What is Social Media?
    • Blogs Social Networks Wikis RSS Podcasts Mashups
    • Well… sort of.
    • Social Media Really is…
    • a Conversation…
    • That is powered by…
    • Blogs Social Networks Wikis RSS Podcasts Mashups
    • It is a conversation between…
    • Customers…
    • Employees…
    • Investors…
    • …People!
    • And guess what?
    • The social media conversation is…
    • Not Organized
    • Not Controlled
    • And not on message.
    • The conversation is…
    • Vibrant
    • Emergent
    • Fun
    • Compelling
    • and full of insight…
    • …if we choose to join.
    • To join the conversation, we need to be…
    • Present.
    • We begin by listening.
    • It will get messy …
    • We need to become less a marching band… …and more a jazz band
    • But why do we need to listen before we join the conversation?
    • “Online Markets... Networked markets are beginning to self- organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.” The Cluetrain Manifesto: The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000
    • Social Media is…
    • …a brand new way of understanding and conversing with markets, not just another messaging channel.
    • Are You Listening? Good start. But it’s not enough. The preceding was generously shared by Lee White on slideshare.net: http://www.slideshare.net/leewhite/social-media-is/
    • Alignment
    • The functions of any organization: Close Sales Make noise about what you sell Determine how to distribute what you sell Gain an advantage through manufacturing, technology, or research
    • Most common question about social media: “How can we make this new stuff work for us?” Wrong Question Right Question “How do we become an organization that thrives on new marketing?”
    • So now... …the hard questions
    • Do you really believe attention is what matters? Do you believe that conversation is the best way to get attention? Do you believe these changes are impacting our customers? Are you ready to have a conversation with your customers? At scale? For everyone to see? Are you ready to be genuine? Do you have anything to say? Are you ready to listen…even if you don’t like what is said all the time? Are you ready to act like a member of a jazz band instead of a marching band? Do you have meatballs or something that goes with chocolate sauce and whipped cream?
    • Special Thanks to: • Flickr users for photos • Gapingvoid for cartoons • Lee White for the slides on Social Media (via slideshare.net)