BUILDING TALENT NETWORKS
FACEBOOK
ON
Presented December 6, 2007 • 11:30 am
Bell Harbor International Conference Center

AGENDA
1. Why Facebook?
2. Brief introduction to Jobster
3. Lessons, tips and tricks
4. Apps worth checking out
5. Building Talent Networks on Facebook
6. Q&A

WHY FACEBOOK?
• #5 most visited website in the U.S.
• #1 site among Men and Women age 17-251
• 60 million users
• 40% of Facebook users are 25-35 year olds
• 25-35 is fastest growing portion of Facebook
• Nearly 90% share of college audience3
• Rapid growth outside of U.S.3

JOBSTER CONNECTS EMPLOYERS WITH
VALUABLE AUDIENCES
• Jobster is the leading
innovator in online
recruitment technology.
• We help recruiters post jobs,
search candidates, message
prospects, and manage
relationships.
• Jobster helps employers build
private talent networks though
our referral networking
technology.

WHAT FACEBOOK USERS WANT
• Facebook users want ways to get noticed by
employers, to interact with employers, and to
get ahead in their career.
• Reaching out to Facebook users has to be
done carefully, in manner that maps to the way
that Facebook works.
• Facebook users do NOT want potential
employers trolling their profiles.

BE AUTHENTIC
• Are you and your company on Facebook?
• Are you networking?
• Are you joining groups and commenting on
strings?
• Do you have a company fan page?
• Are you publishing your company blog on
Facebook?

STATUS UPDATES

FAN PAGES

BLOGS

APPLICATIONS WORTH
CHECKING OUT

APPLICATIONS WORTH
CHECKING OUT

JOBSTER ON FACEBOOK
• Jobster is the only career
application that helps employers
build direct connections with
Facebook users

HOW DOES IT WORK?
1.Facebook users
sign up for employer
Talent Networks as
part of the setup
process
2.Users can select
from Featured
Employers or
browse by category

HOW DOES IT WORK?
3. Their career interests,
location, relevant
Facebook profile info, and
e-mail address are
automatically added to
your Jobster Talent
Network

HOW DOES IT WORK? IT’S VIRAL!
4. When Facebook users
join your Talent
Network, it notifies all
of their Facebook
friends and
encourages them to
join too.

HOW DOES IT WORK?
ADDITIONAL FEATURES
5. When Facebook users
interact with Jobster
on Facebook, they
see your branded ads
(requires optional
media packages)

HOW DOES IT WORK?
ADDITIONAL FEATURES
6. Jobster helps
Facebook users ask
their network for
career advice. The
Jobster application
helps users ask
questions of groups of
friends based on
where they’ve worked

HOW DOES IT WORK?
ADDITIONAL FEATURES
7. Jobster helps
Facebook users ask
their network for
career advice

HOW DOES IT WORK?
ADDITIONAL FEATURES
8. Jobster is integrated
right into users’
profiles – keeping
them coming back
and telling their
friends about
employer talent
networks

FACEBOOK USERS ARE ADDED
TO YOUR JOBSTER DASHBOARD

MANAGE YOUR FACEBOOK NETWORK FROM
YOUR JOBSTER DASHBOARD
Works seamlessly with
Jobster Sourcing Tools
Facebook users are
imported directly into an
employer’s company
network

MESSAGE YOUR FACEBOOK NETWORK
ABOUT CAREER EVENTS, JOBS, ETC.
Employers can then
message Facebook
users as a group or
individually about job
openings, upcoming
events, or a part of a
referral campaign
Employers do not need
to be Facebook users
From your Facebook Network
to benefit from Jobster
on Facebook

Thank you
Friend me on Facebook
http://profile.to/christian.anderson
Or email me at:
Christian.anderson@Jobster.com