Introduction To Search Engine Optimisation

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    Introduction To Search Engine Optimisation - Presentation Transcript

    1. Improve your position in google (and other search engine) search results…. by Chris Thorne
    2. Approximately 64% (5.5 billion) of all search queries are conducted on Google.
    3. The more links to your page, the higher your page is in google search results. results.
    4. In order to get your companies pages onto page 1 of google….try to…
    5. Do unique stuff that is good…..
    6. Maybe not as good as this…..
    7. But at least good……
    8. Put your good stuff in one place only
    9. Don’t make several copies of the same content and put them all over the place.
    10. Just one place, and leave it there.
    11. …this lets other sites link to your content.
    12. Links from important sites with good page ranks boost your position in google more.
    13. But make sure they’re not links from bad But links from companies that offer to companies….. boost your position in Google are bad for you.
    14. Get your (Hummer?) H1s right (and your titles)…. What is the content of page?
    15. Above all…..
    16. Put your content uniquely in one place.
    17. Keep it there for a long time
    18. …and encourage others to link to it.
    19. Thanks!
    20. chris@chris-thorne.co.uk

    + christhornechristhorne, 5 months ago

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