Introduction To Search Engine Optimisation

726 views

Published on

An Introduction to Search Engine Optimisation techniques - particularly for Google, but useful for all search engines.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
726
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Introduction To Search Engine Optimisation

  1. 1. Improve your position in google (and other search engine) search results…. by Chris Thorne
  2. 2. Approximately 64% (5.5 billion) of all search queries are conducted on Google.
  3. 3. The more links to your page, the higher your page is in google search results. results.
  4. 4. In order to get your companies pages onto page 1 of google….try to…
  5. 5. Do unique stuff that is good…..
  6. 6. Maybe not as good as this…..
  7. 7. But at least good……
  8. 8. Put your good stuff in one place only
  9. 9. Don’t make several copies of the same content and put them all over the place.
  10. 10. Just one place, and leave it there.
  11. 11. …this lets other sites link to your content.
  12. 12. Links from important sites with good page ranks boost your position in google more.
  13. 13. But make sure they’re not links from bad But links from companies that offer to companies….. boost your position in Google are bad for you.
  14. 14. Get your (Hummer?) H1s right (and your titles)…. What is the content of page?
  15. 15. Above all…..
  16. 16. Put your content uniquely in one place.
  17. 17. Keep it there for a long time
  18. 18. …and encourage others to link to it.
  19. 19. Thanks!
  20. 20. chris@chris-thorne.co.uk

×