SilverLight Overview

Silverlight Christian Thilmany UX Architect - Microsoft

The Internet Trajectory 2007 MTV.com, 1996

Microsoft & UX Vista Photosynth Office 2007 Xbox 360

UX is a key platform capability Platform Tools UX

Designer/Developer Collaboration

Designer & Developer Tooling Desktop Media & RIA Web Designer Look, behavior, brand, and emotional connection Developer Function, deployment, data, security, operational integrity Server Vista

Microsoft Silverlight cross-browser cross-platform implementation of .NET for building and delivering the next generation of media experiences & rich interactive applications for the Web

Silverlight Audiences Content Providers Engage visitors with highest quality interactive web sites, video and game experiences with lower costs Designers / Developers Role-specific suite of tools for designers and developers using existing skills and domain knowledge and building on existing application investments Viewers / End Users Sites “light up” equally on Windows and Mac, with a one-time, fast install (~2MB)

Silverlight Overview Microsoft Confidential, DO NOT disclose until April 16 th , 2007, 12:01 am EST

Silverlight Benefits Compelling, Cross-Platform User Experiences Flexible Programming Model with Collaboration Tools Low Cost, High Quality Media Connected to Data, Servers, and Services Low Cost, High Quality Media

Industry Trends in Web Media

Web Video Ad Revenue is Soaring

Growing Broadband Adoption

55% of online video consumed will be user-generated (by 2010) (Source: Screen Digest December 2006) Video streams viewed per month will rise from 3bn (2006) to 12.4bn (2010) (Source: Parks & Assoc. 12/2006)

Silverlight Web Media Ecosystem

Create

Distribute Experience Expression Encoder for publishing with Silverlight Expression Blend for creating media experiences + Existing ecosystem of WMV technology partners / solution providers Up to 2x streaming scalability over Windows Server 2003 New Secure content delivery over SSL and Cache/Proxy support New IIS7 Media Pack with bit-rate throttling for lower cost for downloaded media Interactivity, video, and animation in browser and/or full screen Seamless, Fast Installation for End Users Consistent experience on Mac and Windows

Silverlight Web Media Competitive Advantages

Create

Distribute Experience Significantly higher perf w/ 15x acceleration by Tarari Significantly lower cost encoding w/ “enterprise” scale 20% higher quality at comp bit rate, (more vs H263+) ~50% lower streaming cost over competition Windows or Linux host for progressive download 3x+ scalability for streaming over competition 720p HD resolution support, Mac & Win SMTPE VC-1 Codec ecosystem support across devices Integrated content protection solution WMV & VC-1 Ecosystem Ecosystem of software, tools, hardware, services, and integrated solutions in post-production, content management, rights management, and streaming delivery

Silverlight Benefits Compelling, Cross-Platform User Experiences Flexible Programming Model with Collaboration Tools Low Cost, High Quality Media Connected to Data, Servers, and Services

Experiences

Early Industry Support

Silverlight Installation Experience

Easily reuse skills Media & RIA Desktop Web XHTML / ASP.NET JavaScript / AJAX CSS .NET Languages XAML / WPF Windows Media Flexible tools / programming / media Compelling UX on all app categories Connected to data, servers, services

Silverlight is based on .NET

Dynamic Languages in Silverlight Ruby Python Visual Basic JavaScript Common Language Runtime Dynamic Language Runtime

Silverlight Architecture Legend V2.0 Legend V1.0 CLR Execution Engine Framework HTML DOM Integration XAML Networking JSON REST POX RSS Data LINQ XLINQ DLR Ruby Python WPF Extensible Controls BCL Generics Collections Inputs Keyboard Mouse Ink Media VC1 WMA MP3 Browser Host Integrated Networking Stack Installer Application Services MS AJAX Library UI Core Images Vector Text Animation DRM Media Controls Layout Editing

Silverlight Streaming by Windows Live

Free, 10GB hosting and streaming

You build the application, we deliver the scale

High quality, differentiated, controllable user experience

Complete API Programmability

Windows Live Platform http://silverlight.live.com Provides developers a free, scalability-on-demand solution for Silverlight Creation Experience Silverlight Streaming

Silverlight Recap

Compelling Cross-Platform User Experiences

Seamless, fast installation for end users

Consistent experiences on Mac / Windows

Stunning vector-based graphics, media, text, animation and overlay

Dramatically improved performance for AJAX enabled Web sites

Flexible programming model with collaboration tools

Based on the .NET Framework

Choice of development languages

Integration with existing Web technologies

Role specific tools for designers / developers

Low cost, high quality media

HD to Mobile w/ SMPTE VC-1

Broad media ecosystem

Tools for live and on-demand publishing

Connected to data, servers and services

Easily mash-up and incorporate services and data

Increase discoverability/searchability

Rapidly scale applications with Silverlight Streaming service

Roadmap

Silverlight 1.0 Beta

Silverlight 1.1 Alpha

Expression Studio

Expression Blend 2 Preview

Silverlight Tools Preview for Visual Studio 2008

Silverlight 1.0

Expression Encoder

Silverlight 2.0

Silverlight mobile

Expression Studio 2

Silverlight Tools for Visual Studio 2008

Silverlight 2.0 Beta and non commercial GoLive License

Expression Studio 2 Beta

Visual Studio 2008

MIX 07 Summer 07 Beyond MIX08

Demonstration

Questions?

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.