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GST 2008 Channel Marketing
GST 2008 Channel Marketing
GST 2008 Channel Marketing
GST 2008 Channel Marketing
GST 2008 Channel Marketing
GST 2008 Channel Marketing
GST 2008 Channel Marketing
GST 2008 Channel Marketing
GST 2008 Channel Marketing
GST 2008 Channel Marketing
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GST 2008 Channel Marketing


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  • Transcript

    • 1. Partner Marketing Mid-Market Session – GST 2008 Chris Kelley VP, Partner & Platform Marketing [email_address]
    • 2. Topics
      • Global Marketing Strategy
      • Partner Marketing Strategy
      • 2008 Priorities & Investments:
        • Channel Marketing Organization
        • Marketing Services
        • Marketing Training
        • Communications
      • The marketing plan – where the rubber meets the road
    • 3. Siemens PLM Software Marketing Strategy
      • Build marketing programs that
        • are easy to execute
        • are globally effective
        • focus attention on our differentiators
        • drive awareness and create leads
      • Focus on delivering and executing marketing programs:
        • Standard Bill of Materials
        • Scalable execution options
    • 4. Channel Marketing
      • Corporate Channel Marketing started in late 2005
      • New for 2007: Zone Channel Marketing
      Channel Marketing Productivity & Capacity Leads & Revenue Zone Teamcenter Marketing Zone NX Marketing Zone Tecnomatix Marketing Zone Velocity Marketing Direct Indirect
    • 5. 2008 Marketing Organization & Deliverables: Investing in Partner Success Chris Kelley VP, Partner & Platform Marketing Dane Moorefield Director, Global Partner Marketing Andy Swiecki Manager, Partner Marketing Bob Jablonski Manager, Partner Marketing Zone & Country Portfolio / Industry Marketing Velocity lead NX Lead Teamcenter Lead Tecnomatix Lead Industry Lead(s) Marketing Services Marketing Training Communications Partners 2008 Marketing Programs Zone Channel Marketing Indrakanti Chakravarthy Manager, Channel Marketing Tony Gu Manager, Channel Marketing Erwin de Werd Manager, Channel Marketing Zone Channel Managers (XX) Country Channel Marketing Managers (YY) Channel Communication & Marketing Enablement Corporate Partner Marketing
      • Corporate Portfolio Marketing
      • Velocity Portfolio: Bruce Boes
      • Enterprise Portfolio: Eric Sterling
        • NX: Paul Brown
        • Teamcenter: Bill Boswell
        • Tecnomatix: Alain Iung
      • Corporate Industry Marketing
      • Industry: Leif Pedersen
        • Aero: Tim Nichols
        • Auto: Dave Taylor
        • CPG: Dan Staresinic
        • HTE: Tom Maurer
        • Machinery: Fran’s Adamowicz
      Marketing Program Development & Communication
    • 6. Marketing Services for Partners: Using MDF Effectively
      • Objective: provide packaged marketing services for partners
        • maximize return on MDF spend
        • leverage scale of Siemens
        • connect directly with marketing programs
      • Services offered:
        • Telemarketing
        • Web
        • Customer Newsletter
        • Ads (online)
        • MyMOD
        • MyPOD
        • Case Studies
        • Cost:
        • Free to $3,000
        • Can be covered by MDF
      • How to leverage
        • Take a flyer
        • Contact your channel manager
        • Make them part of your business/marketing plan
    • 7. Marketing Training for Partners
      • Objective: provide training to increase marketing effectiveness
        • Basic marketing terms and process
        • Siemens PLM Software marketing program framework
        • Program selection and execution – ‘on a shoestring’
      • Classes offered:
        • Live workshop: Building your pipeline through better marketing
          • America’s: Jan 28 th – St Louis, MO (America’s Channel Marketing Training)
          • EMEA: Feb 4-5 th – Athens Greece (EMEA Channel Kickoff)
          • Asia Pacific: Feb 23 rd – Sanya, China (AP Channel Kickoff)
        • Webcast series
          • Elements of a marketing plan : March
          • Delivering an effective direct mail campaign : April
          • Best practices in seminar execution : May
      • How to leverage
        • Get the right people to attend the workshop in your zone
        • Look for webcast details in channel newsletter
    • 8. Communications
      • Monthly distribution
      • Opt-in
      • Top news
      • Policy changes
      • Upcoming events
      • Promotions
      • Case studies
      • Product updates
      Channel Newsletter
        • Online access (www)
        • WebKey required
        • Sales tools
        • Marketing collateral
        • Partner handbook
        • Coming soon – Industry Information!
      Partner Portal
      • Desktop access (flash)
      • WebKey required
      • Marketing Programs
      • Marketing Collateral
      • Sales Guides
      • Templates
      Pocket Portal
    • 9. The marketing plan: A shared responsibility Business Plan Communications Marketing Plan Marketing Training Marketing Programs MDF Marketing Services Execution Pipeline Siemens PLM Software Partner Revenue
    • 10. What to do next Grab the marketing services flyer Sign up for your zone marketing training session Get to know your country channel marketing manager and zone channel marketing manager Get smart about the 2008 marketing programs Sign up for the partner newsletter Check out the partner portal and the pocket portal (Americas) Build and begin executing your marketing plans As soon as you get back…. While you’re here…. By March 30, 2008….