Jobster   Webmediaforum 12 6 07
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Jobster Webmediaforum 12 6 07 Presentation Transcript

  • 1. BUILDING TALENT NETWORKS FACEBOOK ON Presented December 6, 2007 • 11:30 am Bell Harbor International Conference Center
  • 2. AGENDA 1. Why Facebook? 2. Brief introduction to Jobster 3. Lessons, tips and tricks 4. Apps worth checking out 5. Building Talent Networks on Facebook 6. Q&A
  • 3. WHY FACEBOOK? • #5 most visited website in the U.S. • #1 site among Men and Women age 17-251 • 60 million users • 40% of Facebook users are 25-35 year olds • 25-35 is fastest growing portion of Facebook • Nearly 90% share of college audience3 • Rapid growth outside of U.S.3
  • 4. JOBSTER CONNECTS EMPLOYERS WITH VALUABLE AUDIENCES • Jobster is the leading innovator in online recruitment technology. • We help recruiters post jobs, search candidates, message prospects, and manage relationships. • Jobster helps employers build private talent networks though our referral networking technology.
  • 5. WHAT FACEBOOK USERS WANT • Facebook users want ways to get noticed by employers, to interact with employers, and to get ahead in their career. • Reaching out to Facebook users has to be done carefully, in manner that maps to the way that Facebook works. • Facebook users do NOT want potential employers trolling their profiles.
  • 6. BE AUTHENTIC • Are you and your company on Facebook? • Are you networking? • Are you joining groups and commenting on strings? • Do you have a company fan page? • Are you publishing your company blog on Facebook?
  • 7. STATUS UPDATES
  • 8. FAN PAGES
  • 9. BLOGS
  • 10. APPLICATIONS WORTH CHECKING OUT
  • 11. APPLICATIONS WORTH CHECKING OUT
  • 12. JOBSTER ON FACEBOOK • Jobster is the only career application that helps employers build direct connections with Facebook users
  • 13. HOW DOES IT WORK? 1.Facebook users sign up for employer Talent Networks as part of the setup process 2.Users can select from Featured Employers or browse by category
  • 14. HOW DOES IT WORK? 3. Their career interests, location, relevant Facebook profile info, and e-mail address are automatically added to your Jobster Talent Network
  • 15. HOW DOES IT WORK? IT’S VIRAL! 4. When Facebook users join your Talent Network, it notifies all of their Facebook friends and encourages them to join too.
  • 16. HOW DOES IT WORK? ADDITIONAL FEATURES 5. When Facebook users interact with Jobster on Facebook, they see your branded ads (requires optional media packages)
  • 17. HOW DOES IT WORK? ADDITIONAL FEATURES 6. Jobster helps Facebook users ask their network for career advice. The Jobster application helps users ask questions of groups of friends based on where they’ve worked
  • 18. HOW DOES IT WORK? ADDITIONAL FEATURES 7. Jobster helps Facebook users ask their network for career advice
  • 19. HOW DOES IT WORK? ADDITIONAL FEATURES 8. Jobster is integrated right into users’ profiles – keeping them coming back and telling their friends about employer talent networks
  • 20. FACEBOOK USERS ARE ADDED TO YOUR JOBSTER DASHBOARD
  • 21. MANAGE YOUR FACEBOOK NETWORK FROM YOUR JOBSTER DASHBOARD Works seamlessly with Jobster Sourcing Tools Facebook users are imported directly into an employer’s company network
  • 22. MESSAGE YOUR FACEBOOK NETWORK ABOUT CAREER EVENTS, JOBS, ETC. Employers can then message Facebook users as a group or individually about job openings, upcoming events, or a part of a referral campaign Employers do not need to be Facebook users From your Facebook Network to benefit from Jobster on Facebook
  • 23. Thank you Friend me on Facebook http://profile.to/christian.anderson Or email me at: Christian.anderson@Jobster.com