New media for non profits is easy (I promise)

NON-PROFITS CAN DO “ NEW MEDIA” ( i promise )

with Christen Marquez of

Toby Schuster
of
Participant Media / takepart.org
Stephanie Wang
of
Midnight Oil Creative

OVERVIEW
Part One
Planning Your
Communication
Strategies
Part Two
Making Your
New Media
Successful

Before we start... A Little New Media Propaganda

Volunteers? Video Taker Photographer Note Taker

Finding Your
Organization's
Voice

Question: What is it you do exactly?

Answer: Advocacy Collaborative Work Funding for Membership Groups ( Mariko, Mark, and David Ryu )

BRAIN STORM

GET A PERSONALITY GAMESHOW HOST HIVE SERVICE REP COMMUNITY BUILDER FRIEND

AND ALWAYS BE... Authentic Unique Timely Relevant Consistent

KNOW THE ESSENTIALS and How to Move Forward
Advanced
Social
Media
Social
Media
Base
Communication
Strategy
Apps – Mobile – Text
Video - Podcast
Fundraising
Facebook – Twitter
Voice (Branding) – Website
Email - Analytics
Blog - Metrics

WEBSITE CASE STUDIES First I am going to pick on A3PCON a bit www.a3pcon.com

Asian Pacific Community Fund www.apcf.org An example of a easily attainable next Website

Save the Children www.savethechildren.org.uk Aspiring to Layout Greatness

Ducks Unlimited www.ducks.org Good email communications and moving your audience through the ladder of engagement

LADDER OF ENGAGEMENT Stage One

LADDER OF ENGAGEMENT Stage Two

LADDER OF ENGAGEMENT Stage Three

GOOD WEBSITES MUST HAVE Clear Navigation Email Sign-Up Social Media Integration Fresh Content Below the Fold Consciousness Multiple Paths of Access to Content Good Metadata and Keywords

A3PCON WEBSITE PLANNING Making a spider graph

BRAIN STORM

CREATE AN ONLINE FOOTPRINT Keeping in mind future expansion Graph by Beth Kantor of the Networked Non-profit http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation

Email List Management
Example
Ducks Unlimited

Eye Catching Email Headlines
Example: Documentors

A little more picking on A3PCON

GROW A STRONG LIST By being nice, do these things... Add to the List Constantly Eye Catching Subject Lines Send Awesome Info Know Your Open Rates Encourage Sharing

USING ANALYTICS The Internet Knows a lot About You and Your Audience

WHO'S MAKING IT HAPPEN? Staff roles necessary for new media success Content Producers Outreach Coordinator Strategy Manager

PART 1: PLANNING RECAP
Find Your Voice
Get A Personality
Know the
Essentials

Know What Makes
a Good Site
Plan Your Layout
Anticipate the Footprint

Build the Email List
Use Analytics
Staff Your
New Media
Roles

Questions ?

Lunchtime !

WHAT IS “SOCIAL MEDIA” ANYWAY? What is the difference between new media and traditional media?

BRAIN STORM

MEDIA IS MEDIA Both move messages Traditional Media Graph by Beth Kantor of the Networked Non-profit http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation

MEDIA IS MEDIA Graph from the Harvard Business Review http://hbr.org/2010/12/branding-in-the-digital-age/ar/1 The meaningful difference is that “new” and “social” media offers continuous engagement

NEW AND TRADITIONAL MEDIA ARE INTERCONNECTED Cuentame! Billboard Example http://www.facebook.com/note.php?note_id=420160107610

NEW AND TRADITIONAL MEDIA ARE INTERCONNECTED Remember: New Media Can Lead to Mainstream Coverage Make Friends with Powerful Online Influencers

THE COMMUNICATION SHIFT LOOK............................ What do you like reading and sharing? If you don't know the answer is usually on the Internet. KEEP YOUR EYES OPEN

… AND LISTEN Use surveys especially informal Use analytics

A3PCON SURVEY EXAMPLE

STANDARDS AND PRACTICES Taming the Transparency Beast

READY SET WRITE A Great Blog Post in 30 Minutes or Less

A Good Blog Post Has A Catchy Headline “ Share-ability” Photos / Images 200 – 500 Words Keywords

A Good Blog Has Two to Three New Posts a Week RSS and subscriptions Comments Keywords

GOOD SOCIAL MEDIA VS. BAD Tips for Online Engagement
Neglect Your Fans
100% Self-Promotion
Sending Out Junk
Not Listening
Bland Content
Unclear Communication

GOOD SOCIAL MEDIA VS. BAD Tips for Online Engagement
Be Consistent
Ask Questions
Be Opinionated
Be Controversial
Respond to Fans
Reward Fans
Promote Others
START CONVERSATION!

PART 2: SUCCESS RECAP
Build Loyalty Through
Constant Interactions
Use New Media For
Mainstream Attention
Look and Listen

PART 2: SUCCESS RECAP
Have Standards
Produce Lots of Content
Be Engaging

QUESTIONS ?

CREDITS
Photos
1. voice - http://www.flickr.com/photos/_brendan/3461326747/
2. skeptic - http://www.flickr.com/photos/gibbons/1083309919/
3. mannequins - http://www.flickr.com/photos/lrargerich/3937695076/
4. pyramid - http://www.flickr.com/photos/moriza/79089459/
5. spider - http://www.flickr.com/photos/33511186@N00/58642708/
6. footprint - http://www.flickr.com/photos/kilarin/1533531226/
7. diagram - http://www.flickr.com/photos/love4loaded/4844656425/
8. Monster - http://www.flickr.com/photos/27620885@N02/2594362917/sizes/o/
9. Typing - http://www.flickr.com/photos/regi_a/4519236966/
10. Eyes - http://www.flickr.com/photos/dearmax/4349986015/
11. Ears http://www.flickr.com/photos/35597202@N02/3367232558/
12. Devil - http://www.flickr.com/photos/revjim5000/1973081426/
13. Angel - http://www.flickr.com/photos/kylemay/1436123042/

New media for non profits is easy (I promise)

by Christen Marquez on Dec 12, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 9

Statistics

New media for non profits is easy (I promise) — Presentation Transcript