Partner Marketing Mid-Market Session – GST 2008 Chris Kelley VP, Partner & Platform Marketing [email_address]

Topics Global Marketing Strategy Partner Marketing Strategy 2008 Priorities & Investments: Channel Marketing Organization Marketing Services Marketing Training Communications The marketing plan – where the rubber meets the road

Global Marketing Strategy

Partner Marketing Strategy

2008 Priorities & Investments:

Channel Marketing Organization

Marketing Services

Marketing Training

Communications

The marketing plan – where the rubber meets the road

Siemens PLM Software Marketing Strategy Build marketing programs that are easy to execute are globally effective focus attention on our differentiators drive awareness and create leads Focus on delivering and executing marketing programs: Standard Bill of Materials Scalable execution options

Build marketing programs that

are easy to execute

are globally effective

focus attention on our differentiators

drive awareness and create leads

Focus on delivering and executing marketing programs:

Standard Bill of Materials

Scalable execution options

Channel Marketing Corporate Channel Marketing started in late 2005 New for 2007: Zone Channel Marketing Channel Marketing Productivity & Capacity Leads & Revenue Zone Teamcenter Marketing Zone NX Marketing Zone Tecnomatix Marketing Zone Velocity Marketing Direct Indirect

Corporate Channel Marketing started in late 2005

New for 2007: Zone Channel Marketing

2008 Marketing Organization & Deliverables: Investing in Partner Success Chris Kelley VP, Partner & Platform Marketing Dane Moorefield Director, Global Partner Marketing Andy Swiecki Manager, Partner Marketing Bob Jablonski Manager, Partner Marketing Zone & Country Portfolio / Industry Marketing Velocity lead NX Lead Teamcenter Lead Tecnomatix Lead Industry Lead(s) Marketing Services Marketing Training Communications Partners 2008 Marketing Programs Zone Channel Marketing Indrakanti Chakravarthy Manager, Channel Marketing Tony Gu Manager, Channel Marketing Erwin de Werd Manager, Channel Marketing Zone Channel Managers (XX) Country Channel Marketing Managers (YY) Channel Communication & Marketing Enablement Corporate Partner Marketing Corporate Portfolio Marketing Velocity Portfolio: Bruce Boes Enterprise Portfolio: Eric Sterling NX: Paul Brown Teamcenter: Bill Boswell Tecnomatix: Alain Iung Corporate Industry Marketing Industry: Leif Pedersen Aero: Tim Nichols Auto: Dave Taylor CPG: Dan Staresinic HTE: Tom Maurer Machinery: Fran’s Adamowicz Marketing Program Development & Communication

Corporate Portfolio Marketing

Velocity Portfolio: Bruce Boes

Enterprise Portfolio: Eric Sterling

NX: Paul Brown

Teamcenter: Bill Boswell

Tecnomatix: Alain Iung

Corporate Industry Marketing

Industry: Leif Pedersen

Aero: Tim Nichols

Auto: Dave Taylor

CPG: Dan Staresinic

HTE: Tom Maurer

Machinery: Fran’s Adamowicz

Marketing Services for Partners: Using MDF Effectively Objective: provide packaged marketing services for partners maximize return on MDF spend leverage scale of Siemens connect directly with marketing programs Services offered: Telemarketing Web Customer Newsletter Ads (online) MyMOD MyPOD Case Studies Cost: Free to $3,000 Can be covered by MDF How to leverage Take a flyer Contact your channel manager Make them part of your business/marketing plan

Objective: provide packaged marketing services for partners

maximize return on MDF spend

leverage scale of Siemens

connect directly with marketing programs

Services offered:

Telemarketing

Web

Customer Newsletter

Ads (online)

MyMOD

MyPOD

Case Studies

Cost:

Free to $3,000

Can be covered by MDF

How to leverage

Take a flyer

Contact your channel manager

Make them part of your business/marketing plan

Marketing Training for Partners Objective: provide training to increase marketing effectiveness Basic marketing terms and process Siemens PLM Software marketing program framework Program selection and execution – ‘on a shoestring’ Classes offered: Live workshop: Building your pipeline through better marketing America’s: Jan 28 th – St Louis, MO (America’s Channel Marketing Training) EMEA: Feb 4-5 th – Athens Greece (EMEA Channel Kickoff) Asia Pacific: Feb 23 rd – Sanya, China (AP Channel Kickoff) Webcast series Elements of a marketing plan : March Delivering an effective direct mail campaign : April Best practices in seminar execution : May … How to leverage Get the right people to attend the workshop in your zone Look for webcast details in channel newsletter

Objective: provide training to increase marketing effectiveness

Basic marketing terms and process

Siemens PLM Software marketing program framework

Program selection and execution – ‘on a shoestring’

Classes offered:

Live workshop: Building your pipeline through better marketing

America’s: Jan 28 th – St Louis, MO (America’s Channel Marketing Training)

EMEA: Feb 4-5 th – Athens Greece (EMEA Channel Kickoff)

Asia Pacific: Feb 23 rd – Sanya, China (AP Channel Kickoff)

Webcast series

Elements of a marketing plan : March

Delivering an effective direct mail campaign : April

Best practices in seminar execution : May

…

How to leverage

Get the right people to attend the workshop in your zone

Look for webcast details in channel newsletter

Communications Monthly distribution Opt-in Top news Policy changes Upcoming events Promotions Case studies Product updates Channel Newsletter Online access (www) WebKey required Sales tools Marketing collateral Partner handbook Coming soon – Industry Information! Partner Portal Desktop access (flash) WebKey required Marketing Programs Marketing Collateral Sales Guides Templates Pocket Portal

Monthly distribution

Opt-in

Top news

Policy changes

Upcoming events

Promotions

Case studies

Product updates

Online access (www)

WebKey required

Sales tools

Marketing collateral

Partner handbook

Coming soon – Industry Information!

Desktop access (flash)

WebKey required

Marketing Programs

Marketing Collateral

Sales Guides

Templates

The marketing plan: A shared responsibility Business Plan Communications Marketing Plan Marketing Training Marketing Programs MDF Marketing Services Execution Pipeline Siemens PLM Software Partner Revenue

What to do next Grab the marketing services flyer Sign up for your zone marketing training session Get to know your country channel marketing manager and zone channel marketing manager Get smart about the 2008 marketing programs Sign up for the partner newsletter Check out the partner portal and the pocket portal (Americas) Build and begin executing your marketing plans As soon as you get back…. While you’re here…. By March 30, 2008….