Engaging and expanding your audience


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Social networks are not new, but transporting them online can be uncomfortable at first. Find out how to engage people who care about your issues in a professional way, build vibrant online communities, and avoid online stumbling blocks. Facebook and Blogging best practices are also covered.

One of Four presentations given during the Asian Pacific Policy and Planning Councils "Not Your Momma's New Media Training"

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  • Stat. positive feedback to question within the hour has ten times impact….google
  • Engaging and expanding your audience

    1. 1. Engaging and Expanding Your Audience
    2. 2. Social Networks Are Not New
    3. 3. Motivation Know your goals. Envision how Social Media will improve your relationship with members and/or clients
    4. 4. Engagement Engagement is more important than the number of fans you have Invite your fans and make them feel welcome Make it fun!
    5. 5. It’s SOCIAL Media Pretend you are at a dinner party
    6. 6. Inviting Guests To The Party Form alliances with organizations that reach the same audience Send introductory messages Thank your followers
    7. 7. Become fans of other Facebook pages Look for groups using key words Selectively approaching other communities Use intensive outreach How to Find People Who Care
    8. 8. Use Key Words
    9. 10. Discourse Moderate and enter into conversation Start conversations with questions Use provocative statements
    10. 11. Be a Good Host: Support Interact and respond Do not ignore your guests Encourage, recognize, and inspire
    11. 12. Build Your Online Community
    12. 13. Relevant Profiles Friend or fan. Post. Comment. Like. Wall. Tweet. @ Reply. Retweet. Hashtag. Handle. Connection. Groups. Professional network. Content. Tags. Playlists. Channels.
    13. 14. Know Your Market
    14. 15. Activity Research. Research. Research. Demographics, geographic location, age group, and interests
    15. 16. Authenticity Build your audience’s trust Become an authority figure Open up dialogue
    16. 17. Consistency Maintain your profiles every day Use the same language and terminology across the board Establish your own language Decide on a tone and stick with it
    17. 18. Maintenance Share content on a daily basis Share partner content with your community Monitor pages for inappropriate content
    18. 19. Follow Up Answer questions as soon as possible Respond to all comments Be there for your community
    19. 20. Chit Chat Use the 5:1 Ratio For every 5 content posts you do, ask a question Doesn’t have to be on topic or serious
    20. 21. Distinction Don’t be afraid to experiment Find out what your audience likes Test and learn what works best on your profile
    21. 22. Share With friends With Coworkers With Industry
    22. 23. Follow Actually use your Twitter feed and other profiles. Subscribe to your favorite sources Keep the little people in mind
    23. 24. Facebook Best Practices
    24. 25. Facebook Best Practices Don’t ask: “ How am I going to monetize this?” $$$$$
    25. 26. Instead think --- “ How am I going to make this a fun place to hang out” and “ I always get such good information here”
    26. 27. Quotations
    27. 28. True or False
    28. 29. This or that?
    29. 30. Extras “ Fan of the Month” shout-out Ask fans to introduce themselves once a month - Where are you from? What do you care about? Can we help you with anything? “ Post Your URL Day” – encourage fans to share their sites and blogs
    30. 31. Your Fan page should be an experience!
    31. 32. Web + Log = Blog What is a Blog? A short post that informs your audience on a particular subject
    32. 33. What is a good blog entry? Each post should be quick and easy to digest Use titles effectively Use pictures
    33. 34. What is a good blog entry? Lists Photos Commentary
    34. 35. Where do you find content? Everywhere…it’s the Internet! Don’t be afraid to “steal.” The Huffington Post has built an entire site on news aggregation
    35. 36. Aggregation
    36. 37. Keep UP Install RSS feeds, sign up for newsletters Google alerts Google Reader
    37. 38. Real Simple Syndication
    38. 39. Google Reader Screenshot of a Google Reader
    39. 40. Cream Rises To The Top Over 30 million pieces of content are shared every month on Facebook Vary your content format each day What do you like to share? Put yourself in your fans' shoes.
    40. 41. Schedule Use Cotweet Time tweets to go out overnight Keep in mind night owls and fans in other countries
    41. 42. Legalities and Other Concerns
    42. 43. Dealing with Transparency and Mistakes Take responsibility and be responsible Apologize, don’t delete Always give people credit It’s OK for your audience to know you’re human
    43. 44. Protection Be mindful of your posts Don’t tell secrets Respect copyright laws Respect your audience and your coworkers
    44. 45. We all make mistakes… Own up to it Correct it quickly Deal with consequences
    45. 46. Oops
    46. 47. All Apologies Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC,”
    47. 48. Division of Labor Content ambassadors Robust content calendar Digital engagement can be 1% of 100 people’s role, not 100% of 1 person’s role Employee use as a positive image
    48. 49. Privacy Don’t be afraid of Facebook! Don’t give your Credit Card Number or Social Security Use common sense
    49. 50. Here to stay It’s not a fad. Adapt! Understand online behavior first, and the technology will come with practice.
    50. 51. Recap Social Networks are not New It's Social Media
    51. 52. Recap Build Your Online Community Through: Activity, Authenticity, Consistency, Maintenance, Distinction, Sharing, and Following
    52. 53. Recap Facebook Best Practices Blogging Best Practices
    53. 54. Recap Legalities and Other Troubles