0
BUILDING TALENT NETWORKS
         FACEBOOK
ON

   Presented December 6, 2007 • 11:30 am
  Bell Harbor International Confer...
AGENDA




 1.   Why Facebook?
 2.   Brief introduction to Jobster
 3.   Lessons, tips and tricks
 4.   Apps worth checkin...
WHY FACEBOOK?



       •   #5 most visited website in the U.S.
       •   #1 site among Men and Women age 17-251
       •...
JOBSTER CONNECTS EMPLOYERS WITH
   VALUABLE AUDIENCES



• Jobster is the leading
  innovator in online
  recruitment tech...
WHAT FACEBOOK USERS WANT




        • Facebook users want ways to get noticed by
          employers, to interact with em...
BE AUTHENTIC




        • Are you and your company on Facebook?
        • Are you networking?
        • Are you joining g...
STATUS UPDATES
FAN PAGES
BLOGS
APPLICATIONS WORTH
CHECKING OUT
APPLICATIONS WORTH
CHECKING OUT
JOBSTER ON FACEBOOK




• Jobster is the only career
  application that helps employers
  build direct connections with
  ...
HOW DOES IT WORK?



1.Facebook users
  sign up for employer
  Talent Networks as
  part of the setup
  process

2.Users c...
HOW DOES IT WORK?




3. Their career interests,
   location, relevant
   Facebook profile info, and
   e-mail address are...
HOW DOES IT WORK? IT’S VIRAL!




 4. When Facebook users
    join your Talent
    Network, it notifies all
    of their F...
HOW DOES IT WORK?

ADDITIONAL FEATURES


 5. When Facebook users
    interact with Jobster
    on Facebook, they
    see y...
HOW DOES IT WORK?

ADDITIONAL FEATURES


 6. Jobster helps
    Facebook users ask
    their network for
    career advice....
HOW DOES IT WORK?

ADDITIONAL FEATURES


 7. Jobster helps
    Facebook users ask
    their network for
    career advice
HOW DOES IT WORK?

ADDITIONAL FEATURES


 8. Jobster is integrated
    right into users’
    profiles – keeping
    them c...
FACEBOOK USERS ARE ADDED
TO YOUR JOBSTER DASHBOARD
MANAGE YOUR FACEBOOK NETWORK FROM
YOUR JOBSTER DASHBOARD




Works seamlessly with
Jobster Sourcing Tools

Facebook users ...
MESSAGE YOUR FACEBOOK NETWORK
ABOUT CAREER EVENTS, JOBS, ETC.




Employers can then
message Facebook
users as a group or
...
Thank you
      Friend me on Facebook
http://profile.to/christian.anderson
            Or email me at:
Christian.anderson@...
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Jobster Webmediaforum 12 6 07

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Transcript of "Jobster Webmediaforum 12 6 07"

  1. 1. BUILDING TALENT NETWORKS FACEBOOK ON Presented December 6, 2007 • 11:30 am Bell Harbor International Conference Center
  2. 2. AGENDA 1. Why Facebook? 2. Brief introduction to Jobster 3. Lessons, tips and tricks 4. Apps worth checking out 5. Building Talent Networks on Facebook 6. Q&A
  3. 3. WHY FACEBOOK? • #5 most visited website in the U.S. • #1 site among Men and Women age 17-251 • 60 million users • 40% of Facebook users are 25-35 year olds • 25-35 is fastest growing portion of Facebook • Nearly 90% share of college audience3 • Rapid growth outside of U.S.3
  4. 4. JOBSTER CONNECTS EMPLOYERS WITH VALUABLE AUDIENCES • Jobster is the leading innovator in online recruitment technology. • We help recruiters post jobs, search candidates, message prospects, and manage relationships. • Jobster helps employers build private talent networks though our referral networking technology.
  5. 5. WHAT FACEBOOK USERS WANT • Facebook users want ways to get noticed by employers, to interact with employers, and to get ahead in their career. • Reaching out to Facebook users has to be done carefully, in manner that maps to the way that Facebook works. • Facebook users do NOT want potential employers trolling their profiles.
  6. 6. BE AUTHENTIC • Are you and your company on Facebook? • Are you networking? • Are you joining groups and commenting on strings? • Do you have a company fan page? • Are you publishing your company blog on Facebook?
  7. 7. STATUS UPDATES
  8. 8. FAN PAGES
  9. 9. BLOGS
  10. 10. APPLICATIONS WORTH CHECKING OUT
  11. 11. APPLICATIONS WORTH CHECKING OUT
  12. 12. JOBSTER ON FACEBOOK • Jobster is the only career application that helps employers build direct connections with Facebook users
  13. 13. HOW DOES IT WORK? 1.Facebook users sign up for employer Talent Networks as part of the setup process 2.Users can select from Featured Employers or browse by category
  14. 14. HOW DOES IT WORK? 3. Their career interests, location, relevant Facebook profile info, and e-mail address are automatically added to your Jobster Talent Network
  15. 15. HOW DOES IT WORK? IT’S VIRAL! 4. When Facebook users join your Talent Network, it notifies all of their Facebook friends and encourages them to join too.
  16. 16. HOW DOES IT WORK? ADDITIONAL FEATURES 5. When Facebook users interact with Jobster on Facebook, they see your branded ads (requires optional media packages)
  17. 17. HOW DOES IT WORK? ADDITIONAL FEATURES 6. Jobster helps Facebook users ask their network for career advice. The Jobster application helps users ask questions of groups of friends based on where they’ve worked
  18. 18. HOW DOES IT WORK? ADDITIONAL FEATURES 7. Jobster helps Facebook users ask their network for career advice
  19. 19. HOW DOES IT WORK? ADDITIONAL FEATURES 8. Jobster is integrated right into users’ profiles – keeping them coming back and telling their friends about employer talent networks
  20. 20. FACEBOOK USERS ARE ADDED TO YOUR JOBSTER DASHBOARD
  21. 21. MANAGE YOUR FACEBOOK NETWORK FROM YOUR JOBSTER DASHBOARD Works seamlessly with Jobster Sourcing Tools Facebook users are imported directly into an employer’s company network
  22. 22. MESSAGE YOUR FACEBOOK NETWORK ABOUT CAREER EVENTS, JOBS, ETC. Employers can then message Facebook users as a group or individually about job openings, upcoming events, or a part of a referral campaign Employers do not need to be Facebook users From your Facebook Network to benefit from Jobster on Facebook
  23. 23. Thank you Friend me on Facebook http://profile.to/christian.anderson Or email me at: Christian.anderson@Jobster.com
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